The document discusses the integration of DevOps and design, emphasizing the importance of customer feedback in the development process. It highlights three options: building a product, creating a minimum viable product (MVP), and establishing a feedback loop to improve offerings. The author, Sara Cowles, concludes with the notion that empathy is crucial in understanding customer needs.

1. B R I D G I N G
T H E G A P
D E V O P S & D E S I G N
https://www.flickr.com/photos/markcph/4937892726/
By Sara Cowles
@saracowles

2. – T H E O D O R E R O O S E V E LT
“Far and away the best prize that life offers is the
chance to work hard at work worth doing.”

4. O P T I O N 1 :
J U S T B U I L D I T
We know what we’re doing
"Einstein 1921 by F Schmutzer - restoration" by Ferdinand Schmutzer - http://www.bhm.ch/de/news_04a.cfm?bid=4&jahr=2006 [dead link], archived copy (image).
https://commons.wikimedia.org/wiki/File:Einstein_1921_by_F_Schmutzer_-_restoration.jpg#/media/File:Einstein_1921_by_F_Schmutzer_-_restoration.jpg

5. B U I L D A N M V P
O P T I O N 2 :
"Five ivory dice" by Liam Quin - http://barefootliam-stock.deviantart.com/art/five-ivory-dice-97476774. Licensed under CC BY 3.0 via Wikimedia Commons -
https://commons.wikimedia.org/wiki/File:Five_ivory_dice.jpg#/media/File:Five_ivory_dice.jpg

6. T E S T O U R A S S U M P T I O N S
O P T I O N 3 :
Us Our customer

7. “Our customers need a UI
to design blueprints”
Us Our customer
“LOL, that’s the easy part. We need
a UI for simple, flexible deploys”

8. http://nameberry.com/blog/tag/violent-baby-names

9. Customer reaction to
a hotdog, wrapped in
bacon, topped with
macaroni & cheese,
and sprinkled with
popcorn

10. Customers are notoriously bad at predicting what they
will want really good at telling us what they don’t want
when they experience it.

11. – D O U G L A S H U B B A R D
“If you have a lot of uncertainty now, you don’t
need much data to reduce uncertainty
significantly.”

12. C R E AT E A F E E D B A C K L O O P
Build —> Measure —> Learn

13. ¯_(ツ)_/¯

15. HiPPO

16. HiPPO

18. https://www.flickr.com/photos/35179993@N03/14046136518/

19. Let me tell you
how it’s done

20. Image by Claire Murray

21. By Ananian (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

22. "Ct-scan" by NithinRao - Own work. Licensed under Public Domain via Wikimedia Commons -
https://commons.wikimedia.org/wiki/File:Ct-scan.jpg#/media/File:Ct-scan.jpg,
https://www.ted.com/talks/david_kelley_how_to_build_your_creative_confidence?language=en#t-323469

23. http://www.slate.com/blogs/the_eye/2013/10/18/creative_confidence_a_new_book_from_ideo_s_tom_and_david_kelley.html,
http://www3.gehealthcare.com/en/Products/Categories/Accessories_and_Supplies/Adventure_Series_for_CT/Pirate_Island

24. T H E C L O S E S T T H I N G T O A S I LV E R B U L L E T
em·pa·thy
/ˈempəTHē/
noun
the ability to understand and share the feelings of another.
Thank you!
-Sara Cowles, @saracowles
Director of UX, Dell Cloud Manager
https://www.flickr.com/photos/june29/5645541784/, https://commons.wikimedia.org/wiki/File:Facebook_(5319003750).jpg, "Toothbrush 20050716 004" by Jonas Bergsten - Photo taken by Jonas Bergsten using a Canon PowerShot G3..
Licensed under Public Domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Toothbrush_20050716_004.jpg#/media/File:Toothbrush_20050716_004.jpg
"Hybrid-bicycle-1" by The original uploader was Icd at English Wikipedia - Transferred from en.wikipedia to Commons by Sreejithk2000 using CommonsHelper.. Licensed under CC BY-SA 3.0 via Wikimedia Commons - https://
commons.wikimedia.org/wiki/File:Hybrid-bicycle-1.jpg#/media/File:Hybrid-bicycle-1.jpg, ”Lexus GS430 Black Sapphire Pearl" by 2006_GS_430_Black_Sapphire_Pearl.jpg: marshmalloderivative work: Altair78 (talk) -
2006_GS_430_Black_Sapphire_Pearl.jpg. Licensed under CC BY-SA 3.0 via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Lexus_GS430_Black_Sapphire_Pearl.jpg#/media/File:Lexus_GS430_Black_Sapphire_Pearl.jpg