This document discusses how networks can become aware of users, devices, applications, locations and services to better support business needs. It outlines a three step approach: 1) Leverage the network's awareness, 2) Apply appropriate performance controls, and 3) Empower applications. Specific capabilities mentioned include user identity tracking, location services, device intelligence, virtual machine lifecycle support, service provisioning, and application-defined performance and controls. The network presented appears able to gain awareness from layers above it and dynamically adapt its behavior to optimize for different business and technical requirements.

1. Sergio Rodríguez M.Sr. Account Executive ManagerE: smorgado@extremenetworks.comT: + 52 1 (81) 1277 – 0738

2. Extreme NetworksApplying Innovation to address the challenges of tomorrow

3. Extreme InnovationTechnology that changed the industry

4. Layer 2/3 like no one else

5. Ethernet Everywhere

6. Powerful resiliency.Extreme Networks. A legacy of Innovation.Aspirational(High value)Multiprotocol complexity

7. Management by user calls

8. High cost of connectivity

9. Broad range of vendor solutionsExpectations(Low value)1990’s

10. Extreme InnovationModularity in the OS : ExtremeXOS

11. Extensibility : XML, UPM & scripting

12. Cross-family stacking

13. ‘Greener’ technologyExtreme Networks. A legacy of Innovation.Extreme InnovationTechnology that changed the industry

14. Layer 2/3 like no one else

15. Ethernet Everywhere

16. Powerful resiliency.Aspirational(High value)Multiprotocol complexity

17. Management by user calls

18. High cost of connectivity

19. Broad range of vendor solutions

20. Gigabit with promise of 10Gb

21. IP: broad adoption

22. IP/DS & NAC: didn’t hit the mark

23. Rapid ASP decay, but complexity returned

24. Management …Expectations(Low value)1990’s2000’s

25. Extreme Networks. A legacy of Innovation.The next wave of innovation from Extreme NetworksExtreme InnovationModularity in the OS : ExtremeXOS

26. Extensibility : XML, UPM & scripting

27. Cross-family stacking

28. ‘Greener’ technologyExtreme InnovationTechnology that changed the industry

29. Layer 2/3 like no one else

30. Ethernet Everywhere

31. Powerful resiliency.Aspirational(High value)Multiprotocol complexity

32. Management by user calls

33. High cost of connectivity

34. Broad range of vendor solutions

35. Gigabit with promise of 10Gb

36. IP: broad adoption

37. IP/DS & NAC: didn’t hit the mark

38. Rapid ASP decay, but complexity returned

39. Management …

40. Rapid decay of 1/10Gb ASP

41. Voice & Data networks

42. Lower power consumption

43. Device proliferation

44. Modular & Stacking

45. Management …Expectations(Low value)2010+1990’s2000’s

46. Tomorrow’s Network. Today.Delivering network solutions that enable the innovative business.

47. Tomorrow’s Network.Today.Addressing the business opportunities of tomorrow

48. Business of Tomorrow : The ContextBusiness ExpectationBusiness ArchitectureIntelligent alignment: Process to User. Why ?Maximize process adoption

49. Improved business agility

50. Increased workforce productivityBusiness ProcessNetworkApplication / ServiceDeviceThe value to business is in the integration and alignment of the ‘layers’.User / Subscriber

51. Business of Tomorrow : The ContextBusiness ExpectationBusiness RealityBusiness ArchitectureIntelligent alignment: Process to User. Why ?Maximize process adoption

52. Improved business agility

53. Increased workforce productivityBusiness ProcessApplication / ServiceXXNetworkXDeviceLimited awareness between the ‘layers’.“LCD” process design and adoptionUser / Subscriber

54. Business of Tomorrow : The ContextBusiness Reality Business ArchitectureIntelligent alignment: Process to User. Why ?Maximize process adoption

55. Improved business agility

56. Increased workforce productivityBusiness ProcessApplication / ServiceXXNetworkXDeviceLimited awareness between the ‘layers’.“LCD” process design and adoptionUser / Subscriber

57. Business of Tomorrow : Innovative alternativeThree-stepsBusiness ArchitectureBusiness Process1Application / ServiceLeverage the NetworkMany applications; many devices; many users. But one network.

58. Enable powerful awareness within the network.NetworkDeviceUser / Subscriber

59. Business of Tomorrow : Innovative alternativeThree-stepsBusiness ArchitectureBusiness Process1Leverage the Network2Application / ServiceNetworkApply PerformanceThrough network or application policies, deliver network performance where it is required.DeviceUser / Subscriber

60. Business of Tomorrow : Innovative alternativeThree-stepsBusiness ArchitectureBusiness Process1Leverage the Network2Apply PerformanceApplication / Service3NetworkDeviceApplication EmpowermentDeliver awareness to the application to influence behavior, or enable the application to influence the networkUser / Subscriber

61. Business of Tomorrow : Innovative alternativeThree-stepsBusiness ArchitectureBusiness Process1Leverage the Network2Apply PerformanceApplication / Service3Application EmpowermentNetworkWhy ?Maximize process adoption

62. Improved business agility

63. Increased workforce productivityDeviceUser / Subscriber

64. Business of Tomorrow : Innovative alternativeIn the EnterpriseBusiness ArchitectureWhy ?Enable the delivery of next generation mobility and location aware business applications.

65. Deliver performance controls for business critical applications (VoIP, VioIP, etc.)

66. Improve business process adoption through flexible and versatile access optionsBusiness ProcessApplication / ServiceNetworkDeviceUser / Subscriber

67. Business of Tomorrow : Innovative alternativeIn the Data CenterBusiness ArchitectureWhy ?Deliver the network controls essential to support the virtualization life-cycle : cradle to grave.

68. Provide demand-driven scalability to respond to the activity peaks.

69. Align power consumption to infrastructure and service demand.Business ProcessApplication / ServiceNetworkDeviceUser / Subscriber

70. Business of Tomorrow : Innovative alternativeIn the MetroBusiness ArchitectureWhy ?Improve subscriber loyalty through rapid, reliable service delivery.

71. Offer powerful and managed self-service provisioning.

72. Respond to increasing competition through improved flexibility

73. Lower the cost of delivery.Business ProcessApplication / ServiceNetworkDeviceUser / Subscriber

74. Tomorrow’s Network. Today.Essential technology in theNetwork of Tomorrow

75. The Solution of today : The Aware NetworkA network that is aware of the user; not just the IP or MAC address but the specific user whether mobile or staticBusiness ArchitectureBusiness ProcessInternetAssociate user to port, location & device through Kerberos snoop.Report at switch, management and application layers.Move beyond IP to user identity. Then Role based networking.Application / ServiceFirewallIPSIPSNetworkDeviceServer FarmUser / SubscriberFirewallExtremeEPICenter

76. The Solution of today : The Aware NetworkWork Flow and Resource ManagementSecurity/SafetyAsset TrackingA network that is aware of location. Location of a mobile or static user or device and delivers visibility to the applicationBusiness ArchitectureUtilization of equipmentTrack high value mobile assetsAlert when an asset /person leaves a zoneBusiness ProcessCapture and track location of mobile devices and assets.Deliver location detail (static and mobile) to business applications.Improved safety security, utilization.Application / ServiceNetworkDeviceUser / Subscriber

77. The Solution of today : The Aware NetworkAdministratorA network that is aware of the attached device, is aware of the status of the device and can provide control over the deviceBusiness ArchitecturePreparationOperationTrigger the application of profiles to power off wireless APs or IP handsets on specified edge ports.Result: Power savings, lower energy costs, improved securityBusiness Process3Detection and reaction to edge events.Modular script and central management throughout environment.Deliver improved security, power control & device intelligence.Application / ServiceNetworkCreate edge policies1DeviceDeploy scripted modules to switches2User / Subscriber

78. The Solution of today : The Aware NetworkA network that is aware of the application and adjusts or evolves to accommodate the specific needs of the applicationBusiness ArchitectureBusiness ProcessVM life-cycle intelligence within the network.Associate network-level controls (performance, quality, security) with the VM.Track creation, motion and elimination of virtualized instances.Application / ServiceNetworkDeviceUser / Subscriber

79. The Solution of today : The Aware NetworkA network that is aware of the services that are running at higher layers and modifies behavior to support specific service needsBusiness ArchitectureBusiness ProcessPoint-and-click provisioning system to reduce errors and simplify services activation.Bandwidth management ensures that subscribers get what they ordered.Application / ServiceNetworkDeviceUser / Subscriber

80. The Solution of today : Applying PerformanceA network that delivers performance controlled by the application and service rather than raw speedBusiness ArchitectureBusiness ProcessReduce network switching tiers in the Data Center from five to two.Switching in the network through the emerging IEEE standard – VEPA.Industry leading fan out : Tyco MRJ21.Application / ServiceNetworkDeviceUser / Subscriber

81. The Solution of today : Applying PerformanceA network that delivers performance controlled by the application and service rather than raw speedBusiness ArchitectureBusiness ProcessHighly scalable architecture through distributed forwarding architecture.Investment Protection with cross-family stacking (10Mb to 40Gb).Power intelligence - both delivery and consumption.The resiliency of a network ring through EAPS.Application / ServiceNetworkDeviceDistributedForwardingUser / Subscriber

82. The Solution of today : Applying PerformanceA network that can be controlled and managed from the application layer; one network, one Operating System.Business ArchitectureBusiness ProcessOne OS (ExtremeXOS®) across the entire portfolio with one common SDK.Granular command, control and visibility at the service, port, switch or network level.Open, standards-based development platform based upon a secure and powerful Linux kernel.Application / ServiceNetworkDeviceUser / Subscriber