Presentation on Radio Drama Renaissance App distribution platform for dramatized audio theater

1. Audio Drama Renaissance:
App Investment Opportunity
and Endorsement

2. Me
• Podcasting since 2006
• 300 hours of produced
audio, 20 hours of original
material
• 1mil+ downloads
• Featured in WSJ, Guardian,
BBC Radio 4
• Seasoned digital marketer
managed over
$250k/annum in SEO and
PPC contracts

3. Radio Drama’s Future is
Forgetting the Past

4. The Rise of Podcasting
2005- Apple
adds
podcasts to
main
directory of
iTunes store
2001 –
Launch of the
iPod
2004 –
Creation of
1st Podcast
client
2009 – Est.
43% of
Americans
have heard a
podcast
2007 – Over
120,000,000
iPods sold
2013 –
iTunes
surpasses 1
bil podcast
downloads

5. RadioDramaRevival.com

7. The Radio Drama Revival Audience

9. Even desktops are becoming ‘old school’
• Global smartphone penetration
reached an average of 30% in 2011,
up from 11% in 2008.
• 1.6bn mobile handsets shipped in
2011 and some 483m of these were
Smartphones
Source: http://www.siliconrepublic.com/digital-life/item/26074-smartphone-penetration-keep
http://www.go-gulf.com/blog/smartphone
http://articles.businessinsider.com/2012-03-28/research/31248281_1_ios-android-hard-drive

10. Mobile traffic keeps growing...

11. Audiobooks
•
•
•
•
$1.2 bil/annum
Skew to female listeners
Tend to have college degree
Tend to be older (30-50) but 18-24 demographic growing
quickly
• Nearly entirely on iPods, iPhones or other mp3 player or
mobile device
Sources: http://overdriveblogs.com/library/2013/08/26/overdrive-end-user-survey-results-%E2%80%93-spring-2013/
http://online.wsj.com/article/SB10001424127887323854904578637850049098298.html

12. Audiobooks revenue = 1.2 billion...
Audio Drama revenue = almost
nothing...
What is the problem?

13. Most People STILL Don’t Know It Exists
“When discovering comic books for the first time, one must generally
walk into a comic book store to get a hint of the diverse material
available ... very rarely can one actually browse through the material
... the larger problem is the same problem that faces audio drama:
“How do I find all this stuff, especially the stuff I want but don’t know
exists?”
Omar Willey, Seattle Star

14. People want more
What is the most frustrating thing about the current listening
experience of audio drama?
20%
Difficulty Finding New Shows I Like
Poor User Experience (issues
downloading, playing, etc)
21%
59%
Production Values (Bad or
inconsistent audio, etc)

15. People will pay IF the content is
right
Would you be willing to pay for a service like this?
0% 0%
No
17%
Yes
52%
Depends
31%

16. The Solution
Hmmm... Sci-fi.
Yeah, I like sci-fi.
What do you have
for sci-fi?

17. Complex in design, simple in use

18. Complex in design, simple in use

19. Why the App is Different
• Easy ‘front door’ – familiar delivery device (phone) and
familiar packages for content (genre)
• Try before you buy – Offer 1 episode of everything for
free, want more? Pay something. But let people get hooked
for free
• Super shareable – Make it easy, fun, and social to listen to and
share audio drama. Listening is a personal experience, but
you can enjoy it with friends...

20. Big Numbers = Big Results
Model 1
Free listeners
Model 2
Model 3
Model 4
Model 5
5,000
50,000
500,000
1,000,000
5,000,000
200
2,000
20,000
50,000
250,000
Medium listeners ($15 purchases/mo)
60
600
6,000
12,000
60,000
Heavy listeners ($25 purchases/mo)
20
200
2,000
4,000
20,000
Monthly Revenue (Store)
$1,900
$19,000
$190,000
$405,000
$2,025,000
Monthly Revenue Artists
$1,900
$19,000
$190,000
$405,000
$2,025,000
Lite listeners ($5 purchases/mo

21. How Do You Reach a Million?
• Big name author
• Great cast
• Done right

22. A World Class Team from the
Woods of Maine

25. Gosh darn it, people like us
I love the work you do. To me radio is everything... When I was born back in 1955 I was legally blind. Radio to me was my entire
"field of vision” ... I will promote your website on a few forums I chit-chat at and I hope this helps get the message out that the
"audio arts" are alive and well and living in our hEARtS...
Bob
Allen, TX
I am a single father janitor at a hospital here in Eugene, OR and my job is boring - boring - boring. What gets me through is
listening to MP3 downloads from mostly NPR and BBC. Found your website and.... all I have to say is Thank You. You made my
days a little better.
Joseph
Eugene,OR
I just listened to the first episode of Open Season online and I am really impressed. In fact I'll say this is the first American radio
drama production I've been impressed with in many a year ... Dufris' Maine accent is a treasure ... the sound effects and room
ambiances were just right.
Pat
Eustis, FL

26. Path Forward:
• “Flagship” production that
draws audience
• Use that as marketing tool to
drive audience to App
• Free trial = some %
subscriptions = recurring
revenue stream