The document describes the process of creating a name and logotype for a product. Words from different languages related to efficiency and control were combined to generate potential names. The name "Kaosu" was selected based on combining the Japanese word for efficiency and Hawaiian word for control. Different font styles were then considered for the logotype, with a gothic font selected as it did not compete with the logo and was visually interesting.

1. Words Selected
Italian: Efficienza
Efficiency > French: Efficacité
Japanese: 効率 Kōritsu
Hawaiian: Kaohi
Control > Turkish: Kontrol
Dutch: Controle
FA102C
Naming, Logo, Logotype
Emily Zotto

2. Created Words
Japanese word for efficiency: 効率 Kōritsu
+
Hawaiian word for control: Kaohi
Kaosu
FA102C
Naming, Logo, Logotype
Emily Zotto
>

3. Created Words
Dutch word for control: Controle
+
Italian word for efficiency: Efficienza
FA102C
Naming, Logo, Logotype
Emily Zotto
Conza
>

4. Selected Word
FA102C
Naming, Logo, Logotype
Emily Zotto
Kaosu
Control and efficiency were used to create word. Words associated with
product used for naming.

5. Efficienza
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Naming, Logo, Logotype
Emily Zotto

6. Efficacité
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Naming, Logo, Logotype
Emily Zotto

7. Controle
FA102C
Naming, Logo, Logotype
Emily Zotto

8. Kōritsu
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Naming, Logo, Logotype
Emily Zotto

9. Kontrol
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Naming, Logo, Logotype
Emily Zotto

10. Kaohi
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Naming, Logo, Logotype
Emily Zotto

11. Selected Logotype
Gothic Font
Does not compete with logo and is visually
interesting
FA102C
Naming, Logo, Logotype
Emily Zotto

12. Logotype
Arial Font
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Naming, Logo, Logotype
Emily Zotto

13. Logotype
Calibri Font
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Naming, Logo, Logotype
Emily Zotto

14. Logotype
Microsoft JhengHi Font
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Naming, Logo, Logotype
Emily Zotto

15. Logotype
Verdana Font
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Naming, Logo, Logotype
Emily Zotto

16. Storyboard
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Naming, Logo, Logotype
Emily Zotto