Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
2021_SaltGlocal_Creds_All Formats
1.
2.
3. ‘Why’ Salt Glocal
‘How’ Different
‘What’ Offerings
Market is flooded with Agencies dishing out cut/copy KV creative
adaptations
All creatives across formats look similar – yes consistency doesn’t
mean boring / cut & copy
Solution # Salt Glocal
USP # Creative Concepts & 3D Effects
Formats # Outdoor, Retail, Print, Digital & Packaging
Operates # Across the World (Mumbai – HQ)
5. Did you know ?
A well thought of Idea and a High Impact
Creative are 2 critical factors in the success /
failure of your...
OOH campaign
Print campaign
Retail campaign
Digital campaign
6. WHERE SHOULD YOUR FOCUS BE ?
Selecting the most 'amazing media sites' and also ensuring that the
'creative' that goes up on the sites is top notch !