Investment in digital channels has increased considerably in recent years but brands are still leaving money on the table.
By being more observant and responsive to consumer needs and desires, brands can build far greater engagement that will influence purchasing behavior and return a positive ROI.
Today’s digital tools give spirits brands the opportunity to observe and leverage consumer behavior like never before. But to do so effectively requires a radical shift in digital marketing. This paper explains how factors specific to the spirits category have led even the most digitally progressive brands to leave marketing money on the table.
It also points to how
spirits brands can
boost the effectiveness
of their initiatives; moving
from a primarily executional approach, dictated by brand priorities, to harnessing a strategic digital approach responsive to consumer behavior.
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
A comprehensive report on emerging technologies and best practices for brands. CMOs and brand leaders will find creative digital strategies to drive growth in the year ahead.
Technologies and platforms include mobile and location-based marketing, owned-media channels, online coupons, interactive TV, apps, virtual goods, gaming, augmented reality, social analytics and measurement.
Best practices and market insights include the foundations of digital success, defined brand behaviors within social channels, creativity in the era of co-creation, brand storytelling, crowdsourcing, retail convergence, consumer narcissism, privacy regulations, social coding of sophisticated teens and behavioral marketing.
Read exclusive interviews with some of the tech community’s most-watched start-ups: Figment, PlacePunch, GetGlue, Crimson Hexagon and BlueCava.
Investment in digital channels has increased considerably in recent years but brands are still leaving money on the table.
By being more observant and responsive to consumer needs and desires, brands can build far greater engagement that will influence purchasing behavior and return a positive ROI.
Today’s digital tools give spirits brands the opportunity to observe and leverage consumer behavior like never before. But to do so effectively requires a radical shift in digital marketing. This paper explains how factors specific to the spirits category have led even the most digitally progressive brands to leave marketing money on the table.
It also points to how
spirits brands can
boost the effectiveness
of their initiatives; moving
from a primarily executional approach, dictated by brand priorities, to harnessing a strategic digital approach responsive to consumer behavior.
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
A comprehensive report on emerging technologies and best practices for brands. CMOs and brand leaders will find creative digital strategies to drive growth in the year ahead.
Technologies and platforms include mobile and location-based marketing, owned-media channels, online coupons, interactive TV, apps, virtual goods, gaming, augmented reality, social analytics and measurement.
Best practices and market insights include the foundations of digital success, defined brand behaviors within social channels, creativity in the era of co-creation, brand storytelling, crowdsourcing, retail convergence, consumer narcissism, privacy regulations, social coding of sophisticated teens and behavioral marketing.
Read exclusive interviews with some of the tech community’s most-watched start-ups: Figment, PlacePunch, GetGlue, Crimson Hexagon and BlueCava.
This was the University of Minnesota's 2007-2008 National Student Advertising Competition plans book. I was an art director for the team, where my main focus was writing and planning out the television commercial.
Video available via this link: https://www.facebook.com/photo.php?v=10200377851621524
Case Study in Social Media presented by:
Nadim Khater, CCO, touch Lebanon
Omar Abou Ezzedine, Deputy General Manager, Cleartag
at ArabNet Beirut 2013, March 20-22
Beirut, Lebanon
The GMA Talkback Magazine February contains stories about;
- Mobile retargeting The modern marketer’s dream comes true in 2013
- People prefer marketing messages by mail and email
- Careful steps on foreign soil
This was the University of Minnesota's 2007-2008 National Student Advertising Competition plans book. I was an art director for the team, where my main focus was writing and planning out the television commercial.
Video available via this link: https://www.facebook.com/photo.php?v=10200377851621524
Case Study in Social Media presented by:
Nadim Khater, CCO, touch Lebanon
Omar Abou Ezzedine, Deputy General Manager, Cleartag
at ArabNet Beirut 2013, March 20-22
Beirut, Lebanon
The GMA Talkback Magazine February contains stories about;
- Mobile retargeting The modern marketer’s dream comes true in 2013
- People prefer marketing messages by mail and email
- Careful steps on foreign soil
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
How One Enterprise Took Digital Demand Gen by the Horns & Won: Real-Life ...Courtney Caldwell, MBA
Digital marketers, both seasoned and novice, continue to search for the Holy Grail of marketing: how to engage with the right audience at the right time using the right medium in order to progress prospects further down the sales funnel. In this informative session, digital strategist Courtney Wiley will share one formula for success she cultivated while working at a global tech enterprise. Learn which digital elements worked, which didn\'t, and how to complement your traditional marketing efforts with the right digital mix. Walk away with a proven, best-practices framework that will help you get started and justify your digital demand gen investment.
Understand 2012 online marketing trends to make your digital marketing more e...Burns Marketing
Want better results from your 2013 digital marketing budget? In this one-hour webinar, B2B and B2C marketing executives and managers will gain valuable insight into interactive marketing that drives the brand and focuses on conversion.
Learn more about search marketing, social media advertising and engagement, banner advertising, and mobile marketing designed to keep the conversation going with your customers.
As a full-service marketing agency, Burns Marketing offers a team of proven digital experts who ensure that digital marketing performance also strengthens the brand. The result: powerful results that move the needle and reinforce existing brand messaging.
To learn more, visit www.burnsmarketing.com.
Today I did a webinar for Bulldog Reporter/PR University titled "Google+ for PR: Mastering Google+ Pages and Hangouts—Best Bets for Brands in 2013" and while I was indeed sharing the stage with the amazing Stephanie Scott, Katie Morse, Danielle Brigida, and Brian Pittman, this is just my part of the presentation without any edits or changes or cuts -- so you're welcome to enjoy just my part of it, wherein I talk about the three types of Google+ for Brands adopters: Hot & Heavies, Afterthoughts, and Zombie Ghost Towns. I hope you enjoy this, learn loads, and ask me tons of questions.
Digiday Brand Conference: Workshop with Exponential: Why You Can’t Beat Big D...Digiday
Everyone has big data. But few can credibly turn that data into, first, information, second, insight, and, third, action for digital advertisers. Exponential walks us through the technology and resources brands and their providers need to make that journey. Discover how to turn data into advertising intelligence and build successful audience models that precisely manage the trade-off between lift and reach.
Presenter: Tim Brown, chief product officer, Exponential Interactive
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Demystifying Digital
1. DEMYSTIFYING DIGITAL:
FROM BINARY CLUTTER
TO PROFITABLE BRAND ENGAGEMENT
DIANA CAPLINSKA
19.02.13
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2. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
ROAD TO CREATIVE STRATEGY
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/// Where I started and how I ended up doing what I do - from digital to creative to
combining the two.
3. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
TBWA: DIGITAL BEGINNINGS
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/// In 1983 Apple Computers released their signature advertising campaign, putting the
world into anticipation for its upcoming product. The spot called ‘1984’ claimed that George
Orwell wasn’t right, and that 1984 in fact will bring a different, user-friendly era of
computing. This launched the Macintosh - a brand that challenged the intimidating bulky
specifications-focused category, a brand that is still delivering on this promise 30 years later.
Coincidentally, this ad that kick-started the computing revolution was created by the agency
network that I currently work for.
4. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
MY DIGITAL ROLLERCOASTER
first experiments getting seen spreading the word
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5. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
PURPOSE OF THIS TALK
to get you here
digital confidence scale
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/// Today the digital industry seems to have a disproportionate number of people on
opposite sides of the spectrum in terms of their ability.
There are those that still feel insecure in front of the natural complexity of digital. They work
under the excuse of being ‘digital immigrants’. They get scared by it, avoid it at all costs, and
pass the work on to people with ‘digital’ in their job title. They’re not convinced about the
inevitable merge of these roles into one, which will eventually make their employer question
their skill set.
The other end of the scale is a flock of self-proclaimed ‘social media gurus’ and ‘digital
ninjas’. No joke. Unfortunately their confidence often overtakes their actual use of digital
channels. This symptom is frequently present in the ‘digital natives’. That said, just because
you’ve been on Facebook since 2006 doesn’t mean you know how to plan, execute, and
evaluate a social ad campaign.
I hope that this presentation gets you a little bit closer to being in the middle of those two
and allows you to make informed choices when navigating the world of digital marketing.
6. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
FAVOURITE STAT OF THE
DIGITAL CONNOISSEUR
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/// Within the marketing world (UK on this occasion, though global sits not far off), digital is
the only area that’s growing YoY. Enough said.
8. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
AGENCIES GO FROM DIGITAL
TO INTEGRATED
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9. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
(A LOT OF) BRANDS
LACK DIRECTION
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/// Without a proper direction dictated by the brand and digital strategy, there seems to be a
wish to get their fingers into every pie. Sometimes the content is duplicated, sometimes it
overlaps depending on the functionality of the platform, and only in few occasions is it
complimentary and well-orchestrated.
10. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
CONSUMER IS HARDER
TO PIN DOWN
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/// There is a reason ‘fragmented media landscape’ is the most overused phrase in
marketing over the last few years. TV’s gone catch-up, ads have gone skippable, radio has
gone Spotify, newspapers have gone online, magazines have gone freemium. How dare
brands invade your privacy on Facebook?
11. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
WHERE IS THE REAL
POWER OF DIGITAL?
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12. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
ENGAGEMENT
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/// It is often believed that digital is there as just another channel to transmit the same brand
messages. The reality is that digital is the only channel that allows you to do much more than
that - to get people to reply to your brand, share it, and create content for it. And that is its
true value.
13. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
ACKNOWLEDGE
THE NEW REALITY
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/// Convenient as it is, to really make the most of it, the brand must respect the
game it is playing. This cover is from April 2005, only speculating about the future of
the marketplace. The new reality is far more complex...
14. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
NO, REALLY!
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/// Clockwise from top left:
1. BP Global PR - how one-man corporate pressure killed the PR function.
2. Groupon - Group buying craze that is killing loyalty.
3. Dell Hell - how user complaints overturned a brand strategy.
4. Rob Kalin and Esty - the icon of a democratic marketplace.
5. Kickstarter - crowd funding becomes a business skill.
6. TripAdvisor - revolutionising travel with informed transparent choices.
7. Wired cover - a new wave of fortune-making techpreneurs.
8. Ebooks - bypassing the usual authoritative intermediaries.
9. MoneySupermarket - providers of instant perfect information.
10. Dixons - the king of showrooming.
15. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
RECOGNISE THE NEW
STRATEGIC PROCESS
Booz & Company: What’s the Value of a Facebook Like? http://www.youtube.com/watch?v=GaB_YvGrvSI 15
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/// By no means has the process changed completely, but incorporation of certain digital
elements can significantly improve the effectiveness of the work that marketing does, e.g.
- Focus groups are often complimented with online research, from a quick scan of twitter
mentions, to lurking around the blogs and interest forums, to Facebook Graph algorithms,
and Google Adwords reports.
- Earned media is no longer the way to get attention. This can be done much more
effectively, and much cheaper through owned and earned media (depending on the task).
- Whilst real hard sales data will always be the ultimate way to calculate ROI, marketing
academics and consultants alike are playing with concepts that would incorporate social
metrics into the equation to have a clearer picture of potential future performance.
16. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
THE ONGOING NEED
FOR POWERFUL BRAND IDEAS
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/// Whatever it takes, big ideas will always stay at the core of what a brand does. And whilst
digital can create a lot of noise regardless of how good the idea is; its true potential for
generating engagement through likes, shares, comments and replies is highly dependent on
what the brand stands for.
17. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
AND THE EXPERTISE
THEY DESERVE
‘’Planners need to transcend
conceptual (brand) & practical (media)
philosophies to become
user experience architects.’ ’
Nick Hirst,
Head of Brand Planning, Dare
Gold Admap Prize Winner 2012
Essay on ‘Future of Planning’
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/// Strategy people have recently been speculating / debating the future of their own
discipline. There’s always a new buzzword and a new point of view, but this one seems to
actually be catching on.
User Experience Architecture - thinking of producing advertising as one ongoing marketing
process (from research, through to sale, and aftercare) no longer divided by the discipline.
19. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
1. BE INTERESTED TO BE
INTERESTING
listen & respond
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20. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
2. FULFILL AN UNMET NEED
utility entertainment
(save time) VS (waste time)
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21. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
3. ADD UNEXPECTED VALUE
the more tangible the better
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22. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
4. CO-CREATE CULTURE
become social currency
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23. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
5. MAKE SURE YOU GET SEEN
use platforms creatively
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25. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
THEN WHY DO WE
MAKE IDEAS FOR
HEADLINES
NOT CONSUMERS?
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26. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
NEED PROOF?
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/// Surely, out of all talent, someone like Google would have succeeded at taking ideas into
digital. They tried exactly that, inviting four retired creatives from the 70s to come in and
work up their ideas for the new world. Would the end result capture the minds of the target
audience though? That remains questionable. See for yourself.
33. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
CUT THROUGH REQUIRES
INNOVATION
First ever banner ad CTR (1994) - 78%
Facebook ad CTR (2012) - 0.05%
A4U Performance Marketing Insights: The World’s First Banner Ad Clicked-Through at 78% http://www.affiliates4u.com/news/2011/09/worlds-first-banner-ad-clicked-through-78-compared-007-today/
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/// We always react to things that seem new and interesting. Then we get used to them and
click Skip.
Just the way you probably did with YouTube last time you were waiting to watch a music
video.
34. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
REAL CURIOUS INNOVATION
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/// Major billboard, incredible footfall, instant curiosity.
Dedicated time and effort into uncovering the message.
35. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
SO WE LEARN BY DOING
Marketing Vox: Day-of-the-Week Affects Facebook Responsiveness http://www.marketingvox.com/day-of-week-affects-facebook-responsiveness-different-by-category-051911/
Social Bakers:Social Media Marketing is Not Just About One Metric http://www.socialbakers.com/blog/688-infographic-social-media-marketing-is-not-just-about-1-metric 35
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36. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
FOR MEASURABLE FEEDBACK
TBWA London: Skittles Effectiveness Study
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37. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
THERE IS NO FORMULA FOR
DOING DIGITAL WELL
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38. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
APART FROM BEING HUMAN
Google Analytics in Real Life: Online Checkout http://www.youtube.com/watch?feature=player_embedded&v=3Sk7cOqB9Dk#! 38
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/// This is a rather brilliant video out of a series from Google Analytics (YouTube it). Its aim
is to highlight the silly mistakes brands make in online marketing and retail, and show them
the value of the Analytics in fine-tuning it. To do this, Google takes some of the common
digital problems into the modern world.
42. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
(BOOKS FOR THE KEEN ONES)
Why has society not made How do leading companies Where is technology
the most of the web’s thrive in the changing business about to take us and
potential? environment? how to prepare?
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43. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
DEVELOP A POINT OF VIEW
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/// Analyse: why would it work, is it on-brad, how does it link to the brand’s activity
to date, how does it work in a competitive context?
: think of what new technology may mean for brands and consumer behaviour
: publish your thoughts and be ready to debate
44. DEMYSTIFYING DIGITAL: FROM BINARY NOISE TO PROFITABLE BRAND ENGAGEMENT
P.S. YOU NEVER KNOW
WHERE IT MIGHT TAKE YOU
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