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Fresh Menu, Box 8, and Faasos are food delivery services that utilize various digital marketing strategies. Fresh Menu and Box 8 design exclusive menus and package popular Indian dishes for convenient consumption. Faasos allows users to order directly from local restaurants. All three companies rely heavily on social media and have large follower counts, especially on Facebook and Instagram. They also use remarketing on platforms like Zomato, Swiggy, and Facebook. The document recommends the companies improve by producing more creative social media content, interacting with followers more, leveraging trends, and introducing passes for frequent customers.
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This document compares three food delivery services - Box 8, Fresh Menu, and Faasos - based on their social media presence and marketing strategies. Box 8 offers pre-packaged Indian meals, Fresh Menu is a cloud kitchen service, and Faasos allows users to order directly from local restaurants. The document shows their followers on Facebook, Instagram, and Twitter, noting Fresh Menu has the most at over 350,000 followers. It also outlines which platforms each company uses for remarketing - Fresh Menu uses Zomato and Swiggy, Box 8 uses Zomato, and Faasos uses Facebook and Instagram. Suggestions are made to improve social media engagement and introduce loyalty programs.
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This document compares three food delivery services - Box 8, Fresh Menu, and Faasos - based on their social media presence and marketing strategies. Box 8 offers pre-packaged Indian meals, Fresh Menu is a cloud kitchen service, and Faasos allows users to order directly from local restaurants. The document shows their followers on Facebook, Instagram, and Twitter, noting Fresh Menu has the most at over 350,000 followers. It also outlines which platforms each company uses for remarketing - Fresh Menu uses Zomato and Swiggy, Box 8 uses Zomato, and Faasos uses Facebook and Instagram. Suggestions are made to improve social media engagement and introduce loyalty programs.
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Delmor Foods is an Indian company that produces gourmet culinary products from around the world under its Delmor's and Mordel's Artisan Bakes brands. It hired Velociter Solutions to develop an online platform to showcase its unique product portfolio and entice consumers to try its products. Velociter created a website with a green theme matching Delmor's natural ingredients focus, fluid navigation between food categories, and high resolution product photos. It also included an executive call feature to explain unique products to consumers before ordering. The new website provided Delmor with an elegant online portal to increase awareness, reach, and revenue at low cost.
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This document provides an overview and social media strategy for Seamless, an online food delivery and takeout ordering platform. Key points include:
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- The strategy aims to drive acquisition through social media while increasing brand loyalty. Content will encourage user interaction and sharing of delivery experiences.
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- Success will be measured through engagement metrics like comments, shares
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Mail
MTR is an Indian food company established in 1924 that produces a variety of packaged foods and beverages. In 2017, it launched a new line of ready-to-eat breakfast products called "3 Minute Breakfast" that can be prepared by adding hot water. The products are sold in individual pouches, cups, and family-sized boxes. MTR uses freeze drying technology to preserve the food's taste and nutrients. The "3 Minute Breakfast" line has helped boost MTR's revenue from ready-to-cook meals. MTR distributes its products through a network of distributors and retailers across India and also exports to other countries.
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Clients involve both user of the application and restaurant owner from which both can get insightful information about Food options available, Restaurants nearby, track food habits for users and Bestselling dish and most profitable restaurant for the restaurant owner.
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The project involves quantifying different options, setting up strategies and testing different
scenarios. System will be expected to help develop marketing plans, analyze data and
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Android Application Marketing Strategy
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1 compitative research
- 2. INTRODUCTION Box 8 • Box 8 puts together popular Indian dishes in a single box for easy consumption • The idea is to present Indian meals in an easy to consume fashion because it isn’t always finger ready FRESH MENU • Fresh menu is a cloud kitchen service which delivers fresh food to your doorstep • The daily menu is exclusively designed by their chefs Faasos • Faasos allows users to order food and get delivery service from local restaurants. • It specialises in serving food on demand
- 7. SOCIAL MEDIA PRESENCE 0 50000 100000 150000 200000 250000 300000 350000 Fresh menu Box 8 Faasos Followers on social media Facebook Instagram Twitter
- 14. REMARKETING Fresh menu is using applications like Zomato and swiggy to remarket
- 15. REMARKETING Box 8 is using Zomato to remarket
- 16. REMARKETING Faasos is using applications like Facebook and Instagram to remarket
- 18. IMPROVEMENTS • More creative content on their social media • Interactions with the followers • Use latest trends to keep the followers invested in the brand • Introduce passes for daily consumers like the competitors