Defining You Audience

1. Define Your Audience
Think of the diversity of your audience who will be
affected by your design
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas

2. Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas

3. Know Your Audience
● Try to reach a broad audience
● Know who you’re designing for
● Be aware of their backgrounds
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas

4. Think Big!
● Don’t limit the audience you are reaching!
● Keep an open mind
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas

5. Needs of Audience
● Identify your audience
● What’s relevant to them?
● What draws them in?
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas

6. Ask Smart Questions
● Ask questions to identify your audience
● Broaden your horizons
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas

7. Consider Your Competitors
Who are the different companies that you are competing
with?
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas

8. Brainstorm
Visualize your audience
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas

9. Who’s Involved?
Visualize
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas

10. Connect With Your Audience
Who is the audience most relevant to your design
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas

11. Building Connections
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas

12. Connections
Keep in mind your fans
Who are the skeptics
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas

13. Expand Your Design
Visit abroad to get new ideas and visions for your design
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas

14. Map Out Design
Who’s involved?
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas

15. Save It and Always Refer Back
Remembering these steps will help you in the future!
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas
Visual by Phaedra Thomas

16. Work cited
Design Kit, www.designkit.org/methods/11.
“Integrate Feedback and Iterate.” Design Kit, www.designkit.org/case-studies/4#spotlight.
Newberry, Christina. “How to Define Your Target Market: A Guide to Audience Research.” Hootsuite Social Media Management,
23 Jan. 2020, blog.hootsuite.com/target-market/.
Design For Smartphones and iPads | Emily Zotto, Djuna Slort, Phaedra Thomas