The document discusses the challenges of making open data accessible and usable for non-technical citizens and small communities. While large amounts of data are available from governments, it is often inconsistent, boring, or unusable for most people. Better tools are needed to empower citizens to use open data, similar to how tools like blogs and wikis simplified publishing on the web. Visualizations could be an easy way for non-experts to consume and understand large datasets, but current tools are still difficult to use. The document calls for the development of better tools to serve the "long tail" of open data users.