SlideShare a Scribd company logo
App Title: Title is the most important
metadata factor for ranking in ASO.
Description: 1 or 2 sentences describing the
app and its use.
Keyword: Again very important ASO factor.
We must always use relevant Keywords.
Icon: Consumers want apps which are beautiful,
elegant, and simple to use. Icon is their first
interaction with  app, so ensure that it
is conveying your brand and the usefulness of your
Screenshots: We must remember when creating
screenshots that they should not be actual
screenshots, instead they must be app promotional
graphics.
Ratings: User install app based on rating. Our job
as a marketer is to get a great overall rating.
Reviews: Review is as important as Ratings. We need
to ensure that the reviews our users write about our
app are positive. As the reviews will help increase
our conversion rate from app page views to
downloads.

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App store optimization(optimize for app store search engines

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. App Title: Title is the most important metadata factor for ranking in ASO.
  • 6. Description: 1 or 2 sentences describing the app and its use.
  • 7. Keyword: Again very important ASO factor. We must always use relevant Keywords.
  • 8. Icon: Consumers want apps which are beautiful, elegant, and simple to use. Icon is their first interaction with  app, so ensure that it is conveying your brand and the usefulness of your
  • 9. Screenshots: We must remember when creating screenshots that they should not be actual screenshots, instead they must be app promotional graphics.
  • 10.
  • 11. Ratings: User install app based on rating. Our job as a marketer is to get a great overall rating.
  • 12. Reviews: Review is as important as Ratings. We need to ensure that the reviews our users write about our app are positive. As the reviews will help increase our conversion rate from app page views to downloads.