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Define Your Audience
Think of the diversity of your audience who will be
affected by your design
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas
Know Your Audience
● Try to reach a broad audience
● Know who you’re designing for
● Be aware of their backgrounds
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas
Think Big!
● Don’t limit the audience you are reaching!
● Keep an open mind
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas
Needs of Audience
● Identify your audience
● What’s relevant to them?
● What draws them in?
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas
Ask Smart Questions
● Ask questions to identify your audience
● Broaden your horizons
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas
Consider Your Competitors
Who are the different companies that you are competing
with?
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas
Brainstorm
Visualize your audience
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas
Who’s Involved?
Visualize
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas
Connect With Your Audience
Who is the audience most relevant to your design
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Building Connections
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas
Connections
Keep in mind your fans
Who are the skeptics
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas
Expand Your Design
Visit abroad to get new ideas and visions for your design
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Map Out Design
Who’s involved?
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas
Save It and Always Refer Back
Remembering these steps will help you in the future!
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas
Thank You!
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Work cited
-Design Kit, www.designkit.org/methods/11. “Integrate Feedback and Iterate.”
-Design Kit, www.designkit.org/case-studies/4#spotlight.
-Newberry, Christina. “How to Define Your Target Market: A Guide to Audience
Research.” Hootsuite Social Media Management, 23 Jan. 2020,
blog.hootsuite.com/target-market/.
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas

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Defining your audience 2

  • 1. Define Your Audience Think of the diversity of your audience who will be affected by your design Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
  • 2. Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas Visual by Phaedra Thomas
  • 3. Know Your Audience ● Try to reach a broad audience ● Know who you’re designing for ● Be aware of their backgrounds Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas Visual by Phaedra Thomas
  • 4. Think Big! ● Don’t limit the audience you are reaching! ● Keep an open mind Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas Visual by Phaedra Thomas
  • 5. Needs of Audience ● Identify your audience ● What’s relevant to them? ● What draws them in? Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas Visual by Phaedra Thomas
  • 6. Ask Smart Questions ● Ask questions to identify your audience ● Broaden your horizons Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas Visual by Phaedra Thomas
  • 7. Consider Your Competitors Who are the different companies that you are competing with? Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas Visual by Phaedra Thomas
  • 8. Brainstorm Visualize your audience Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas Visual by Phaedra Thomas
  • 9. Who’s Involved? Visualize Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas Visual by Phaedra Thomas
  • 10. Connect With Your Audience Who is the audience most relevant to your design Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
  • 11. Building Connections Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas Visual by Phaedra Thomas
  • 12. Connections Keep in mind your fans Who are the skeptics Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas Visual by Phaedra Thomas
  • 13. Expand Your Design Visit abroad to get new ideas and visions for your design Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
  • 14. Map Out Design Who’s involved? Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas Visual by Phaedra Thomas
  • 15. Save It and Always Refer Back Remembering these steps will help you in the future! Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas Visual by Phaedra Thomas
  • 16. Thank You! Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
  • 17. Work cited -Design Kit, www.designkit.org/methods/11. “Integrate Feedback and Iterate.” -Design Kit, www.designkit.org/case-studies/4#spotlight. -Newberry, Christina. “How to Define Your Target Market: A Guide to Audience Research.” Hootsuite Social Media Management, 23 Jan. 2020, blog.hootsuite.com/target-market/. Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas