1. marketing
Definition Save to FavoritesShow Examples
The management process through which goods and services move from concept to
the customer. It includes the coordination of four elements called the 4 P's
of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
For example, new Apple products are developed to include improved applications
and systems, are set at different prices depending on how much capability the
customer desires, and are sold in places where other Apple products are sold. In
order to promote the device, the company featured its debut at tech events and
is highlyadvertised on the web and on television.
Marketing is based on thinking about the business in terms of customer needs and
their satisfaction. Marketing differs from selling because (in the words of Harvard
Business School's retired professor of marketing Theodore C. Levitt)
"Selling concerns itself with the tricks and techniques of getting people
to exchange their cash for your product. It is not concerned with the values that the
exchange is all about. And it does not, as marketing invariable does, view the
entire business process as consisting of a tightly integrated effort to
discover, create, arouse and satisfy customer needs." In other words, marketing
has less to do with getting customers to payfor your product as it
does developing a demand for that product and fulfilling the customer's needs.
Read
more: http://www.businessdictionary.com/definition/marketing.html#ixzz2IdHzFX
K8
Question: What is Marketing?
Answer: Marketing is an activity. Marketing activities and strategies result in
making products available that satisfy customers while making profits for the
companies that offer those products.

2. What is marketing?
There are many different definitions of marketing. Consider some of the following
alternative definitions:
“The all-embracing function that links the business with customer needs and
wants in order to get the right product to the right place at the right time”
“The achievement of corporate goals through meeting and exceeding customer
needs better than the competition”
“The management process that identifies, anticipates and supplies customer
requirements efficiently and profitably”
“Marketing may be defined as a set of human activities directed at facilitating
and consummating exchanges”
Which definition is right? In short, they all are. They all try to embody the essence
of marketing:
• Marketing is about meeting the needs and wants of customers;
• Marketing is a business-wide function – it is not something that operates alone
from other business activities;
• Marketing is about understanding customers and finding ways to provide
products or services which customers demand
To help put things into context, you may find it helpful to often refer to the
following diagram which summarises the key elements of marketing and their
relationships:

3. International marketing
From Wikipedia, the free encyclopedia
International marketing (IM) or global marketing refers to marketing carried
out by companies overseas or across national borderlines. This strategy uses an
extension of the techniques used in the home country of a firm.[1] It refers to the
firm-level marketing practices across the border including market identification
and targeting, entry mode selection, marketing mix, and strategic decisions to
compete in international markets.[2] According to the American Marketing
Association (AMA) "international marketing is the multinational process of
planning and executing the conception, pricing, promotion and distribution of
ideas, goods, and services to create exchanges that satisfy individual and
organizational objectives."[3] In contrast to the definition of marketing only the
word multinational has been added.[3] In simple words international marketing is
the application of marketing principles to across national boundaries. However,
there is a crossover between what is commonly expressed as international
marketing and global marketing, which is a similar term.
The intersection is the result of the process of internationalization. Many American
and European authors see international marketing as a simple extension of

4. exporting, whereby the marketing mix 4P's is simply adapted in some way to take
into account differences in consumers and segments. It then follows that global
marketing takes a more standardised approach to world markets and focuses upon
sameness, in other words the similarities in consumers and segments.
Domestic Marketing
The marketing strategies that are employed to attract and influence customers
within the political boundaries of a country are known as Domestic marketing.
When a company caters only to local markets, even though it may be competing
against foreign companies operating within the country, it is said to be involved in
domestic marketing. The focus of companies is on the local customer and market
only and no thought is given to overseas markets. All the product and services are
produced keeping in mind local customers only.
International Marketing
When there are no boundaries for a company and it targets customers overseas or
in another country, it is said to be engaged in international marketing. If we go by
the definition of marketing given above, the process becomes multinational in this
case. As such, and in a simplified way, it is nothing but application of marketing
principles across countries. Here it is interesting to note that the techniques used in
international marketing are primarily those of the home country or the country
which has the headquarters of the company. In America and Europe, many experts
believe international marketing to be similar to exporting. According to another
definition, international marketing refers to business activities that direct the flow
of goods and services of a company to consumers in more than one country for
profit purposes only.
Difference between domestic marketing and international marketing
As explained earlier, both domestic as well as international marketing refer to the
same marketing principles. However, there are glaring dissimilarities between the
two.
Scope – The scope of domestic marketing is limited and will eventually dry up. On
the other end, international marketing has endless opportunities and scope.
Benefits – As is obvious, the benefits in domestic marketing are less than in
international marketing. Furthermore, there is an added incentive of foreign
currency that is important from the point of view of the home country as well.
Sharing of technology – Domestic marketing is limited in the use of technology
whereas international marketing allows use and sharing of latest technologies.
Political relations – Domestic marketing has nothing to do with political relations
whereas international marketing leads to improvement in political relations
between countries and also increased level of cooperation as a result.

5. Barriers – In domestic marketing there are no barriers but in international
marketing there are many barriers such as cross cultural differences, language,
currency, traditions and customs.
Read more: http://www.differencebetween.com/difference-between-domestic-
marketing-and-international-marketing/#ixzz2IdHEfWlz
product
Definitions (3) Save to FavoritesShow Examples
1. A good, idea, method, information, object or service created as a result of
a process and serves a need or satisfies a want. It has
a combination of tangible and intangible attributes (benefits, features, functions, us
es) that a seller offers a buyer for purchase. For example a seller of a toothbrush
not only offers the physicalproduct but also the idea that the consumer will be
improving the health of their teeth.
2. Law: A commercially distributed good that is (1) tangible personal property,
(2) output or result of a fabrication, manufacturing, or production process, and (3)
passes through a distribution channel before being consumed or used.
3. Marketing: A good or service that most closely meets the requirements of a
particular market and yields enough profit to justify its continued existence. As
long as cars are manufactured, companies such as Michelin
that produce tires fill the market need and continue to be profitable.
Read
more: http://www.businessdictionary.com/definition/product.html#ixzz2IdJK1pD
W

6. breakeven formula
Definition Save to Favorites
A formula used to determine the breakeven point for: (1) Sales
volume (number of units): fixed costs / contribution per unit.
(2) Sales revenue (dollar amount) fixed costs x price per unit ÷ contribution per
unit.
Read more: http://www.businessdictionary.com/definition/breakeven-
formula.html#ixzz2IdIMCdRS
distribution channel
Definition Save to FavoritesShow Examples
The path through which goods and services travel from the vendor to
the consumer or payments for those products travel from the consumer to the
vendor. A distribution channel can be as short as a direct transaction from the
vendor to the consumer, or may include several
interconnected intermediaries along the way such aswholesalers,
distributers, agents and retailers. Each intermediary receives the item at
one pricing point and movies it to the next higher pricing point until it reaches
the final buyer. Coffee does not reach the consumer before first going through a
channel involving the farmer, exporter, importer, distributor and the retailer. Also
called the channel of distribution.
Read more: http://www.businessdictionary.com/definition/distribution-
channel.html#ixzz2IdIr6Q7r