Why are we all here, really? And what could it possibly have to do with gambling, intimidating medical procedures, and the segway? Let’s discuss the ways in which we can empower each other, across disciplines, to have a greater impact, together.

1. B R I D G I N G
T H E G A P
D E V O P S & D E S I G N
https://www.flickr.com/photos/markcph/4937892726/
By Sara Cowles
@saracowles

2. – T H E O D O R E R O O S E V E LT
“Far and away the best prize that life offers is the
chance to work hard at work worth doing.”

4. O P T I O N 1 :
J U S T B U I L D I T
We know what we’re doing
"Einstein 1921 by F Schmutzer - restoration" by Ferdinand Schmutzer - http://www.bhm.ch/de/news_04a.cfm?bid=4&jahr=2006 [dead link], archived copy (image).
https://commons.wikimedia.org/wiki/File:Einstein_1921_by_F_Schmutzer_-_restoration.jpg#/media/File:Einstein_1921_by_F_Schmutzer_-_restoration.jpg

5. B U I L D A N M V P
O P T I O N 2 :
"Five ivory dice" by Liam Quin - http://barefootliam-stock.deviantart.com/art/five-ivory-dice-97476774. Licensed under CC BY 3.0 via Wikimedia Commons -
https://commons.wikimedia.org/wiki/File:Five_ivory_dice.jpg#/media/File:Five_ivory_dice.jpg

6. T E S T O U R A S S U M P T I O N S
O P T I O N 3 :
Us Our customer

7. “Our customers need a UI
to design blueprints”
Us Our customer
“LOL, that’s the easy part. We need
a UI for simple, flexible deploys”

8. http://nameberry.com/blog/tag/violent-baby-names

9. Customer reaction to
a hotdog, wrapped in
bacon, topped with
macaroni & cheese,
and sprinkled with
popcorn

10. Customers are notoriously bad at predicting what they
will want really good at telling us what they don’t want
when they experience it.

11. – D O U G L A S H U B B A R D
“If you have a lot of uncertainty now, you don’t
need much data to reduce uncertainty
significantly.”

12. C R E AT E A F E E D B A C K L O O P
Build —> Measure —> Learn

13. ¯_(ツ)_/¯

15. HiPPO

16. HiPPO

18. https://www.flickr.com/photos/35179993@N03/14046136518/

19. Let me tell you
how it’s done

20. Image by Claire Murray

21. By Ananian (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

22. "Ct-scan" by NithinRao - Own work. Licensed under Public Domain via Wikimedia Commons -
https://commons.wikimedia.org/wiki/File:Ct-scan.jpg#/media/File:Ct-scan.jpg,
https://www.ted.com/talks/david_kelley_how_to_build_your_creative_confidence?language=en#t-323469

23. http://www.slate.com/blogs/the_eye/2013/10/18/creative_confidence_a_new_book_from_ideo_s_tom_and_david_kelley.html,
http://www3.gehealthcare.com/en/Products/Categories/Accessories_and_Supplies/Adventure_Series_for_CT/Pirate_Island

24. T H E C L O S E S T T H I N G T O A S I LV E R B U L L E T
em·pa·thy
/ˈempəTHē/
noun
the ability to understand and share the feelings of another.
Thank you!
-Sara Cowles, @saracowles
Director of UX, Dell Cloud Manager
https://www.flickr.com/photos/june29/5645541784/, https://commons.wikimedia.org/wiki/File:Facebook_(5319003750).jpg, "Toothbrush 20050716 004" by Jonas Bergsten - Photo taken by Jonas Bergsten using a Canon PowerShot G3..
Licensed under Public Domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Toothbrush_20050716_004.jpg#/media/File:Toothbrush_20050716_004.jpg
"Hybrid-bicycle-1" by The original uploader was Icd at English Wikipedia - Transferred from en.wikipedia to Commons by Sreejithk2000 using CommonsHelper.. Licensed under CC BY-SA 3.0 via Wikimedia Commons - https://
commons.wikimedia.org/wiki/File:Hybrid-bicycle-1.jpg#/media/File:Hybrid-bicycle-1.jpg, ”Lexus GS430 Black Sapphire Pearl" by 2006_GS_430_Black_Sapphire_Pearl.jpg: marshmalloderivative work: Altair78 (talk) -
2006_GS_430_Black_Sapphire_Pearl.jpg. Licensed under CC BY-SA 3.0 via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Lexus_GS430_Black_Sapphire_Pearl.jpg#/media/File:Lexus_GS430_Black_Sapphire_Pearl.jpg