This document outlines a framework for segmenting markets, defining market boundaries, and determining a company's value proposition. It includes multiple boxes labeled with letters and numbers that seem to represent different market segments, boundaries, and ways to create value for customers. The overall framework appears to be a tool for strategizing business growth through market analysis and innovation.

1. Penta
⍺
Segmentation
Convenience
Integration
Alternatives
Emergents
A2 Market Edges
C2 Adjacents
C1 Value Stream
D1 Substitutes D2 New Geographies
E1 Emerging Markets
E2 New Markets
A1 Mid-Market
B1 Proximity
B2 Sales Chain
Market Boundaries (where-to-play)
B2C
B2B
Upmarket
Long Tail
Phisical
Online
Dealership
Franchize
Upstream
Downstream
Engine 2
Complements
Replacement
Alternative
Expansion
Localization Aspirational
Ubiquity
Non-consumers
Marginal buyers
Penta
Best
Product
Customer
Focus
Transaction
Control
Unique
Advantage
Innovative
Value
F1 Low Cost
F2 Differentiation
G1 Customer Intimacy
G2 Added Value
H1 Exclusive Channel
H2 Dominant Exchange
I1 Proprietary Standard I2 Unique Enablers
J1 Disruptive Innovation
J2 Conceptual Innovation
Value Proposition (how-to-win)
Operational Excellence
Low Exteral Cost
Quality
Functionality
Best CX
Customization
One-Stop Shop
Service Add-on
Constrains
Exclusivity
Brokerage
Platform
Complementors
Collaborative VRIN Resources
Unique Capabilities
Simplification
Lower specification
New JTBD
Innovative Mix