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Behavior Design and Research Proposal
Food waste
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto
Research, Branding, Motion Graphic
Emily Zotto
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto
Nudge Tip:
● Emphasize gains to encourage a
behavior
Research, Branding, Motion Graphic
Emily Zotto
Reduce food waste
Research, Branding, Motion Graphic
Emily Zotto
Use of larger plates
leads to food waste
Research, Branding, Motion Graphic
Emily Zotto
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto
Solution
● Signage to use smaller plates
Research, Branding, Motion Graphic
Emily Zotto
Desired Outcome
● Bring attention to smaller plates with
sign
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto

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Reduce Food Waste