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Behavior Design and Research Proposal
● Nudge to prevent food waste
● Larger plates increase the amount of food wasted
Research, Branding, Motion Graphic
Emily Zotto
Behavior Design and Research Proposal
● Situation at hand
● Smaller plates are not given as an option for the user and
food is wasted as a result
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto
Behavior Design and Research Proposal
● Food being thrown away
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto
Behavior Design and Research Proposal
● Use of larger plates leads to food waste
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto
Behavior Design and Research Proposal
● Artefact Group Behavior Change Cards
● Emphasize gains to encourage a behavior
Research, Branding, Motion Graphic
Emily Zotto
Behavior Design and Research Proposal
● Solution
● Signage to use smaller plates
Research, Branding, Motion Graphic
Emily Zotto
Behavior Design and Research Proposal
● Photomontage
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto

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Reduce food waste presentation

  • 1. Behavior Design and Research Proposal ● Nudge to prevent food waste ● Larger plates increase the amount of food wasted Research, Branding, Motion Graphic Emily Zotto
  • 2. Behavior Design and Research Proposal ● Situation at hand ● Smaller plates are not given as an option for the user and food is wasted as a result Research, Branding, Motion Graphic Emily Zotto Photo by: Emily Zotto
  • 3. Behavior Design and Research Proposal ● Food being thrown away Research, Branding, Motion Graphic Emily Zotto Photo by: Emily Zotto
  • 4. Behavior Design and Research Proposal ● Use of larger plates leads to food waste Research, Branding, Motion Graphic Emily Zotto Photo by: Emily Zotto
  • 5. Behavior Design and Research Proposal ● Artefact Group Behavior Change Cards ● Emphasize gains to encourage a behavior Research, Branding, Motion Graphic Emily Zotto
  • 6. Behavior Design and Research Proposal ● Solution ● Signage to use smaller plates Research, Branding, Motion Graphic Emily Zotto
  • 7. Behavior Design and Research Proposal ● Photomontage Research, Branding, Motion Graphic Emily Zotto Photo by: Emily Zotto