Learn how to harness the scent marketing trend to make more fragrance sales.

1. Scent Marketing
A Burgeoning Market Segment for
Fragrance Houses

2. Taking Fragrance to the Next Level
• Fine fragrance, fragrance
in personal care products
and consumer packaged
goods are all mature
markets
• Scent marketing is an
industry that is growing
exponentially worldwide
www.thinksensory.com

3. Beyond the Bottle
Scent marketing liberates
fragrance from the
confines of the bottle so
your customers can sell
more of it
www.thinksensory.com

4. Scent Is a Powerful Marketing Tool
Scent marketing helps
sell more of both
scented and non-
scented products
Win-win - you make
money from fragrance
sold for additional
scented products plus
fragrance sold for the
scent marketing
program itself
www.thinksensory.com

5. • Consumer packaged goods brands
• Fine fragrance brands
• Personal care product brands
• Retailers
•Sanitation companies
•Hospitality companies
•Any other company that has a
physical touch point with the
customer (location or product)
Who Needs Scent Marketing?
www.thinksensory.com

6. Major CPG
companies are
starting to invest
heavily in scent
marketing to
differentiate
themselves
Fragrance Is Becoming Even More
Important for CPG
Will your company be nimble and knowledgeable enough to fill the
order or will it be your competitor?
www.thinksensory.com

7. Now, your salespeople
deal mainly with product
development people at
major global CPG
companies.
Opportunity to Reinforce Your
Relationship with Major Clients
If you add scent marketing to your expertise area, they could
also be building relationships with the marketing people too,
strengthening your position with them.
www.thinksensory.com

8. Scent Marketing Works
Numerous scientific studies
have proven that adding
fragrance to product packaging
and to the environment
influences consumer behavior
in a variety of ways that are
good for business.
Helping your clients sell more
with scent is a value added
service
www.thinksensory.com

9. Scent Boosts Sales • When the aroma of fresh
baked bread was dispersed
in a grocery store, sales in
the bakery section tripled.
• Scent in a casino increased
gambling revenue by 45%.
• At a restaurant, patrons
spent 15% more time and
20% more money in a
scented environment versus
non-scented.
• In a clothing store, sales
almost doubled on days
when scent was used.
www.thinksensory.com

10. Scent Changes Consumer Behavior
Increases positive product
evaluations by 25%
Customers willing to pay more
for same product with ambient
scent
Increases recall of unfamiliar
brand names & products
Increases customers’intention to
buy & shop in store again
www.thinksensory.com

11. Scent Marketing Methods
Gift items
Companies using a signature
scent can sell candles, reed
diffusers and other items with
the same fragrance
Ambient scenting
Suitable for hotels, retail stores,
and other locations as well as for
promotional events; most
fragrance oil used
Packaging
Fragrance can be incorporated
into plastic, cardboard and
labels. - suitable for any fine
fragrance,CPG, food or personal
care product
Advertising
Envelopes and postcards can be
scented, as can print
advertisements in magazines
Promotional items
Companies can scent pens, t-shirts, cups and
other promo items
www.thinksensory.com

12. Many Top Brands Already Use Scent
Marketing
www.thinksensory.com

13. Additional sales to existing
clients
New sales working with
scent marketing agencies
Increase sales of fragrance
Value-added service helps you retain clients
for the long term
Competitive point of
differentiation
www.thinksensory.com

14. What are you waiting for? It’s time to
• World-renowned sensory marketing expert, quoted
in Bloomberg Businessweek, Advertising Age,
AdWeek, Forbes and many other media
• Scientifically proven methodologies tailored to your
real world business
• Our systems are risk-free. We are the only sensory
marketing company that guarantees ROI.
www.thinksensory.com

15. Cited Scent Studies
• Fresh baked bread study - Hirsch, 1995, International Journal of Aromatherapy
• “Effects of Ambient Odors on Slot Machine Usage in a Las Vegas Casino”
Hirsch, 1995, Psychology and Marketing
• “Odors and Consumer Behavior in a Restaurant” Gueguen and Petr, 2006,
International Journal of Hospitality Management
• “A Study on an Effect of Olfactory Stimulation on Product Image by the Type
of the Product” Oh, Lee and Kim, Dept. of Industrial Design, KAIST, Daejeon,
Korea
• “Ambient Odor and Shopping Behavior” Knasko, 1989 Chemical Senses
• “The Impact of Ambient Scent on Evaluation, Attention, and Memory for
Familiar and Unfamiliar Brands” Morrin and Ratneshar, 2000, Journal of Business
Research
• Athletics study - Raudenbush, Wheeling Jesuit University
• “The Effect of Olfactory Stimuli on the Evaluation of a Common Consumer
Product” Hirsch, Chemical Senses
• “Product Scent and Memory” Krishna, Lwin and Morrin, 2009, Journal of
Consumer Research
• "Air-Design: Exploring The Role Of Scents in Retail Environments", Stohr, 1998,
European Advances in Consumer Research