This document summarizes research on the decline of the radio station Vividh Bharti in India. It conducted surveys of 30 people in Pune across age groups and gender to understand consumer behavior and attitudes. It found that less than 1% of respondents listen to Vividh Bharti, preferring other stations for better music, anchors and programming. While Vividh Bharti received good ratings for its classic music collection, it received poor ratings for latest music, anchor quality and programming. Most respondents felt it needs a makeover to appear more modern and youthful to attract more listeners.