Slides from a speech at UX Paris

1. UX PARIS
DESIGN & ETHNOGRAPHY
NICOLAS NOVA, 14.11.2012, PARIS
WWW.NEARFUTURELABORATORY.COM

2. 2
I ETHNOGRAPHY: PEOPLE, CULTURE, ARTIFACTS 24

3. 3
I ETHNOGRAPHY: ROLE OF CONTEXT 24
“If you want to understand what motivates a
guy to pick up skateboarding, you could
bring him into a sterile laboratory and
interrogate him... or you could spend a week
in a skatepark observing him interacting
with his friends, practicing new skills and
having fun. Ethnography is observing
people’s behavior in their own environments
so you can get a holistic understanding of
their world”
LiAnne Yu, cultural anthropologist

4. 4
II CASE 1: ACCELEROMETER-BASED ENTERTAINMENT 24
Project conducted with CEA/Movea/XP Team/WSG

5. 5
II ENTERTAINMENT SPACES 24

6. 6
II ENTERTAINMENT SPACES 24

7. 7
II ENTERTAINMENT SPACES / CREATIVITY 24

8. 8
II MOTIVATIONAL FACTORS: PRECISION 24

9. 9
II MOTIVATIONAL FACTORS: SENSATION 24

10. 10
II MOTIVATIONAL FACTORS: EXCITATION 24

11. 11
II MOTIVATIONAL FACTORS: PERFORMANCE 24

12. 12
II OPPORTUNITY MAPPING 24
Excitation
Sensations Performances
Precision

13. 13
II OPPORTUNITY MAPPING 24
Excitation
Hand-to-hand fights
Sensations Performances
Pocket light
Bowling
Sniper
Precision

14. 14
II PROTOTYPING 24
Prototyping by Etienne Guerry (XP Team)

15. 15
II PROTOTYPING 24
Prototyping by Etienne Guerry (XP Team)

16. 16
II PROTOTYPING AND TESTING 24
Prototypage Etienne Guerry (XP Team)

17. 17
II PROTOTYPING AND TESTING 24
Developed by Widescreen Game

18. 18
II PROTOTYPING AND TESTING 24
Developed by Widescreen Game

19. 19
III CASE 2: CURIOUS RITUALS 24

20. 20
III CASE 2: CURIOUS RITUALS 24

21. 21
III CASE 2: CURIOUS RITUALS 24

22. 22
IV CONCLUSION 24
‣ Propose product concepts, services,
communication that fit a need, a desire, a problem.
‣ Question opinion with field data: show people’s
life, reality check, understand the complex dynamic
of everyday life with its subtleties and specificities.
‣ Understand barriers to adoption of a product, a
feature, etc.
‣ Evaluate and prioritized concepts, ideas,
solutions.
‣ Criticize normative visions of the future (intelligent
fridge, augmented reality).
‣ Learn from a new culture or a new market.

23. 23
IV GOOD DESIGN = UNDERSTANDING OF USERS + DESIGNER 24

24. THANK YOU MERCI GRACIAS DANKE GRAZIE
NICOLAS NOVA
nicolas@nearfuturelaboratory.com
www.nearfuturelaboratory.com