SlideShare a Scribd company logo
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Monthly Targets for the KPI “C1.3 # Sales Volume for Product A”
Q1 Q2 Q3 Q4
1,017
1,045
1,207 1,207 1,207
Targets with DSZ
© 2015 – Strategic Systems Consulting
The effect of the
Sales Development
Strategic Initiative
(during Q2 & Q3)
Deseasonalizing (DSZ) the Targets of Strategic KPI Measures
(example)
1.0
1.10
1.15
1.0
Promo Campaign #1
Promo Campaign #2
Promo correction CQ900 900 900
925
950
975
1,000
1,025
1,050 1,050 1,050 1,050Targets w/o DSZ

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Deseasonalizing Strategic KPIs Measures

  • 1. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Monthly Targets for the KPI “C1.3 # Sales Volume for Product A” Q1 Q2 Q3 Q4 1,017 1,045 1,207 1,207 1,207 Targets with DSZ © 2015 – Strategic Systems Consulting The effect of the Sales Development Strategic Initiative (during Q2 & Q3) Deseasonalizing (DSZ) the Targets of Strategic KPI Measures (example) 1.0 1.10 1.15 1.0 Promo Campaign #1 Promo Campaign #2 Promo correction CQ900 900 900 925 950 975 1,000 1,025 1,050 1,050 1,050 1,050Targets w/o DSZ