With SemiStone Media being a relatively new company, having started trading in January 2014, this document is intended to shed some light on previous experience and background history of the company.

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2. BEFORE SEMISTONE
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A Brief History - David Marshall - Creative Director
Prior to forming SemiStone Media, David Marshall, (Creative Director), was
the senior graphic designer at HHC Lewis (formerly Hall Harrison Cowley,
owned by Saatchi & Saatchi). His primary role for the last seven years was
that of servicing the Emerson account, which involved many ad campaigns,
brochures and other marketing materials. This document is intended to help
assess the experience and creativity of SemiStone Media, using examples of
the design work he produced for Emerson, whilst SemiStone builds its new
portfolio, as the company is still very much in its infancy, having registered at
Companies House in February 2014.
Emerson company overview
Emerson (NYSE: EMR) is a diversified global
manufacturing and technology company,
offering a wide range of products and services
in the industrial, commercial and consumer
markets through their Process Management,
Industrial Automation, Network Power,
Climate Technologies, and Commercial &
Residential Solutions businesses. Recognised
widely for their engineering capabilities
and management excellence, Emerson has
approximately 132,000 employees and 230
manufacturing locations worldwide, with an
annual turnover of $24.5 billion.
Few companies can rival Emerson’s steady
rise during the last half century to rank
among the most innovative and successful
industrial enterprises, widely known for their
management process, sustained financial
performance and operational excellence.
What began in 1890 as a single plant
producing electric motors and fans in
St. Louis, Missouri, has grown into a global
technology and solutions provider that
meets some of the world’s most significant
challenges. Emerson holds prime global
market positions in each core business:
Network Power, Process Management,
Industrial Automation, Climate Technologies,
and Commercial & Residential Solutions.
While they drive their achievements with
a multitude of sophisticated processes,
operations and skills, their fundamental
approach follows this simple proposition:
‘Emerson combines the best technology and
the world’s greatest human talent to create
solutions for the benefit of our customers
and the world.’ They succeed by thoughtfully
applying this principle to help their customers
grow, to improve quality of life and to meet
important business and social challenges.
Emerson’s long-term success ultimately
depends on their management team’s ability
to maintain their conviction and continually
reshape their approach in a dynamic world.
The management values and beliefs begin
with integrity: ‘We insist on integrity in
everything we do.’ In addition, their focus on
sustainable business practices and decisions
guides their management and approach to
social stewardship.
website: www.emerson.com
“Make every detail
perfect,and limit the number of details to perfect.”
Jack Dorsey, Co-Founder of Twitter
THE EMERSON ACCOUNT
July 2013 - Emerson is ranked 478 on FORTUNE’s list of
the world’s largest companies, as ranked by revenues.

3. BEFORE SEMISTONE
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Ad campaigns were regular assignments: David’s task was to research
the service or product and the related market, and then create headlines
with supporting imagery, that targeted USPs to use for the campaign.
On the following pages are examples
of advertising that he produced for the
Emerson Process Management division,
targeting customer pain points and offering
solutions through the use of products and
services that Emerson offer.

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Brochures were also regular assignments: this example was aimed
at improving plant efficiency by reducing energy losses through the
production process.
An image was required to illustrate the
focus of the brochure, so ten images were
assembled, and then manipulated and
amalgamated in Photoshop to produce the
front cover image, as seen opposite.

7. BEFORE SEMISTONE
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This conference guide was required for the first Global Users Exchange to
be held in Europe, which came about due to the continued success of the
event held annually in the USA.
Again an image was required to illustrate
the front cover, so several images were
manipulated and amalgamated in
Photoshop to produce the front cover
image, as seen opposite.

8. BEFORE SEMISTONE
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The Innovations magazine came into being so as to promote the latest
technology that Emerson had developed, aimed at higher management
levels and above..
The requirement was to tone down the
Emerson connection, so the normal
guidelines were ignored, and a whole new
style developed for the magazine, as well
as designing a suitable masthead.
The publication proved to be a good
marketing tool, and numerous language
versions were created, including German,
Italian, Spanish and French.
Again an image was required to illustrate
the front cover, so several images were
manipulated and amalgamated in
Photoshop to produce the front cover
image, as seen opposite.

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In 2006 a trade stand design was
required for a show in Cairo. On
these pages can be seen the design
mock-ups of the stand, as well as
some of the info graphics created to
be used on the stand, using a style
created for this event.
Emerson were very pleased upon attending
the event as they felt that their stand was, by
far, the best at the show.

11. BEFORE SEMISTONE
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A Brief History - Ben Francis - Director of Technology
Prior to becoming involved with SemiStone Media, Ben Francis had 15 years
experience in a variety of hands on and strategic roles including Head of
Technology, Digital Media Consultant, Chief Technical Officer, Development
Manager, Digital Director & Technical Consultant. He is proficient in executive-
level strategic development and hands-on mobile, technical, digital design
work, and has run three new media businesses both as an employer and also
as a freelancer, winning a number of business awards for his agency work.
Over the course of his career he has built a large and varied base of global blue-
chip clients, including: Sony, Blue Arrow, Toshiba, City & Guilds, Nortel, BT, NHS,
Motorola, Coca Cola, HP, Pfizer, GSK, Abbott & Castrol. Projects delivered have
been wide-ranging, including brand consultancy & design, static Internet sites,
content management systems, multi-channel content delivery systems, ecommerce
platforms, bespoke software, digital strategy consultancy, international event video
features, screensavers, and mobile applications.
His key skills include full technical & design ability to single-handedly deliver global
facing projects - as well as initial consultancy, client liaison & project management
required to deliver such work effectively.
Ben has a proven record in delivering high value, high return marketing toolkits for
delivery to consumers, clients and marketing channels.
Skill Set
PHP
HTML5
JavaScript
Ajax
CMS (WordPress, Drupal, Joomla etc)
MySQL Databases
Flash
Apache
Flex
Ecommerce
XML
XSLT
XHTML
Facebook Apps
User Experience
Mobile Development & Payments
SMS Marketing
Digital Strategy
Project Management
Bristol-Myers Squibb
To aid the sales process for BMS’ sales team, Ben created a software
toolkit that allowed bespoke prescribing contracts and partnership
agreements to be produced, printed and edited easily following a
specific line of questioning. This was rolled out across the company
as an official piece of sales collateral. He also designed and
produced a brochure for them entitled
‘A Guide to Additional NHS Funding’.
Abbott Laboratories
Ben produced an RSVirus New Service Development CDROM toolkit
for Abbott labs, along with design and layout of all accompanying
print collateral (5 brochures and a folder).
GlaxoSmithKlein
Along with designing and producing brochures for GSK, Ben has
produced a software toolkit as a guide to additional NHS funding
for acute coronary syndrome, which allowed the collation, collection
and download of relevant brochures, imagery, logos and documents.
He also produced a mini 3D platform game for GSK, based on the
‘Ribena’ berries.
Ben produced a multimedia CD for Vanderbilt University; this was for
the results of the International Suicide Prevention Trial (InterSePT™)
and the analysis of their impact on the treatment of schizophrenia.
Sponsored by Novartis, this CD was distributed as a packaged press
release and information pack that included a web cast discussing the
implications of InterSePT results and the impact of suicidal behaviour
on physicians, patients and their families.
Along with producing a number of web projects for the likes of the NHS and Pfizer, Ben has also
been commissioned to do a variety of software and design work for pharmaceuticals:

12. Mobile Apps Development
User Experience / Interface Design
SMS Marketing
Digital Strategy
Marketing, Channel & Sales Toolkits
Facebook Apps
Ecommerce
Content Management Systems
Software Design & Implementation
Database Architecture & Management
WEB DESIGN:
Branding / Corporate Identity
Advertising Campaigns
Sales Brochures / POS
Logo / Stationery Design
Leaflets / Posters / Billboards
Magazines / Newsletters / Books
Corporate Brochures
Financial Reports
Exhibition Stands / Trade Banners
Illustration / Photo Manipulation
PRINT DESIGN:
Our desire is to help our clients deliver a message that resonates with their target audience, whether that’s
achieved through a website design, an effective advertising campaign or the rebranding of the company.
Ultimately, our passion is your success.
SemiStone Media for refreshingly good ideas
For further information call +44(0)330 222 0023 or visit SemiStoneMedia.com
©2015 SemiStone Media Ltd. All rights reserved. ­
Registered in England and Wales No. 08869170.