Nudge to reduce food waste

1. Behavior Design and Research Proposal
Food waste
Research, Branding, Motion Graphic Emily Zotto

2. Research, Branding, Motion Graphic Emily Zotto
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3. Research, Branding, Motion Graphic Emily Zotto
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4. Research, Branding, Motion Graphic Emily Zotto
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5. Nudge Tip:
● Emphasize gains to encourage a
behavior
Research, Branding, Motion Graphic Emily Zotto

6. Research, Branding, Motion Graphic Emily Zotto
Solution:
● Signage to use smaller plates

7. Research, Branding, Motion Graphic Emily Zotto
Photo by: Emily Zotto