Declan Whitebloom is a successful music video and commercial director from London. He started his career working in various film production roles before finding his calling in editing. After editing hundreds of music videos, he was offered his first opportunity to direct. He immediately knew directing was his passion. Now three years later, he has directed videos for major artists like Taylor Swift, One Direction, and Sugarland. His videos with Taylor Swift show a collaborative style featuring quirky, storybook themes appealing to teenage audiences. Their video for "We Are Never Getting Back Together" portrays the feelings of a teenage breakup through fantasy and reality elements, enhancing the song's lyrics.