The document discusses how identification influence occurs within sports teams. It provides the example of the writer's camogie team, consisting of 30 girls aged 18-21, influencing her through identification. Specifically, the captain and experienced players brought Lucozade Sport drinks to matches, and had more lasting energy than those without it. This led the writer to also decide to try Lucozade Sport as her drink, showing how identification influence from the team impacted her choices.