We all want to do work that has value.  As Teddy Roosevelt put it, "to work hard at work worth doing." So how do we increase the odds that we’re doing that?

1. D E V O P S I S
N O T E N O U G H
WA N T T O H A V E A N I M PA C T ?
https://www.flickr.com/photos/markcph/4937892726/
By Sara Cowles

2. – T H E O D O R E R O O S E V E LT
“Far and away the best prize that life offers is the
chance to work hard at work worth doing.”

4. O P T I O N 1 :
J U S T B U I L D I T
We know what we’re doing
"Einstein 1921 by F Schmutzer - restoration" by Ferdinand Schmutzer - http://www.bhm.ch/de/news_04a.cfm?bid=4&jahr=2006 [dead link], archived copy (image).
https://commons.wikimedia.org/wiki/File:Einstein_1921_by_F_Schmutzer_-_restoration.jpg#/media/File:Einstein_1921_by_F_Schmutzer_-_restoration.jpg

5. B U I L D A N M V P
O P T I O N 2 :
"Five ivory dice" by Liam Quin - http://barefootliam-stock.deviantart.com/art/five-ivory-dice-97476774. Licensed under CC BY 3.0 via Wikimedia Commons -
https://commons.wikimedia.org/wiki/File:Five_ivory_dice.jpg#/media/File:Five_ivory_dice.jpg

6. T E S T O U R A S S U M P T I O N S
O P T I O N 3 :
Us Our customer

7. “Our customers need a UI
to design blueprints”
Us Our customer
“LOL, that’s the easy part. We need
a UI for simple, flexible deploys”

8. C R E AT E A F E E D B A C K L O O P
Build —> Measure —> Learn

9. ¯_(ツ)_/¯

11. HiPPO

12. HiPPO

14. https://www.flickr.com/photos/35179993@N03/14046136518/

15. Let me tell you
how it’s done

16. Image by Claire Murray

17. By Ananian (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

18. "Ct-scan" by NithinRao - Own work. Licensed under Public Domain via Wikimedia Commons -
https://commons.wikimedia.org/wiki/File:Ct-scan.jpg#/media/File:Ct-scan.jpg

19. http://www.slate.com/blogs/the_eye/2013/10/18/creative_confidence_a_new_book_from_ideo_s_tom_and_david_kelley.html,
http://www3.gehealthcare.com/en/Products/Categories/Accessories_and_Supplies/Adventure_Series_for_CT/Pirate_Island

20. T H E C L O S E S T T H I N G T O A S I LV E R B U L L E T
em·pa·thy
/ˈempəTHē/
noun
the ability to understand and share the feelings of another.
Thank you!
-Sara Cowles, @saracowles
https://www.flickr.com/photos/june29/5645541784/, https://commons.wikimedia.org/wiki/File:Facebook_(5319003750).jpg, "Toothbrush 20050716 004" by Jonas Bergsten - Photo taken by Jonas Bergsten using a Canon PowerShot G3..
Licensed under Public Domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Toothbrush_20050716_004.jpg#/media/File:Toothbrush_20050716_004.jpg
"Hybrid-bicycle-1" by The original uploader was Icd at English Wikipedia - Transferred from en.wikipedia to Commons by Sreejithk2000 using CommonsHelper.. Licensed under CC BY-SA 3.0 via Wikimedia Commons - https://
commons.wikimedia.org/wiki/File:Hybrid-bicycle-1.jpg#/media/File:Hybrid-bicycle-1.jpg, ”Lexus GS430 Black Sapphire Pearl" by 2006_GS_430_Black_Sapphire_Pearl.jpg: marshmalloderivative work: Altair78 (talk) -
2006_GS_430_Black_Sapphire_Pearl.jpg. Licensed under CC BY-SA 3.0 via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Lexus_GS430_Black_Sapphire_Pearl.jpg#/media/File:Lexus_GS430_Black_Sapphire_Pearl.jpg