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MARKETING RESEARCH
BY,
SIDDHESH.S
RA1952001020058
CONTENTS
• INTRODUCTION
• CHARACTERISTICS OF ONLINE SURVEY
• TYPES OF ONLINE SURVEY
• ADVANTAGES OF ONLINE SURVEY
• DISADVANTAGES OF ONLINE SURVEY
• CONCLUSION
ONLINE SURVEY
• An online survey is a structured questionnaire
that your target audience completes over the
internet generally through a filling out a form.
Online surveys can vary in length and format.
The data is stored in a database and the survey
tool generally provides some level of analysis
of the data in addition to review by a trained
expert.
• Organizations implement online surveys to use
the internet in order to gain insights and
feedback about upcoming products or services,
change in marketing strategies, enhancement
in current features etc. With the progress made
by the internet, more and more organizations
depend on the data received and analyzed from
online surveys to make integral changes in
their functioning. For efficient data collection,
organizations must choose an advanced and
efficient online survey platform.
CHARACTERISTICS OF ONLINE
SURVEY
• Purpose of the online survey
• Accurate research design
• Precisely structured survey questions
• Clearly defined target sample
• Collection and Analysis of respondent
feedback
• Transparent reporting of survey responses
TYPES OF ONLINE SURVEY
1. Customer satisfaction survey.
2. Net Promoter Score (NPS) survey.
3. Event and conference survey.
4. Marketing and product survey.
5. Human resource and employee survey.
ADVANTAGES OF ONLINE
SURVEY
1. Cost-efficiency: Using online surveys significantly
reduces the set-up and administration costs. There is
no money spent on paper, printing or postage.
2. Saves time: Online surveys save a lot of time and
effort. Through an online feedback management
system, you can quickly create, administer, collect
and analyze surveys.
3. Convenience: It is very easy and convenient for
respondents to complete surveys online. Participants
can fill out questionnaires when they choose to and
start and stop a survey at their leisure.
4.Accessibility:Administering your surveys through an
online system increases accessibility. You can send a
link to the survey via email and set-up subsequent
reminders through the online feedback management
system.
5.Reach & scalability: One of the greatest advantages
of using online surveys is the reach and scalability. You
can send a survey to thousands of people as quickly as
you can send a survey to one participant.
DISADVANTAGES OF ONLINE
SURVEY
• Survey Fraud
• This is the biggest challenge. If your survey is long
and/or confusing you might get fake answers.
• People often take surveys because they're promised a
reward at the end, resulting in them not accurately
contributing to your study.
• Limited Sampling and Respondent Availability
• Certain populations are less likely to have internet
access and to respond to online questionnaires.
• Drawing samples is harder based on email addresses
or website visitations.
• Possible Cooperation Problems
• Online surveys could be deleted and ignored. People
hate feeling poked and if they get annoyed, they just
have to click delete.
• No Interviewer
• The lack of a trained interviewer to clarify and probe
can lead to less reliable data.
CONCLUSION
• Internet surveys are here to stay and will become
even more commonplace, with Web surveys
continuing to dominate over e-mail surveys. Although
some experts predict that Web surveys will eventually
replace other survey modes altogether, we anticipate
that Web surveys will develop into a distinct response
mode, with its advantages and disadvantages, which
will have to be weighed against more-conventional
alternatives.

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Marketing research

  • 2.
  • 3. CONTENTS • INTRODUCTION • CHARACTERISTICS OF ONLINE SURVEY • TYPES OF ONLINE SURVEY • ADVANTAGES OF ONLINE SURVEY • DISADVANTAGES OF ONLINE SURVEY • CONCLUSION
  • 4. ONLINE SURVEY • An online survey is a structured questionnaire that your target audience completes over the internet generally through a filling out a form. Online surveys can vary in length and format. The data is stored in a database and the survey tool generally provides some level of analysis of the data in addition to review by a trained expert.
  • 5. • Organizations implement online surveys to use the internet in order to gain insights and feedback about upcoming products or services, change in marketing strategies, enhancement in current features etc. With the progress made by the internet, more and more organizations depend on the data received and analyzed from online surveys to make integral changes in their functioning. For efficient data collection, organizations must choose an advanced and efficient online survey platform.
  • 6. CHARACTERISTICS OF ONLINE SURVEY • Purpose of the online survey • Accurate research design • Precisely structured survey questions • Clearly defined target sample • Collection and Analysis of respondent feedback • Transparent reporting of survey responses
  • 7. TYPES OF ONLINE SURVEY 1. Customer satisfaction survey. 2. Net Promoter Score (NPS) survey. 3. Event and conference survey. 4. Marketing and product survey. 5. Human resource and employee survey.
  • 8. ADVANTAGES OF ONLINE SURVEY 1. Cost-efficiency: Using online surveys significantly reduces the set-up and administration costs. There is no money spent on paper, printing or postage. 2. Saves time: Online surveys save a lot of time and effort. Through an online feedback management system, you can quickly create, administer, collect and analyze surveys. 3. Convenience: It is very easy and convenient for respondents to complete surveys online. Participants can fill out questionnaires when they choose to and start and stop a survey at their leisure.
  • 9. 4.Accessibility:Administering your surveys through an online system increases accessibility. You can send a link to the survey via email and set-up subsequent reminders through the online feedback management system. 5.Reach & scalability: One of the greatest advantages of using online surveys is the reach and scalability. You can send a survey to thousands of people as quickly as you can send a survey to one participant.
  • 10. DISADVANTAGES OF ONLINE SURVEY • Survey Fraud • This is the biggest challenge. If your survey is long and/or confusing you might get fake answers. • People often take surveys because they're promised a reward at the end, resulting in them not accurately contributing to your study. • Limited Sampling and Respondent Availability • Certain populations are less likely to have internet access and to respond to online questionnaires.
  • 11. • Drawing samples is harder based on email addresses or website visitations. • Possible Cooperation Problems • Online surveys could be deleted and ignored. People hate feeling poked and if they get annoyed, they just have to click delete. • No Interviewer • The lack of a trained interviewer to clarify and probe can lead to less reliable data.
  • 12. CONCLUSION • Internet surveys are here to stay and will become even more commonplace, with Web surveys continuing to dominate over e-mail surveys. Although some experts predict that Web surveys will eventually replace other survey modes altogether, we anticipate that Web surveys will develop into a distinct response mode, with its advantages and disadvantages, which will have to be weighed against more-conventional alternatives.