Define VRIO in business strategy? Define VRIO in business strategy? Solution VRIO stands for value, rare, imitability, and organisation. It is a supporting structure that suggest the capability is likely to provide competetive advantage only if it viable .rare .and difficult to follow and supported by the organisation VRIO is a business analysis framework which forms part of larger strategic scheme.and their will be a cost disadvantage to a organisation which is trying to develop or acquire the resources.