How to track Facebook ads conversions
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Conversion tracking helps us measure the return on investment of Facebook ads by providing the information about user actions that happen after users click on one of our ads. Find out more on http://bit.ly/conversion_tracking
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The document discusses digital marketing, including its benefits, objectives, key components, and training. Digital marketing promotes brands through digital mediums like the internet. Its objectives are to reach the right audience, engage them, motivate action, ensure efficient spending, and maximize ROI. Key components include website design, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. SEO involves organic search engine results while PPC requires payment for clicks. Social media provides targeted traffic at low cost but takes more time. Email marketing is effective for reaching customers across devices and driving sales. Digital marketing training can enhance skills in these tactics.
seminar ppt of Digital Marketing.pptx
Digital marketing consists of strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to build relationships with customers and generate sales online. It allows consumers control and convenience, builds brands, and is measurable and cost-effective compared to traditional marketing. Digital marketing objectives include reaching the right audience, engaging them, motivating action, efficient spending, and maximizing return on investment.
Digital marketing 3dottechnologies
3DOT Technologies is one of the Leading brand in Digital Marketing Services in Pune, It provides budgeted packages for Digital Marketing like SEO, SMO and SEM.
Best Digital Marketing Companies-Services in Pune | 3DOT Technologies
Digital marketing involves using online channels like websites, social media, search engines, and email to build and maintain customer relationships. It allows companies to reach the right audience, engage customers, and motivate action in an efficient way to maximize return on investment. Key components of digital marketing include search engine optimization, social media optimization, pay-per-click advertising, email marketing, and display advertising.
Best Digital Marketing Companies-Services in Pune | 3DOT Technologies
3DOT Technologies is one of the Leading brand in Digital Marketing Services in Pune, It provides budgeted
packages for Digital Marketing like SEO, SMO and SEM
ONLINE DIGITAL MARKETING COURSES IN BANGALORE
NIDM India, Bangalore - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and he has guided over 100+ Startups. Mr. Kumar is India's Top Digital Marketing Faculty.
Class 3 digital marketing services in ludhiana
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing-demo
This ppt will give you an overview of Digital Marketing Course. Its a new industry which is booming after IT sector. Digital Marketing has a great exposure nowadays. So be Digitised!!!
Ppt release my ad
This document provides information about online ad booking through Release My Ad, including an overview of online vs traditional advertising, details on Release My Ad's services and clients, the ad spaces they cover, and their ad booking process. Release My Ad is an online marketplace for buying ad space that serves over 300,000 clients annually and offers affordable ad booking across India for mediums such as radio, cinema, television, internet, magazines, and newspapers.
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Digital Marketing Analytics: Driving Hotel Success (2016 May report)
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7 Approaches to Achieving Progressive Growth in Digital
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How to track Facebook ads conversions
- 1. Degordian Conversion Tracking by Ivo Novak, Traffic Manager & Petra Milin, Traffic Manager 03.06.2014.
- 2. Conversion tracking • Conversion is specific action that your visitors do on your site • Many actions can be conversions, it depends on your goals • Some of possible conversions are payment, sign in, newsletter subcription, video play, etc.
- 3. Conversion tracking • Helps to measure the return on investment (ROI) of Facebook ads • Until recently it was only possible to monitor Facebook activity that user did after clicking on ad • Now we can track the web activities and it is great • Facebook conversion pixel - a tool for finding desired information
- 4. Conversion tracking – why you should use it? Sample data: Clicks Ad Reach Clicks CTR CPC Spent Ad1 4984 2038 0,081% 0,04 79,09 € Ad2 4297 379 0,795% 0,05 19,00 € Ad3 984 155 0,073% 0,04 6,95 € Ad4 941 83 1,915% 0,03 2,60 € Winner: Ad1 • In this case, ad with highest number of clicks is the most successful one • Don’t be fooled by absolute metric and one-dimensional statistics like number of clicks, it doesn’t mean much on its own
- 5. Conversion tracking – why you should use it? Sample data: CTR Ad Reach Clicks CTR CPC Spent Ad4 941 83 1,915% 0,03 2,60 € Ad2 4297 379 0,795% 0,05 19,00 € Ad1 4984 2038 0,081% 0,04 79,09 € Ad3 984 155 0,073% 0,04 6,95 € Winner: Ad4 • CTR (Click-through rate) helps us get a clearer view of the percentage of people that click on ads
- 6. Conversion tracking – why you should use it? Sample data : CPC Ad Reach Clicks CTR CPC Spent Ad4 941 83 1,915% 0,03 2,60€ Ad1 4984 2038 0,081% 0,04 79,09€ Ad3 984 155 0,073% 0,04 6,95€ Ad2 4297 379 0,795% 0,05 19,00€ Winner: Ad4 • CPC or cost per click (or CPM) is important metric for optimizing • It shows us ads that are more expensive than others
- 7. Conversion tracking – why you should use it? Ad Conversions Conversions value Spent CPA Ad3 8 400€ 6,95€ 0,86€ Ad2 9 450€ 19,00€ 2,11€ Ad4 1 50€ 2,6€ 2,6€ Ad1 9 450€ 79,09€ 8,78€ Winner: Ad3 • Within these ads we had implemented a conversion pixel and set that one conversion has a worth of 50 € • Ad 3 has the cheapest CPA, price of its conversion is only 0,86 € • Without conversion pixel, we would be guided with incorrect data which would lead to a lot of wasted money
- 8. Conversion tracking - summary • Determine main aim of the campaign • Easy implementation • Helps you to calculate CPA and guides campaign optimization • You can use other biding options like oCPM • Leads to lower CPA and better ROI • Measure it, then measure it again • Learn how to use data
Editor's Notes
- https://www.facebook.com/ads/manage/summary/adset/?ad_set_id=6012278014069