demodriven
innovation

demodriven.com
innovation?
innovation?

(describing the problem is essential for finding a solution)
innovation?
innovation
is for creative people
innovation
is for creative people
innovation
is for smart people
innovation
is for smart people
innovation
is for you
innovation =
reshaping
the status quo
the status quo?
the status quo?
the existing state of affairs
let’s look at an example
apple trees
exist
since millennia
people stood below
apple trees
since millennia
apples have fallen
from apple trees
since millennia
people have
seen apples fall
since millennia
and all people
thought
since millennia
...
yummy!
until one man
saw it differently
F = m.a
the status quo?
the existing state of affairs
the status quo?
the existing state of affairs
the sum of your assumptions
innovation =
reshaping
your assumptions
your assumptions
are your main enemies
deal with
your assumptions
fight
your assumptions
learn to fight
your assumptions
challenge
challenge
the status quo
challenge
your assumptions
challenge
as a habit
challenge
continuously
challenge
challenge
design
design
a solution
design
a technical
solution
design,
but don’t
overdo it
design
around
a story
challenge
design
challenge
design
present
how to spot when
your assumptions
are wrong?
expose
your assumptions
present
your assumptions
present
•
•
•
•

presenting
is not
bullet
pointing
presenting
is
not even
slide showing
presenting
is
story
telling
present
a message
a good story has
a message
a good story has
one message
a good ad has
one message
a good movie has
one message
a good book has
one message
a good phd has
one message, too
a good phd has
one message, too
(it’s called a thesis)
one message
one message
makes you
focus
one message
makes you
choose
one message
makes you
design
one message
makes you
design
(it truly does)
find
one message
present
one message
challenge
design
present
challenge
design
present
demo
a demo
makes
your story
engaging
a demo
makes
your story
executable
a demo
makes
your story
tangible
a demo
also validates
your story
a demo
also validates
your assumptions
content
real
value

form

necessary
evil
content
real
value

form

necessary
evil
content

form

content might be your goal, but
you cannot even think without form
content

form

content and form go together
content

form

form is more than marketing
content
form is a design tool

form
challenge
design
demo
challenge
design
demo
listen
feedback
is the most
precious
gift
feedback
is the most
fragile
gift
don’t fight
feedback
don’t fight
feedback
even when
it’s negative
don’t fight
feedback
especially when
it’s negative
it’s hard
especially when
it’s negative
but,
it’s important
especially when
it’s negative
listen to
feedback
especially when
it’s negative
challenge
design
demo
listen
enable
e

ished
tabl
s
e

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tabl
s
e
tiv
rup
dis
e

ished
tabl
s
the innovator’s dilemma

dis

rup

tiv

e

clayton christensen

e

ished
tabl
s
e

ished
tabl
s

e
tiv
rup
dis

the innovator’s dilemma
applies to how you
invest in
new ideas, too
e

ished
tabl
s

e
tiv
rup
dis

the innovator’s dilemma
applies to how you
invest in
new points of view
e

ished
tabl
s

e
tiv
rup
dis

the innovator’s dilemma
applies to how you
choose
new points of view
e

ished
tabl
s

e
tiv
rup
dis

the innovator’s dilemma
applies to how you
pursue
new points of view
innovation requires
reshuffling
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10 15 11

13 14 12
innovation requires
reshuffling
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10 15 11

13 14
reshuffling requires
time

12
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10

11

13 14 15 12
reshuffling requires
energy
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7

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9

10 11

13 14 15 12
reshuffling requires
effort you cannot anticipate
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10 11 12

13 14 15
slack is essential
tom de marco
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13 14 15 16
you can’t manage
innovation
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10 11 12

13 14 15 16 17
and overtime
won’t help either
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13 14 15
you can only
enable it
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10 11 12

slack is essential
challenge
design
demo
listen
enable
innovation is
not a selfish game
innovation is
a multiplayer game
give back
give feedback
give feedback
to uncover
someone else’s
wrong assumptions
give feedback
to practice
other
points of view
challenge
design
demo
listen
enable
innovation?
innovation =
reshaping
your assumptions
innovation
is for you
demodriven
innovation

demodriven.com

challenge
design
demo
listen
enable
Tudor Gîrba
www.tudorgirba.com

www.creativecommons.org/licenses/by-nc-sa/3.0/

Demo-driven innovation teaser