1. The origins of jeans began in the mid-19th century when denim fabric was created in Nîmes, France and the indigo dye was developed in Genoa, Italy.
2. Levi Strauss started marketing jeans with copper rivets in the United States in the 1850s, and jeans became a popular work garment.
3. In the 1950s, Hollywood popularized jeans as a fashion item, and brands like Levi's established European outlets in response to growing demand in the 1960s.