An overview of developer benefits when building application utilizing previously unlocked network data. Introduction of new technologies & products available, and examples of what other developers are building today.

1. For Developers:More information on Network Programmability(and how it helps you build better apps) Lauren Cooney Director, Developer & Product Marketing Juniper Networks lcooney@juniper.net

3. Faster Applications

5. Current versus Emerging Network Programmability Redefines Software Behavior Enabling New & Integrated Solutions

6. Why Does Programmability Matter? To help make network value easily accessible to developers, and allow developers to create more intelligent & smarter applications. Application-Aware Applications Programmable Networks Network-Aware Applications Making network infrastructure accessible to developers. Coding to use network value natively inside applications. Using code to make the network adapt to the needs of applications Network can provide information to Applications Applications can provide information to the Network

7. Programmability Changes how the Networks Works The New Network is Programmable. The New Network allows you use software to change the behavior of the existing box, rather than adding additional equipment to your network. You are no longer limited to the imagination of the network equipment vendor, you are free to innovate and extend anything you can imagine. With programmability implemented in your network the power of creation belongs to you. The only way to make your network more intelligent is to give you great software platforms, tools, technologies, and products to extract valuable network data and use it to optimize your network’s operation. You can build amazing software that helps you run your network better than ever before. The Programmable Network drastically changes network economics through customizable software, allowing for massive scalability, resource efficiencies, and unprecedented extensibility – across networks, devices, and to the cloud. Simply, Efficiently, and Cost-Effectively.

8. Why Do We Need a Programmable Network? Every IT department and enterprise has a unique combination of applications, network architecture, efficiency constraints and goals, so out out-of-the box solutions rarely fit your needs. IT and Development often live separate lives Information Technology Developers Developers Enterprises / Customers Telecom Infrastructure Information Technology OSS/Network divide Application/Network divide

9. Programmable Networks Solve This Innovation needs to sit inside your organization. Juniper makes that a reality by providing the tools, technologies & products you trust with a Software platform that offers: New architectures, new tools & new approaches that define the Network. A network platform that is application-aware, allowing for the network to be controlled, optimized and informed by applications. Allowing developers to create the software (network-aware applications) that utilize the network optimally, rather than the vendor providing custom-fit software. The ability to extend this to program to devices through data flow intelligence. Network Programmability allow the fine-tuning & control that customers want, with the decoupling of software from systems that developers desire.

11. Place your services where you want, not necessarily where the user is physically connected

12. Control of Resources from Applications

13. Customize network behavior to better meet user/application needs

14. Introduce non-configured device behavior changes: ephemeral classifiers

15. Lowering of operational barriers

16. Decrease dependency on the traditional provisioning workflow

17. Enable automation and dynamic adaptability within constraintsJuniper is extending this to help customers, partners, developers, and more take advantage of new technologies. Customers should be able to take advantage of more than just the above.

18. We Are Introducing More. Open Application Models Decoupling of Software from Systems Real-time Data, Analytics, and Better Reporting Visibility of Applications in the Network New Protocols & Communication Methods New Service & Revenue Opportunities You Need to Make your Applications Smarter, More Flexible & Faster

19. Juniper’s New Network Is Programmable Network Programmability Network-Aware Applications Network visibility in an application or delivery service used to build enhancements. Focus is on location of the end user and proximity to the server/cache. Examples include services for network performance management, WAN Optimization, customer experience management, content filtering, and internal billing of networked applications. Application-Aware Networks Real-time data capture and extraction & correlation of information from the network to be used in applications, services, & solutions. Allows for new service topologies, new paths, ability to dilate or constrict bandwidth on a link, path, take preventive measures and protect network assets in real time. Allows developer to create better services such as Bandwidth & Resource Optimization, Quality of Service (QoS), Content-Based Billing, Quality of Experience (QoE), VoIP Fraud Monitoring and Regulatory Compliance. Programmability A networking device with a published set of APIs or SDK that is enabled with standardized protocols allowing Applications to program the forwarding, control or management plane of the device. Include orchestration (OSS/BSS), Routing Signaling Activity, Analytics, and Perimeter Service Control.

20. Programmable Networks New Opportunities for Developers Future Innovation Language independent, scalable and accessible to the general purpose developer: meet disruption where it happens New Standards & Protocols Provide fine-grain control over where services and content are placed in the network, and how traffic is routed to and from them. Programmable Perimeters Security, services, devices: make them more functional, flexible, and valuable through data flow intelligence. Open Data Access Get data about network flows, users, applications, and network topologies to inform applications, and have applications inform the network Intelligent. Open. Efficient. Programmability allows for developer customization and provides services & solutions enabling flexible business models and innovative service delivery.

22. Creating resources for developers with REST APIs, exposing resources for manipulation (persisted, cached, copied, queried, and more).

23. Control of resources from applications including:

24. Customization of network behavior to better meet user/application needs

25. Introduce non-configured (ephemeral) device behavior changes.

26. Juniper is putting APIs on services, and our services go deeper into the network elements, giving network operators a level of inspection and control that’s highly valuable – down to the network flow or packet level.

28. Programmable Device plays open up much richer off-network element computation as part of the network processing.

29. Flexibility of service placement

30. Place your services where you want, not necessarily where the user or service client is physically connected.

31. Control of resources from applications

33. Decrease dependency on the traditional provisioning workflow

34. Static configurations are maintenance heavy & expensive to change

36. Enables new business models

37. Enables continuous service adjustment between the customer & operator

38. Makes network more relevant to applications, content & end-users

39. Enables in-network placement of applications & content

40. Simplifies interfacing with network entities

41. Communicates to application how fast it can/should run

42. Triangulates content, distance, and utilization for end-user.

44. New revenue-generating services

45. Faster movement to scale and control data & applications

46. Software to provide massive cost-savingsProgrammability gives developers the keys to jump-start innovation (along with directions to drive it), at all levels, with all the tools, platforms & products they need to be successful.

47. New Ideas, New Technology: What You Need to Know OpenFlow: takes network information & exposes it to make new things possible; selecting traffic to “steer” ALTO – location (where is my app in the network?) PCE – what’s the best path for my application to use across the network? BGP-TE – let me balance traffic across that path (get my app there the best way possible)

48. How Do You Make This Happen? THE APPLICATION WORLD THE APPLICATION WORLD ISVPartner EnterpriseCustomer SIPartner ServiceProvider ResearchInstitution Real-time topology understanding (ALTO, BGP-TE) Network Programmability Steering traffic through optimal paths (PCE) Web Services API PCE ALTO BGP-TE Mgmt OpenFlow … Orchestration Across Networks Selecting specific traffic (OpenFlow) Network APIs Opening more touchpoints to control: Gateways, billing collectors, service appliances, CDN, DPI/IDP THE NETWORK WORLD THE NETWORK WORLD Programmable Networking is SFW

49. Types of Developer Applications

50. Customer Opportunities

51. New Opportunities & Benefits

53. Decrease production costs

54. Increases speed of development

55. Decouple velocity of application innovation from platform innovation

56. Expensive and inefficient

57. Consistency, security and performance lapsesJunos SDK & Junos Space SDK Unlock Intelligent Data APPS + SERVICES OLD WAY APPS + SERVICES NEW WAY

58. JUNIPER VISION: Network Programmability Control API Data /Packet API ALTO Management API OpenFlow What will you Build? 3rd party applications & SDKs Enterprise Customer Research Institution SI Partner ISV Partner Service Provider Juniper Programmable Network Platform Pulse - Endpoint Web Services APIs Junos Space - Across the network Data Center CDN Network APIs Junos SDK Network device

59. Where Juniper Plays Control API Data /Packet API ALTO Management API OpenFlow 3rd PartyApp 3rd PartyApp Experience governed through data insight & ephemeral state control: make network aware of applications Content Placement Subscriber Analytics FlowAnalysis Existing Systems Junos Space APIs Make applications aware of network: resources, integration points, services exposed Junos Space Network APIs Junos SDK Network device

60. PROGRAMMABLE NETWORK: BIGSWITCH Big Switch Controller REST API Web UI

62. Locate best copy of content for the end user; using customer rules

63. Managed content distribution

64. Content prepositioning to caches

65. Live events

66. Map-Reduce class of applications

67. High-end distributed computing

68. Cloud OS network operations

69. Move VMs / Apps / Storage between locations

70. Cloudburst

73. More Benefits ofNetwork Programmability

75. Extraction of data from the network to define policy, communication methods (protocols), resource optimization, and more.

76. Ability to alter, simplify, and scale network paths and protocols not only to systems but to the cloud – via simple to use software tools.

77. Juniper has created massively simplified tools to extract data from the network for changes to policy, communication methods, control, security, and more.

79. Data about consumption, users, subscribers, flows and policies is available - created, annotated, and aggregated across every single point at which the network comes into contact with a customer, employee or partner.

80. The ultimate “social media” play for businesses that thrive on the economics of their own expertise, content and services – the value is conveyed in the graph of data exposed.

81. The network has to be extendable in terms of services, their location, and the optimization of resources to deliver them.

83. User experience, resource optimization and efficiency are delivered through the fine-grain control of network elements to effect service placement, path engineering, and policy decisions.

84. Far from the fixed function, cost-driven component of the data center, the programmable network is the dominant term in defining IT value. Everything from central office to data center to mobile device is connected to one or more networks.

85. Identify cost savings or operational improvements based on network element, subscriber and flow data. Applications that improve the security, policy enforcement or end to end reliability of the network are other efficiency-driven models.

87. There is a further multiplicative effect when third parties can insert and leverage network services.