This document discusses design principles for smartphones and iPads. It emphasizes embracing ambiguity and iterating designs. It provides examples of how ambiguity can make language more efficient and how iterating allows designers to refine, improve, and unlock creativity in their work. The document also profiles the MoneyThink Mobile app, which was designed to teach financial literacy to high school students and low-income families in an engaging, social media-inspired way.

1. FA102d, Design
for Smartphones
and iPads
Design for Smartphones and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
https://www.designkit.org/case-studies/3

2. Mindsets:
Embrace Ambiguity
Iterate Iterate Iterate
Case Studies:
Moneythink Mobile
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner

3. Ambiguity
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
Am•big•u•ous
Adjective, capable of being understood
in two or more possible senses or ways
- Merriam-Webster
Graphic by Victoria Chong

4. The Importance of Ambiguity
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
Graphic by Victoria Chong

5. Ambiguity… Ambiguity?
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
“In a new theory, they claim that ambiguity
actually makes language more efficient…”
http://news.mit.edu/2012/ambiguity-in-language-0119
Graphic by Victoria Chong

6. Iterate Iterate Iterate
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
It•er•rate: Perform or utter repeatedly
Graphic by Jayda Davis

7. Pros of an Iterative Approach
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
● Iterating allows us to refine and improve our work
● Put ourselves in a place where we’ll have more ideas
● Unlocks creativity

8. Why Iterate?
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
We often don’t get things right
the first time, so iteration allows
us to explore, adopt, and embrace
our ideas
Graphic by Jayda Davis

9. Purpose of Iteration
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
“Iteration allows us to simplify our
algorithm by stating that we will
repeat certain steps until told otherwise.”
https://www.bbc.co.uk/bitesize/guides/z3khpv4/revision/1 Graphic by Jayda Davis

10. MoneyThink Mobile
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
https://www.ideo.org/project/moneythink-mobile
Graphic by Victoria Chong

11. Demographic
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
● High schools students
● Low-income families
● Those with irregular income
In pursuit of FINANCIAL LITERACY
Graphic by Victoria Chong

12. Inspiration
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
“We wanted to capture the fun and the currency of being a
young person, socializing with friends.”
- Project Leader, Jon Won
Graphic by Amanda Geffner

13. Ideation
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
Considered to be like
Instagram, but for “money"
$
Graphic by Amanda Geffner

14. Implementation
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
● App enabled the experience to be
interactive, personal, and fun
● Made designs engaging for the youth

15. The Main Purpose
Design for Smartphone and iPads | Victoria Chong, Jayda Davis, Amanda Geffner
MoneyThink helps students learn financial responsibility
in an innovative way