http://mindpersuasion.com/ Most people assume language is merely a means to convey information. This may be true, but there is also something much, much deeper going on .Learn More: http://mindpersuasion.com/products/

2. What's the purpose of language?

3. Most people assume it's just to convey
information.

4. Like handing somebody the sports
page, or giving directions to a lost
stranger.

5. However, many psychologists believe
that the purpose of language is really
persuasion.

6. We've got some idea in our heads, and
we need to get that idea out of our
heads, and into the heads of others.

7. We use language as a tool to do that.

8. To the extent we can describe our
ideas accurately and specifically
enough, in a way that other people
can understand, we can move those
ideas out of our brains and into the
brains of others.

9. But in reality, that's only half the
battle.

10. What we REALLY want is for the other
person to DO something.

11. Even if it's something as simple as
laughing at our corny jokes.

12. We're really after BEHAVIOR, and our
language is a tool to get that.

13. You call your buddy and you want to
convince him to come over and play
video games.

14. You walk up to that guy or girl and you
want him or her to take an interest in
you.

15. You talk to your boss and you want
him to give you more money.

16. You talk to your spouse and you want
him to do the dishes, or change the
channel.

17. Whenever we do this, we are
combining the STRUCTURE of our
language, with the idea itself, or the
content.

18. Now, if you've got some really good
content (the idea you are trying to
convey) you don't need to worry about
structure (how you actually say it).

19. If your neighborhood bar is selling
beers for only five cents until midnight,
you don't need to do any persuading.

20. You text your buddies, saying "Beer's
only $.05 till midnight at X bar," and
that's all you need.

21. This is when the message sells itself.

22. Other times, it's not so easy.

23. Just think if you could text your boss, "I
need more money," and that'd be
that!

24. Whenever the idea, or the behavior
you're after isn't going to happen just
because of your idea, then you need to
do some persuading.

25. But here's the good news.

26. With even a normal, every day idea
("lets play video games," "I'd like your
phone number," "I'd like a raise,") put
inside of some powerful STRUCTURE,
it can become the most compelling
idea there is.

27. Meaning whomever you deliver it to
will eagerly do whatever you want.

28. Now, this DOES take practice, but once
you build up this skill, you'll have some
ultra ninja verbal technology most
people don't even know exist.

29. mindpersuasion.com