This document outlines demand generation campaigns for Microsoft's data platform modernization and migration solutions. It discusses campaigns to drive customers to upgrade older versions of SQL Server to newer versions, migrate SQL Server from on-premise to Azure, migrate from Oracle to SQL Server, and adopt data warehousing and big data solutions. The campaigns utilize email, events, workshops and assessments to highlight value propositions around performance, costs savings, insights and security for the various data platform modernization and migration needs.

1. Demand Generation Campaigns
for Microsoft Data Platform
#Modernization #Migration #BigData

2. Index
Database upgrade
Database modernization from on-premise to cloud
Oracle DBMS to SQL server
Data warehouse and big data

3. Database upgrade

4. Objective
Drive migration of customers from legacy versions of
SQL server to newer versions
Challenges faced in current versions of SQL Server
 Repeated complaints from internal users about poor application performance
 Reports and business intelligence queries take too long to refresh and run
 Existing storage and server infrastructure is expensive to run, maintain and operate
 Low availability of disaster recovery
 Providing transformative insights to the business
Challenges faced in migrating to a newer version SQL server
 Ensuring smooth migration of their applications to a new data platform
 Identifying their current data needs and devising a modernization strategy

5. Campaign
Target customer
Existing SQL server customers using legacy versions of SQL server
Value proposition
 Enhanced in-memory performance providing up to 30x faster transactions
 Protect data both at rest and in motion
 High availability and disaster recovery to back-up and restore your database
 Gain transformative insights for your business with real-time analytics
Campaign
E-mail campaign
 Thought leadership article
 Awareness e-mailer
 Case study e-mailer
Tele-calling
1:many event
Choose your own path to modernization
1:1 workshop
In-person data capacity assessment and developing a personalized roadmap
EDM 1 4 reasons why you need a database upgrade
EDM 2 Why you need to upgrade to SQL server 2017
EDM 3 Case study

6. Database modernization
from on-premise to cloud

7. Objective
Drive migration of customers from on-premise version
of SQL server to Azure SQL DB
Challenges faced in current versions of SQL Server
 Repeated complaints from internal users about poor application performance
 Reports and business intelligence queries take too long to refresh and run
 Existing storage and server infrastructure is expensive to run, maintain and operate
 Low availability of disaster recovery
 Providing transformative insights to the business
Challenges faced while migrating to SQL Azure DB
 Ensuring smooth migration of their applications to SQL Azure DB
 Identifying their current data needs and devising a modernization strategy

8. Campaign
Target customer
Existing SQL server customers using on-premise and legacy versions of SQL server
Value proposition
 Modernization at scale with low cost and effort
 Optimal performance for your workload. SQL database scales on the fly with minimum downtime
 Protect and secure application data – Built-in protection and security
 Built-in intelligence to protect and optimize your database
 Work in your preferred development environment
Campaign
E-mail campaign
 Thought leadership article
 Awareness e-mailer
 Case study e-mailer
Tele-calling
1:many event
Choose your own path to modernization
1:1 workshop
In-person data capacity assessment and developing a personalized roadmap
EDM 1
4 reasons why you need to migrate your
database to cloud
EDM 2
SQL server 2017 and Azure Data services – The
ultimate hybrid platform
EDM 3
Taking your data to cloud is easier than you
thought
EDM 4 Case study: DocuSign

9. Oracle DBMS to SQL server

10. Objective
Drive migration of customers from Oracle DBMS to
Microsoft SQL server
Challenges faced by Oracle customers
 Limited functionality in premium editions and additional cost for mission critical
requirements
 Ease of integration of other data solutions and services like data management, data
warehousing, data management and end to end BI
Challenges faced in migrating from Oracle to SQL
 Ensuring smooth migration of their applications to a new data platform
 Learning curve for using a new database

11. Campaign
Target customer
Companies having Oracle DBMS
Value proposition
 Enterprise-class database which includes built-in availability, performance and security features
 Low total cost of ownership
Offer
Free licences
Subsidized migration services
SQL server essentials
Campaign
E-mail campaign
 Thought leadership article
 Awareness e-mailer
 Industry report
Tele-calling
1:many event (Masterclass)
Hands on labs and live demos for ensuring smooth migration
EDM 1 Microsoft for the modern data estate
EDM 2
Are you paying for adding critical features to
your database?
EDM 3
Report: Gartner recognizes Microsoft as a
leader in ODBMS

12. Data Warehouse and Big Data

13. Objective
Drive adoption of data warehousing and big data
solutions
Challenges faced by organizations
 Inability to unlock value from big data
 Gaining actionable insights from structured and unstructured data
 Consolidating disparate data sources
 Security of data
Challenges faced in identifying the application of data
warehousing in their organization
 Identifying their current data needs and devising a modernization strategy

14. Campaign
Target customer
Existing SQL server customers
Value proposition
 Scale and analyse your data backed by layers of security
 Innovation built-in with R analytics
 Industry leading performance with real time processing
 Consolidate disparate data sources both on-premise and on cloud
Campaign
E-mail campaign
 Thought leadership article
 Awareness e-mailer
 Industry report
Tele-calling
1:many event (Masterclass)
1:1 workshop
In-person data capacity assessment and developing a personalized roadmap
EDM 1 Microsoft for the modern data estate
EDM 2
Are you paying for adding critical features to
your database?
EDM 3
Report: Gartner recognizes Microsoft as a
leader in Data Management Solution for
Analytics
EDM 4 Case study: Infosys

15. Thank you