GIREM is an organization focused on developing future cities and infrastructure in India. It works with government and industry to strategize balancing housing demand and supply. Demand is the quantity buyers are willing to purchase and is impacted by price, substitution effects, and income effects. Supply is the quantity sellers are willing to sell, which increases with price. Equilibrium in the housing market occurs where quantity demanded equals quantity supplied, adjusting the price accordingly. GIREM's strategies include reducing building costs, defining focus sectors and regions, and monitoring foreign direct investment in retail.