This document discusses strategies to help small and medium processing and trade businesses (UMKM) in Indonesia grow digitally. It notes that UMKM make up 35% of the available market but face challenges with access to funding, marketing knowledge, and technology. The strategy proposes using a transaction-based affiliate network and digital marketing techniques like websites, blogs, SEO, email marketing and social media. Pricing would use a penetration strategy with 10% profit margins on transactions. Costs of acquiring customers are estimated to be around 101,472 rupiah with an estimated customer lifetime value of over 5 million rupiah, resulting in a favorable CAC to CLV ratio of 1 to 50.

3. AUDIENCE
20,4 mio
UMKM Trade &
Processing
Industry (Micro)
Objectives
Making
money
Challenges
Administrative
Funding
access
Marketing
knowledge
Limited to
technology
Support
Needs
Financial
management
Funding
Marketing
Technology
Motivation
Support their
family
35% of available
market

4. MARKETING CHANNEL
UMKM
Community,
Event and
Festival
Website and
Blog
SEO
E-mail marketing
Conversion Rate
Optimization
Social Media

5. BRAND MESSAGE
“For UMKM in Trade & Processing Industry, KomisiUKM
is The only transaction-based agen system in affiliate
network that help them grow their business through
digital marketing because we have an expert in this
domain for 6 years”

6. PRICING STRATEGY
Penetration
set a low price to increase sales and win dominant market market share
Profit margin 10% on every transaction

7. CAC (Cost of Acquisition Customer)
CLV (Customer Lifetime Value)
𝑪𝑳𝑽 = 52 𝑥 𝑎 𝑥 𝑡 𝑥 𝑝 = 52 𝑥 100.000 𝑥 10 𝑥 0,1 = 5.200.000 (𝐼𝐷𝑅)
𝑊𝑒𝑏𝑠𝑖𝑡𝑒 𝐷𝑜𝑚𝑎𝑖𝑛, 𝐻𝑜𝑠𝑡𝑖𝑛𝑔, 𝑎𝑛𝑑 𝑆𝑒𝑡 𝑢𝑝 + Admission Fee in UMKM Event/Festival
=
10.147.260
100
= 101.472,6 (𝐼𝐷𝑅/𝐶𝑢𝑠𝑡𝑜𝑚𝑒𝑟)
𝑪𝑨𝑪: 𝑪𝑳𝑽 = 101.472,6 ∶ 5.200.000 = 𝟏 ∶ 𝟓𝟎*
*Estimated value