Describe Abell’s three-dimensional business-definition model and explain where it can be utilized. Then, consider Reader’s Digest Association, publisher of Reader’s Digest, the largest circulation magazine in the world in 1992. As famous and as popular as its magazine and brand were at the time, the real value to the company was the huge database of subscribers that it had (around 50 million readers). It has used that database to sell various products such as condensed books and other publications, videos, CDs, and so on. Using Abell’s model, explain what other products it could send down this distribution channel which would be amenable to mail order and that would appeal to its subscriber base.
In addition to the text, you must use at least one scholarly source. Your paper must be two pages in length (excluding a cover page and reference page) and formatted according to APA style guidelines.
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Describe Abell’s three-dimensional business-definition model and exp
1. Describe Abell’s three-dimensional business-definition model
and explain where it can be utilized. Then, consider Reader’s
Digest Association, publisher of Reader’s Digest, the largest
circulation magazine in the world in 1992. As famous and as
popular as its magazine and brand were at the time, the real
value to the company was the huge database of subscribers that
it had (around 50 million readers). It has used that database to
sell various products such as condensed books and other
publications, videos, CDs, and so on. Using Abell’s model,
explain what other products it could send down this distribution
channel which would be amenable to mail order and that would
appeal to its subscriber base.
In addition to the text, you must use at least one scholarly
source. Your paper must be two pages in length (excluding a
cover page and reference page) and formatted according to APA
style guidelines.
