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STRATEGIC
SCENARIOS
STRATEGY
FORMULATION
STRATEGY
EXECUTION
CHOICES
COMPASS
CAPABILITIES
FACTORY
GAPS CLOSING
SCHEDULER
OPERATIONS
CONNECTOR
ALIGNMENT
BREAKDOWN
FEASIBILITY
& VIABILITY
GATEWAY
PLANNING
BOARD
TRENDS
& SIGNALS
SPYGLASS
OSE
3
EXECUTION
PIT STOP
HYPOTHESES
TEST BENCH
SKUNK
WORKS
DESIGN
WORKS
OFFICE OF STRATEGY EXECUTION
IDENTIFY JTBD
CHALLENGES
TEST POSSIBLE
SOLUTIONS
OSM
OFFICE OF STRATEGY MANAGEMENT
2
4
5
1
6
10
7 8
9
STRATEGY
EXPERIMENTATION
PRODUCTS
EXPERIMENTS
CHOICES
EXPERIMENTS
I II
EXPLORE
CHOICES
The PreWork
Observe (in OODA)
Formulation Work
Orient & Decide (in OODA)
Execution Work
Action (in OODA)
STRATEGIC
CHOICES
PDCA Loop
The Strategy Process

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The Strategy Process