The document discusses microcopy and how language influences behavior on websites and applications. It explains that as websites become more like applications, the content and words used take on more importance in shaping user behavior and outcomes. The document outlines three types of important microcopy: 1) UI microcopy which provides context for user actions, 2) microcopy for new users that sets the initial tone, and 3) content definitions that shape what content users engage with. It emphasizes that microcopy is an opportunity to inform, guide and delight users through compelling language.
Lauren Currie: The science of doing good thingswebdagene
In a world of broken systems, intractable problems and too little time, our obvious choice is to just keep going. Lauren Currie spells out why, when it comes to doing good, it’s time to raise our game.
Lauren Currie: The science of doing good thingswebdagene
In a world of broken systems, intractable problems and too little time, our obvious choice is to just keep going. Lauren Currie spells out why, when it comes to doing good, it’s time to raise our game.
Social media and mobile devices have combined to help create the always-with-us, always-on, always-connected campus. Not just student-to-student but, importantly, institution/faculty/staff-to-student as well as staff-to-staff. We need to look beyond the silo-ed, one-way web sites of the past towards more personal, two-way applications that take advantage of this sea change on campus. The ways in which our users will want to interact with us, the types of tasks they’ll want to complete, and the types of devices we’ll want to deliver to will just continue to proliferate.
Now is the time to reevaluate.
Using lessons learned at a large land-grant institution we’ll look at what the future friendly campus might look like, ways to plant the seed of that change and tips on how to accomplish it.
This presentation was given at the 2012 .eduGuru Summit on April 11, 2012.
It's Stories All the Way Down: Spectrum 2016Mark Baker
There is a growing appreciation of the importance of story in all forms of communication, but there is still a tendency to think of story as something distinct from fact, a kind of decoration on top of the basic communication of facts. This presentation argues that the distinction is false, that it is really stories all the way down, and that it is when we forget the every phrase and every sentence invokes a story, that we fail to communicate effectively.
(Subtitle — User Experience: an Agony in Eight Fits)
Talk given by Chris Atherton at Technical Communication UK, 22nd September 2010.
The idea of this presentation was to introduce some findings from experimental psychology that might influence user experience design. Also, it was fun to see how riled up people can get about shower control design ... :)
Users are People Too Adobe Max PresentationMeagan Fisher
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. Join this session as we explore how to make our web and mobile experiences feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Creative director, user advocate, and designer Meagan Fisher will share techniques that will help you honor the humanity of users through empathy-driven design and content.
I gave this presentation at the first annual member conference of the Archimedes Movement, a health care reform effort. The event was at Lewis & Clark College on June 14, 2008.
What makes software development complex isn't the code, it's the humans. The most effective way to improve our capabilities in software development is to better understand ourselves.
In this talk, I'll introduce a conceptual model for human interaction, identity, culture, communication, relationships, and learning based on the foundational model of Idea Flow. If you were to write a simulator to describe the interaction of humans, this talk would describe the architecture.
Learn how to understand the humans on your team and fix the bugs in communication, by thinking about your teammates like code!
Edit
Archive
Delete
I'm not a scientist or a psychologist. These ideas are based on a combination of personal experience, reading lots of cognitive science books, and a couple years of running experiments on developers. As I struggled through the challenges of getting a software concept from my head to another developer's head (interpersonal Idea Flow), I learned a whole lot about human interaction.
As software developers, we have to work together, think together, and solve problems together to do our jobs. Code? We get it. Humans? WTF?!
Fortunately, humans are predictably irrational, predictably emotional, and predictably judgmental creatures. Of course those pesky humans will always do a few unexpected things, but once we know the algorithm for peace and harmony among humans, we can start debugging the communication problems on our team.
In the trying times of Covid19 working remotely has become quite a common thing.
While working remotely, digital communication plays a vital role. To avoid digital miscommunications, we should consider the points discussed in this presentation.
Have a happy reading.
On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )DJ Waldow
Want to get more return on your email marketing - and overall marketing - campaigns? Try this: BE MORE HUMAN.
This presentation share a TON of examples of how to be more engaging and human in your emails and marketing overall.
Mobile user experience is a new frontier. Untethered from a keyboard and mouse, this rich design space is lush with opportunity to invent new and more human ways for people to interact with information. Invention requires casting off many anchors and conventions inherited from the last 50 years of computer science and traditional design and jumping head first into a new and unfamiliar design space.
In this talk, Rachel will provide:
Insight into how designers and UX professionals can navigate the unfamiliar and fast-changing mobile landscape with grace and solid thinking.
In-depth information on advanced mobile design topics UX professionals will spend the next 10+ years pioneering
Tools and frameworks necessary to begin tackling mobile UX problems in this rapidly changing design space.
Social media and mobile devices have combined to help create the always-with-us, always-on, always-connected campus. Not just student-to-student but, importantly, institution/faculty/staff-to-student as well as staff-to-staff. We need to look beyond the silo-ed, one-way web sites of the past towards more personal, two-way applications that take advantage of this sea change on campus. The ways in which our users will want to interact with us, the types of tasks they’ll want to complete, and the types of devices we’ll want to deliver to will just continue to proliferate.
Now is the time to reevaluate.
Using lessons learned at a large land-grant institution we’ll look at what the future friendly campus might look like, ways to plant the seed of that change and tips on how to accomplish it.
This presentation was given at the 2012 .eduGuru Summit on April 11, 2012.
It's Stories All the Way Down: Spectrum 2016Mark Baker
There is a growing appreciation of the importance of story in all forms of communication, but there is still a tendency to think of story as something distinct from fact, a kind of decoration on top of the basic communication of facts. This presentation argues that the distinction is false, that it is really stories all the way down, and that it is when we forget the every phrase and every sentence invokes a story, that we fail to communicate effectively.
(Subtitle — User Experience: an Agony in Eight Fits)
Talk given by Chris Atherton at Technical Communication UK, 22nd September 2010.
The idea of this presentation was to introduce some findings from experimental psychology that might influence user experience design. Also, it was fun to see how riled up people can get about shower control design ... :)
Users are People Too Adobe Max PresentationMeagan Fisher
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. Join this session as we explore how to make our web and mobile experiences feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Creative director, user advocate, and designer Meagan Fisher will share techniques that will help you honor the humanity of users through empathy-driven design and content.
I gave this presentation at the first annual member conference of the Archimedes Movement, a health care reform effort. The event was at Lewis & Clark College on June 14, 2008.
What makes software development complex isn't the code, it's the humans. The most effective way to improve our capabilities in software development is to better understand ourselves.
In this talk, I'll introduce a conceptual model for human interaction, identity, culture, communication, relationships, and learning based on the foundational model of Idea Flow. If you were to write a simulator to describe the interaction of humans, this talk would describe the architecture.
Learn how to understand the humans on your team and fix the bugs in communication, by thinking about your teammates like code!
Edit
Archive
Delete
I'm not a scientist or a psychologist. These ideas are based on a combination of personal experience, reading lots of cognitive science books, and a couple years of running experiments on developers. As I struggled through the challenges of getting a software concept from my head to another developer's head (interpersonal Idea Flow), I learned a whole lot about human interaction.
As software developers, we have to work together, think together, and solve problems together to do our jobs. Code? We get it. Humans? WTF?!
Fortunately, humans are predictably irrational, predictably emotional, and predictably judgmental creatures. Of course those pesky humans will always do a few unexpected things, but once we know the algorithm for peace and harmony among humans, we can start debugging the communication problems on our team.
In the trying times of Covid19 working remotely has become quite a common thing.
While working remotely, digital communication plays a vital role. To avoid digital miscommunications, we should consider the points discussed in this presentation.
Have a happy reading.
On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )DJ Waldow
Want to get more return on your email marketing - and overall marketing - campaigns? Try this: BE MORE HUMAN.
This presentation share a TON of examples of how to be more engaging and human in your emails and marketing overall.
Mobile user experience is a new frontier. Untethered from a keyboard and mouse, this rich design space is lush with opportunity to invent new and more human ways for people to interact with information. Invention requires casting off many anchors and conventions inherited from the last 50 years of computer science and traditional design and jumping head first into a new and unfamiliar design space.
In this talk, Rachel will provide:
Insight into how designers and UX professionals can navigate the unfamiliar and fast-changing mobile landscape with grace and solid thinking.
In-depth information on advanced mobile design topics UX professionals will spend the next 10+ years pioneering
Tools and frameworks necessary to begin tackling mobile UX problems in this rapidly changing design space.
3. Some key ideas
Websites are become web applications
The web is being rebuilt around people.
Most web-apps are a gamble on content.
This content is created by the people.
The people use the interface to do this.
Interfaces are the language of software.
Language influences behaviour
105. The swiss cheese model of
defects
Release
Q.A.
Build
Visual Design
“Submit”
Wireframe
“Submit”
Content that’s “okay” survives
106. The swiss cheese model of
defects
Release
Q.A.
Build
Visual Design
Share
Wireframe
OMG_REPLACE_ME
Content that’s obviously wrong, is usually caught.
110. A typical request
What do we say on the screen where the user
has clicked archive, but the message was
already archived by someone on their team so
they can’t double archive, but it’s not an error,
but at the same time it didn’t happen, oh yeah
and this happens with cancelling emails as well,
now that I think about it...Hmm. Your call. ”
Ticket #1374 in Sifter, assigned to
Des
121. By on screen flash
message
By email?
How?
Text in app In their records
(space?)
Audio effect By SMS
122. A typical request
What do we say on the screen where the user
has clicked archive, but the message was
already archived by someone on their team so
they can’t double archive, but it’s not an error,
but at the same time it didn’t happen, oh yeah
and this happens with cancelling emails as well,
now that I think about it...Hmm. Your call. ”
Ticket #1374 in Sifter, assigned to
Des
123. Microcopy framework
Message for: Any user
To tell them: They don’t need to archive,
it’s already been done
So they: Stop trying, and move on
Displayed via: Flash box on app (60 char max)
When: After user tries to archive
already archived message
Tone: Clear, personal, like a work
colleague.
125. “Error: Message
ERROR: Duplicate is already
Archive archived”
Bump
Bad content
You can’t archive a
Duplicate Archive
message in All
Error
messages
This message has been
archived by you or one of
your colleagues
128. Brevity vs
Clarity
VS
Oh My God, you can’t archve
a message that has already
been archived. In fact only
“Error” moments ago one of your
colleagues archived this very
message.
Sorry about it.
132. The web is littered
with examples of
compelling copy that
makes things
interesting, engaging,
clear, funny,
inspiring...
133. Microcopy
framework
Message for: Purchasing users
To tell them: Their order is enroute
So they: Know what’s up, and feel happy
Displayed via: Email
When: Immediately upon order
Tone: Fun. Make this user laugh at
their damn keyboard.
134. “Thanks for your order with CD Baby!
Your CD has been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make
sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CD into the finest gold-lined box that
money can buy.
We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved 'Bon Voyage!' to your package, on its way to you,
in our private CD Baby jet on this day, Wednesday, September
19th.
I hope you had a wonderful time shopping at CD Baby. We sure
did. Your picture is on our wall as 'Customer of the Year'. We're all
exhausted but can't wait for you to come back to
CDBABY.COM!!”
143. “Ladies and gentlemen, we've reached cruising altitude and will be turning
down the cabin lights. This is for your comfort and to enhance the appearance
of your flight attendants. Weather at our destination is 50 degrees with some
broken clouds, but they'll try to have them fixed before we arrive.”
146. Remember your content
is...
not always canonical
always an opportunity to delight your
user
usually the lowest hanging fruit in your
app
147.
148.
149. We obsess over pixels,
shadows, shades,
typefaces, borders,
gradients, opacities,
blurs and more.
Why not words?
150. Wordddle My info | Sign out | HELP
Sentences Emails Messages
Purpose: Tell users to upgrade as free plan expired destraynor
“We're sorry, but you can't create any more projects on
your current plan. You current plan (Free) is invalid“
1 3 rebounds
Dude, that's lame. The message is "Your plan has 31
Steve. P expired. Upgrade here".
What Steve said. Maybe explain the cost here, save them 4
John. S the click?
You:
Send message
Where is the Dribbble for Words?