How to use newsletter for lowering your expences. What is open-rate how to read number related to your news-letter. Find out more on our blog on http://bit.ly/1vFiHrf
8 Do's and Dont's of Performance Reviews and Goal SettingAlison Keim
What do meaningful work, growth and leadership have in common? Performance. In this competitive economy companies are re-thinking performance management and goal setting as an ongoing workforce strategy for feedback, transparency and business growth. It's not just a once a year meeting.
Retrospective on the latest zero-days found in the wild by Boris LarinKaspersky
In this presentation, Boris Larin, Malware Analyst, Kaspersky, provides an in-depth analysis of the latest zero-day vulnerabilities found in the wild in the recent months.
More slides from Boris can be found here https://github.com/oct0xor/presentations
The document does not contain any substantive information. It consists entirely of blank lines and bullet points without any accompanying text. Therefore, it is not possible to provide a meaningful summary in 3 sentences or less.
Social Recruiting: 4 Ways to Attract Superstar EmployeesAlison Keim
If you don't have a solid social recruiting strategy, your company could miss out on hiring employees with the most desirable skills and experience. 79% of job seekrs are likely to use social media in their job search yet nearly 2 in 3 employees say their employers does not know how to use social media to promote job openings according to Glassdoor. Companies have an opportunity to improve. How does your company measure up?
Gitops for Production Machine Learning Deployments with KubeflowTerence Siganakis
The productionisation of Machine Learning remains a challenge for many organisations. This presentation demonstrates how you can integrate deployment of ML Training Pipelines and Inference / Prediction services using Kubeflow, Gitlab and Google Cloud
https://growingdata.com.au
A critical review of Juris Dilevko's The Politics of Professionalism: A Retro-Progressive Proposal for Librarianship. For UW-Milwaukee SOIS, Doctoral seminar in information policy
Getting Serious About Reaching Your GoalsCartegraph
Did you know 92 percent of people that set New Year’s goals never actually achieve them? If you’re ready to break away from the pack and join the 8 percent of high achievers, then this webinar is for you. Uncover some of the best goal-setting techniques, learn how to effectively test your ideas, and help your local government team produce more measurable, actionable results in 2019.
Improve your success rate by setting SMART and CLEAR goals
Track and measure your progress with simple, real-time dashboards
Motivate your team and turn scattered energy into laser focus
Use pilot programs to your advantage and minimize your risk for innovation
8 Do's and Dont's of Performance Reviews and Goal SettingAlison Keim
What do meaningful work, growth and leadership have in common? Performance. In this competitive economy companies are re-thinking performance management and goal setting as an ongoing workforce strategy for feedback, transparency and business growth. It's not just a once a year meeting.
Retrospective on the latest zero-days found in the wild by Boris LarinKaspersky
In this presentation, Boris Larin, Malware Analyst, Kaspersky, provides an in-depth analysis of the latest zero-day vulnerabilities found in the wild in the recent months.
More slides from Boris can be found here https://github.com/oct0xor/presentations
The document does not contain any substantive information. It consists entirely of blank lines and bullet points without any accompanying text. Therefore, it is not possible to provide a meaningful summary in 3 sentences or less.
Social Recruiting: 4 Ways to Attract Superstar EmployeesAlison Keim
If you don't have a solid social recruiting strategy, your company could miss out on hiring employees with the most desirable skills and experience. 79% of job seekrs are likely to use social media in their job search yet nearly 2 in 3 employees say their employers does not know how to use social media to promote job openings according to Glassdoor. Companies have an opportunity to improve. How does your company measure up?
Gitops for Production Machine Learning Deployments with KubeflowTerence Siganakis
The productionisation of Machine Learning remains a challenge for many organisations. This presentation demonstrates how you can integrate deployment of ML Training Pipelines and Inference / Prediction services using Kubeflow, Gitlab and Google Cloud
https://growingdata.com.au
A critical review of Juris Dilevko's The Politics of Professionalism: A Retro-Progressive Proposal for Librarianship. For UW-Milwaukee SOIS, Doctoral seminar in information policy
Getting Serious About Reaching Your GoalsCartegraph
Did you know 92 percent of people that set New Year’s goals never actually achieve them? If you’re ready to break away from the pack and join the 8 percent of high achievers, then this webinar is for you. Uncover some of the best goal-setting techniques, learn how to effectively test your ideas, and help your local government team produce more measurable, actionable results in 2019.
Improve your success rate by setting SMART and CLEAR goals
Track and measure your progress with simple, real-time dashboards
Motivate your team and turn scattered energy into laser focus
Use pilot programs to your advantage and minimize your risk for innovation
Nasal Polyp Obstructing Your Health? Breathe Easy with Homeopathy!Welcome Cure LLP
The document discusses the results of a study analyzing customer satisfaction levels at an electronics retailer. It found that satisfaction was highest among customers who received personalized recommendations from sales associates based on their needs. It also found that satisfaction was lower among customers who only browsed without assistance or had questions that went unanswered by staff. Ensuring customers get the help they need from knowledgeable employees appears crucial to driving satisfaction.
Using Volunteers to Supporting Incusion for People with Intellectual Disabili...Christine Bigby
The document discusses the history and evolution of a language over time. Certain sounds and word structures were lost or changed as the language was influenced by other languages and evolved across generations of speakers. However, the core roots and foundational structures remained intact despite the changes to sounds and words. Overall, the passage examines how a language naturally transforms in small ways over a long period of time through the normal processes of language change and borrowing from other tongues.
Non-Surgical Treatment of Uterine Fibroids; Heal Naturally with Homeopathy!Welcome Cure LLP
Uterine Fibroids are benign tumors that originate on or within the uterine walls. They are most common in women of reproductive age group (15-45 years of age). They are the number one cause of Hysterectomies (surgical removal of the uterus) across the world. The accurately selected homeopathic medicine is capable of shrinking the fibroids and can even eradicate them completely in some cases. You can find more of such informative Power Point Presentations as well as other useful health information at www.welcomecure.com, the definitive online homeopathic treatment portal
www.welcomecure.com
This document discusses various topics including education, healthcare, transportation, communication technologies, social issues, and environmental policies. It touches on reforms needed in several areas to improve standards of living, ensure access to services, and promote sustainability. Overall the document presents a wide range of issues facing society and suggestions for progress in different domains.
This structural plan is a strategic plan for land use in
the Jakobstad region, and the content of the plan affects
the entire region. The purpose of this structural
plan is to achieve a common, regional consensus on the
most important issues concerning land use, housing
and transportation (LHT). At the same time, the main
contours of the region’s social structure up until the
year 2040 are sketched out. Examples of the questions
answered in the plan include where new workplace and
residential areas should be located, how traffic and logistical
issues can be solved and how cooperation between
the municipal and public sectors in regard to service
can be developed.
The structural plan provides a comprehensive view of
how LHT can be coordinated and also helps the region’s
individual municipalities take neighboring municipalities’
planning into consideration.
The Jakobstad region aims for:
– Pleasant living and leisure environments,
– Competitive infrastructure and good
transportation systems,
– Attractive environments for the establishment
of new businesses,
– Broader cooperation in municipal service
production.
WHAT IS 10/20/30:
Presented by Megan O'Neill, this presentation is part of Switch: LIberate Your Brand’s 10/20/30 lunch presentation series given by employees, for employees. 10 slides, 20 employees, 30 minutes.
TOPIC:
The intent of universal design is to simplify life for everyone by making products, communications, and the built environments more usable for as many people as possible. Universal design benefits people of all ages and abilities. Learning to apply its principles can help support design/ business practices, applications and access. Various case studies will be examined to understand its applications and benefits.
PRESENTER:
Megan O'Neill graduated from Washington University St. Louis with a BA in Architecture and a minor in Art History. Megan was also an architectural intern at HOK in 2010 where she researched and consulted on universal design. In 2011, she worked for the Program of Occupational Therapy at WashU as an assistant lecturer for graduate courses and led a research project on accessibility of the WashU campus based on principles of universal design.
Princess Cruises Case Study: Taking Control of Brand Assets
Presentation from the 2013 Rich Media Hoarders Seminar on digital asset management, hosted by Extensis.
Business automation statistics for 2021DavidAltmen
This document discusses various topics including education, healthcare, transportation, communication technologies, social issues, and environmental policies. However, it does not provide enough contextual information or detail about any single topic to summarize meaningfully in 3 sentences or less.
Resonate's Director of Data Science, Dan Scantlebury, PhD, explains why previously unearthed voter segments are going to be the key to voter marketing in the 2020 election cycle. Originally Presented at CampaignTech East 2019.
Dube TradePort is located in KwaZulu-Natal, South Africa near King Shaka International Airport. It has a 60-year masterplan to develop different zones on its 2,840 hectare site, including a cargo terminal, trade zone, agrizone, and Dube City. The development is intended to stimulate business and trade by integrating supply chains and offering opportunities for manufacturers, distributors, and other global companies.
Prezentacija sa konferencije Weboo 2013 održane 05.06.2013.
Naziv predavanja bio je "Optimizacija konverzije", a u prezentaciji sam prikazao nekoliko važnih stvari za rad sa Google Analyticsom (segmentacija; napredni segmenti, konverzije, ciljevi).
This document discusses remarketing and how to set it up across various platforms. Remarketing allows advertisers to retarget website visitors with display ads. It explains how to segment visitors based on their behavior and intentions using tools from Google AdWords, YouTube, Facebook, and Google Analytics. Examples are also provided of remarketing campaigns on Google AdWords and Facebook.
Webinar o remarketingu, načinu targetiranja održala je Petra Milin, Traffic Manager u Degordianu.
Teme:
- Što je remarketing?
- Kako segmentirati posjetitelje?
- Kako postaviti remarketing?
- Google AdWords, Youtube i Facebook remarketing
- Primjeri iz prakse
Webinar: Kako prikupiti i iskoristiti podatke o kupcimaDegordian
Doći do podataka o kupcima i potencijalnim kupcima nije lako, no još je zahtjevnije kvalitetno ih upotrijebiti. Ovaj besplatni webinar će vam pokazati najefikasnije načine prikupljanja korisnih podataka o kupcima i potencijalnim kupcima, te načinima na koje ih možete korisitit kako biste direktno utjecali na vaše prodajne rezultate.
Teme webinara:
- definiranje leada
- klasificiranje i vrednovanje leada
- načini za prikupljanje leadova u digitalu
- načini korištenja leadova u digitalu
Opis predavača: Ivan Brozović
Jedan od najiskusnijih Account Managera u Degordianu. Kroz svoje iskustvo, Ivan je radio na razvoju strategija i kampanja na digitalnim medijima za preko 50 klijenata. Neki od istaknutijih klijenata su Dukat, Croatia Airlines, Ledo, Njuškalo, Croatia osiguranje, ZABA, RTL i mnogi drugi. Kroz razvoj i vođenje kampanja za klijente fokusiran je na kreativne koncepte koji zadovoljavaju poslovne ciljeve klijenta te se mogu transparentno prikazati.
This document provides an overview of the LEGO company, including its history and product evolution. It discusses LEGO's niche as a brick-based construction toy company and outlines its development from the 1930s to present. The document then covers LEGO's product and target market segmentation, branding and advertising strategy, brand extension and pricing approach. It analyzes LEGO's distribution and retail strategy as well as competitors. The document concludes with recommendations for LEGO's future strategies.
Damion Brown - The Missing Automation Layer - Superweek 2017Damion Brown
Oliver Evans invented the first fully automated flour mill in 1790. The document discusses automation layers including visualization, processing, and automation. It provides examples of tools and platforms for automation like IFTTT, Zapier, Google Analytics, and mentions tracking life data and blog posts. Conductrics and HubScan are mentioned as tools for automation.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Nasal Polyp Obstructing Your Health? Breathe Easy with Homeopathy!Welcome Cure LLP
The document discusses the results of a study analyzing customer satisfaction levels at an electronics retailer. It found that satisfaction was highest among customers who received personalized recommendations from sales associates based on their needs. It also found that satisfaction was lower among customers who only browsed without assistance or had questions that went unanswered by staff. Ensuring customers get the help they need from knowledgeable employees appears crucial to driving satisfaction.
Using Volunteers to Supporting Incusion for People with Intellectual Disabili...Christine Bigby
The document discusses the history and evolution of a language over time. Certain sounds and word structures were lost or changed as the language was influenced by other languages and evolved across generations of speakers. However, the core roots and foundational structures remained intact despite the changes to sounds and words. Overall, the passage examines how a language naturally transforms in small ways over a long period of time through the normal processes of language change and borrowing from other tongues.
Non-Surgical Treatment of Uterine Fibroids; Heal Naturally with Homeopathy!Welcome Cure LLP
Uterine Fibroids are benign tumors that originate on or within the uterine walls. They are most common in women of reproductive age group (15-45 years of age). They are the number one cause of Hysterectomies (surgical removal of the uterus) across the world. The accurately selected homeopathic medicine is capable of shrinking the fibroids and can even eradicate them completely in some cases. You can find more of such informative Power Point Presentations as well as other useful health information at www.welcomecure.com, the definitive online homeopathic treatment portal
www.welcomecure.com
This document discusses various topics including education, healthcare, transportation, communication technologies, social issues, and environmental policies. It touches on reforms needed in several areas to improve standards of living, ensure access to services, and promote sustainability. Overall the document presents a wide range of issues facing society and suggestions for progress in different domains.
This structural plan is a strategic plan for land use in
the Jakobstad region, and the content of the plan affects
the entire region. The purpose of this structural
plan is to achieve a common, regional consensus on the
most important issues concerning land use, housing
and transportation (LHT). At the same time, the main
contours of the region’s social structure up until the
year 2040 are sketched out. Examples of the questions
answered in the plan include where new workplace and
residential areas should be located, how traffic and logistical
issues can be solved and how cooperation between
the municipal and public sectors in regard to service
can be developed.
The structural plan provides a comprehensive view of
how LHT can be coordinated and also helps the region’s
individual municipalities take neighboring municipalities’
planning into consideration.
The Jakobstad region aims for:
– Pleasant living and leisure environments,
– Competitive infrastructure and good
transportation systems,
– Attractive environments for the establishment
of new businesses,
– Broader cooperation in municipal service
production.
WHAT IS 10/20/30:
Presented by Megan O'Neill, this presentation is part of Switch: LIberate Your Brand’s 10/20/30 lunch presentation series given by employees, for employees. 10 slides, 20 employees, 30 minutes.
TOPIC:
The intent of universal design is to simplify life for everyone by making products, communications, and the built environments more usable for as many people as possible. Universal design benefits people of all ages and abilities. Learning to apply its principles can help support design/ business practices, applications and access. Various case studies will be examined to understand its applications and benefits.
PRESENTER:
Megan O'Neill graduated from Washington University St. Louis with a BA in Architecture and a minor in Art History. Megan was also an architectural intern at HOK in 2010 where she researched and consulted on universal design. In 2011, she worked for the Program of Occupational Therapy at WashU as an assistant lecturer for graduate courses and led a research project on accessibility of the WashU campus based on principles of universal design.
Princess Cruises Case Study: Taking Control of Brand Assets
Presentation from the 2013 Rich Media Hoarders Seminar on digital asset management, hosted by Extensis.
Business automation statistics for 2021DavidAltmen
This document discusses various topics including education, healthcare, transportation, communication technologies, social issues, and environmental policies. However, it does not provide enough contextual information or detail about any single topic to summarize meaningfully in 3 sentences or less.
Resonate's Director of Data Science, Dan Scantlebury, PhD, explains why previously unearthed voter segments are going to be the key to voter marketing in the 2020 election cycle. Originally Presented at CampaignTech East 2019.
Dube TradePort is located in KwaZulu-Natal, South Africa near King Shaka International Airport. It has a 60-year masterplan to develop different zones on its 2,840 hectare site, including a cargo terminal, trade zone, agrizone, and Dube City. The development is intended to stimulate business and trade by integrating supply chains and offering opportunities for manufacturers, distributors, and other global companies.
Prezentacija sa konferencije Weboo 2013 održane 05.06.2013.
Naziv predavanja bio je "Optimizacija konverzije", a u prezentaciji sam prikazao nekoliko važnih stvari za rad sa Google Analyticsom (segmentacija; napredni segmenti, konverzije, ciljevi).
This document discusses remarketing and how to set it up across various platforms. Remarketing allows advertisers to retarget website visitors with display ads. It explains how to segment visitors based on their behavior and intentions using tools from Google AdWords, YouTube, Facebook, and Google Analytics. Examples are also provided of remarketing campaigns on Google AdWords and Facebook.
Webinar o remarketingu, načinu targetiranja održala je Petra Milin, Traffic Manager u Degordianu.
Teme:
- Što je remarketing?
- Kako segmentirati posjetitelje?
- Kako postaviti remarketing?
- Google AdWords, Youtube i Facebook remarketing
- Primjeri iz prakse
Webinar: Kako prikupiti i iskoristiti podatke o kupcimaDegordian
Doći do podataka o kupcima i potencijalnim kupcima nije lako, no još je zahtjevnije kvalitetno ih upotrijebiti. Ovaj besplatni webinar će vam pokazati najefikasnije načine prikupljanja korisnih podataka o kupcima i potencijalnim kupcima, te načinima na koje ih možete korisitit kako biste direktno utjecali na vaše prodajne rezultate.
Teme webinara:
- definiranje leada
- klasificiranje i vrednovanje leada
- načini za prikupljanje leadova u digitalu
- načini korištenja leadova u digitalu
Opis predavača: Ivan Brozović
Jedan od najiskusnijih Account Managera u Degordianu. Kroz svoje iskustvo, Ivan je radio na razvoju strategija i kampanja na digitalnim medijima za preko 50 klijenata. Neki od istaknutijih klijenata su Dukat, Croatia Airlines, Ledo, Njuškalo, Croatia osiguranje, ZABA, RTL i mnogi drugi. Kroz razvoj i vođenje kampanja za klijente fokusiran je na kreativne koncepte koji zadovoljavaju poslovne ciljeve klijenta te se mogu transparentno prikazati.
This document provides an overview of the LEGO company, including its history and product evolution. It discusses LEGO's niche as a brick-based construction toy company and outlines its development from the 1930s to present. The document then covers LEGO's product and target market segmentation, branding and advertising strategy, brand extension and pricing approach. It analyzes LEGO's distribution and retail strategy as well as competitors. The document concludes with recommendations for LEGO's future strategies.
Damion Brown - The Missing Automation Layer - Superweek 2017Damion Brown
Oliver Evans invented the first fully automated flour mill in 1790. The document discusses automation layers including visualization, processing, and automation. It provides examples of tools and platforms for automation like IFTTT, Zapier, Google Analytics, and mentions tracking life data and blog posts. Conductrics and HubScan are mentioned as tools for automation.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Prije nego krenemo spomenuo bih samo osnovne pojmove. Masovno slanje iste poruke, ali i ne mora biti.
Često se newsletteri poistovjećuju sa pojom email marketing, a zapravo je email marketing širi pojam i obuhvaća transakcijske mailove, promotivne, triggered mailove, crm mailovi, newslttere itd.
Newsletteri se zasnivaju na kreiranju pravog i relevantnog sadržaja kako bi se pretplatniku pružila dodatna vrijednost i na tome se počinju temelji na kojima se gradi odnos sa potrošačem kako bi se steklo povjerenje i kasnije potaklnula kupnja. Za razliku recimo od promotivnog, nl obično imaju veći open rate i klikanost od recimo promotivnih, oni su dugoročno usmjereni, dok su promotivni kratkoročno. Promotivni na akviziciju usmjereni, NL na retention tj. Zadržavanje
Prema raznim istraživanjima, među njima Econsultancy navodi kako je email jedan od marketinških kanala koji postiže najveći ROI.
Povećava prihode - Email pomaže maksimiziranju doživotne vrijednosti kupca, komuniciranjem prave poruke u pravo vrijeme povećava prodaju, dovodi do novih potrošača, povećava prihod kroz cross-selling i up-selling. Povećava offline prodaju, pospješuje ponovnu kupnju.
Niži troškovi – jeftiniji od tradicionalnog direktnog marketinga, relativno brzo se produciraju
Više od 60% potrošača preferira dobivati promotivne poruke putem emaila što ga čini najpopularnijim kanalom, najopularnija aktivnost na smartphonovima.
Gotovo svatko danas koristi smartphone, sva istraživanja i statistike ukazuju na povećano korištenje smartphoneova, a time i čitanja i korištenja emaila putem mobilea. Oko 8% korištenja mobitela otpada na email, većina korisnika koristi isti email na mobileu i desktopu. 91% čekira email putem mobilea, 49% ljudi čita email čim se probudi, 54% prije spavanja itd. Vrijednost mobile klika duplo veća od desktop klika
Osnovni i primarni način, ako postoji blog ugraditi formu sa snažnim call to actionom, možda neki popup i forma koja se automatski skrola itd.
Prilikom traženja podataka za kontaktiranje ukoliko igrač osvoji nagradu ubaciti kvačicu da se pretplati na newsletter
Ebbokovi, whitepaper
Objasniti kako je potrebno dopuštenje za prijavu, ne smije se prodavati baza i postaviti od početka očekivanja prema pretplatniku što može očekivati prijavom na newsletter
Spam – nema kupovanja pa slanja odjednm, recimo može se slati jedan na jedan drugačija poruka.
Omnivore je mailchimpov alat za predviđaje soama i 91% onih koji dobiju upozorenje zatvori im se akaunt.
Bitno je pružiti jednostavnu odjavu sa liste ljudima jer je to dobro za sve – korisnik više neće dobivati nešto štone želi, a mi ćemo imati čistu listu
Petra
Dobar alat za email marketing stavlja veliki naglasak na sigurnost i čistoću cijelog sustava na kojem se zasniva email kao usluga – veliki naglasak na čistoću servera, ipeva i domena s kojih se šalje emailovi.
Uz dobar alat potrebno je čistiti bazu – ako puno usera otvara naš email, manji je naš spam rating, isto tako se gleda reputacija domene.
Uz segmentiranje baze i prilagodbom relevantnog sadržaja može se poslati relevantnija poruka i time ostvariti bolji rezultata. Recimo slati samo onima koji su otvorili zadnjih nekoliko mailova ili onima koji nisu otvorili poruku kako bi ih probudili i ponovno aktivirali.
Ako ima puno prijava za spam itd, gmail te sam gura u spam tako da je važno kreirati relevantan i zanimljiv sadržaj
Sadržaj – prilagoditi cilju recimo informativni, edukativni i prodajni
Dizajn – prilagoditi korisnicima, konzistentan sa markom, kombinacija vizuala i teksta, paziti na učitavanje slika, logo ne preveliki – header je skoro pa nevažan, dobar template – modularan, lako se mijenja, html ili text, footer mora imati obavezno podatke za odjavu, kontakt podaci pošiljatelja itd.
Kvalitetnija baza ostvaruje bolji open rate, klikanost i krajnji rezultat
Vrijeme – koje doba dana je najbolje i dan u tjednu, pravovremenost recimo za triggered mailove
From name – testirati, ime marke, prominentne osobe iz poduzeća ili netko poznat, nikako ne samo email adresa s koje se šalje, na ženska imena se bolje reagira al treba testirati
Često zanemaren element prilikom slaganja newslettera. Preheader je tekst koji je u vizualu žuto označen, može znatno utjecati na open rate. Ekipa iz mailchimpa je sasvim slučajno došla do ovog saznanja testiranjem na segmentu neaktivnih korisnika content a/b testom je eksperimentalna grupa ostvarila nekih 3 puta veći open rate i na kraju se ispostavilo da je riječ o preheader tekstu. Taj eksperiment su nazvali hillstrom eksperiment prem osobi koja je provela eksperimentiranje.
Obrati pažnju na P.S. I cta na dnu
petra
Za brigu o pretplatnicima i općenito email marketing aktivnosti potrebn je imati dobar alat. Mailchimp je jedan od najboljih na tržištu zato smo se mi u Degordianu i specijalizirali i certificirali za ovaj alat postavši Mailchimp certificirani partner.