Al Kaffary Group is a furniture company established over 40 years ago in Riyadh, Saudi Arabia that specializes in carpets, furniture, vinyl, and wallpaper. They wanted a website to showcase and allow online ordering of their exclusive furniture designs, as well as enable customization. Velociter proposed an end-to-end technology and marketing solution including categorized furniture sections, customization tools, integration of offers, and branding/SEO services to increase customer reach, satisfaction, and repurchases. The system architecture would include a user-facing website connected to backend databases and administration.