This document includes the brand communication analysis of : Adidas,Fa,Nivea,8*4,Garnier,Axe.Dove and Rexona

1. Deodorant Brands
Communication
Analysis & Insights
1
1
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

2. Dry Protection
Agility
Confident
Man
2
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

3. Seductiveness
Eroticism
What Women
Want
Application all over the
body
3
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

4. Testimonials from ordinary
man ,with intense life
Comfort
Hydration Protection
+
4
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

5. Natural Appeal
:
Minerals
Ultra-Dry
Protection
Skin Breath
5
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

6. NO WHITE STAINS
ON BLACK CLOTHES
TECHNOLOGY
NO BLACK STAINS ON
WHITE CLOTHES
PROTECTION
6
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

7. MORE EFFECTIVE
THAN OTHERS
DRY PROTECTION
FOR BUSY DAYS
GROSS MEN ARE
SENSITIVE MEN TOO
SUPER HERO
7
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

8. Freshening Claims
72 H
lastingness
Well-Distributed
Caring
8
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

9. Fresh
Active
Sporty but with
traditional image
9
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

10. Non of these brands
do have a formed
brand image in minds
of consumers
10
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

11. Non of these Feminine
brands do have a
formed brand image in
minds of consumers
11
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

12. Brand
Adidas
Universally
recognized sports
brand
Confidence
Agility
Protection
CONFIDENCE
AND PROTECTION
Adidas is
all in.
Axe
Deodorant brand,
with the most
distinct approach
Seductiveness Eroticism
Applications all over the body SEDUCTIVENESS
The Axe
effect.
Dove
Brand expert on
hygiene and skin
care
Hydrations Soft skin Intense
routines protection
Ordinary men testimonials
PROTECTION +
HYDRATION
Real
beauty.
Garnier
L'Oreal brand,
beauty expert
Protection Skin breath Ultra
dry Mineral
PROTECTION AND
SKIN BREATH
Take care.
Nivea
Brand expert on
hygiene and skin
care
Technology No white and
yellow stains Protection PROTECTION
WITHOUT STAINS
What men
want.
Rexona Top of mind
Dry protection for busy days
More effective than others THE MOST
LASTING
PROTECTION
It won`t let
you down
Communication key
attributes
Positioning
Focus
Approach/
Tagline
12
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

13. ScentVariation
Claim/No. Of Categories
Privacy : 4 SKUs, Caldion : 4 SKUs, Extory : 4 SKUs, Nivea : 9
SKUs, Garnier : 10 SKUs, Renuzit : 6 SKUs, Equal : 3 SKUs,
Blade : 6 SKUs, Nivea : 4 SKUs, Privacy : 4 SKUs, Emper:
40 SKUs, Sorinet :20Skus
Adidas : 15 SKUs, Axe : 14 SKUs,
Fa : 9 SKUs, 8*4 : 7SKUs,
Rebul : 5 SKUs
1 2 3
7
14
21
40
Del & Alphabet
each have 7
SKUs
13
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

14. Emotional
Rational
AXE HAS DIFFERENT APPROACHE WITH MOST
PLAYERS, WHICH IS GEARED TOWARDS THE
EMOTIONAL SIDE. THIS AXIS, HOWEVER, IS
INTENSIVELY EXPLOITED ONLY BY AXE WHICH
OBTAINS GOOD RESULTS WITH THIS.
Mid-market brand like
examples above suffers
from lack of any
THIS IS THE AXIS TO
BE WORKED WITH
THE NEW BRAND,
INTENSILY AND WITH
A COMPLETELY NEW
APPROACH
Approaches
14
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/