Jonas akerlund
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Swedish director Jonas Akerlund is known for directing unique music videos for major artists like Madonna, Rihanna, and Britney Spears. His 1998 video for Madonna's "Ray of Light" launched his career with its fast-paced editing and special effects. He later explored deeper themes in Christina Aguilera's "Beautiful," addressing body image and bullying through vignettes. Akerlund also produced bizarre videos like Lady Gaga's "Paparazzi" that leave viewers wanting more with quick cuts and strange imagery. His black-and-white, silent film-style video for Coldplay's "Magic" stands out for its vintage setting and storytelling without words.
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Presentation2
Adele promoted her album and herself by creating the soundtrack for the James Bond film Skyfall, using clips and imagery from the film in her music video and album packaging. This cross-promotion between the film and Adele's music helped gain Adele new fans and exposure. Artists like Lana Del Rey also keep their style consistent across music videos, album covers, and posters to consistently promote their music and brand.
Heaven background info
Emeli Sandé wrote "Heaven" with producer Naughty Boy after discussing how it is harder now to be good with so many influences. She wanted the song to be about trying to be good and keeping one's heart clean. The song is Sandé's debut single and was released in August 2011 to positive reviews from critics. The music video was filmed in London and directed by Jake Nava, showing Sandé singing with scenes of a cathedral and a statue of Mary.
Media pitch
The document discusses ideas for a CD cover design inspired by other artists. It analyzes album artwork by Tinashe, A$AP Rocky, and The Weeknd that incorporate smoke, a "bad TV" effect, and simplicity with a black and white theme. The proposed design will reference the themes of balloons, shadows and a "bad TV" effect from the group's music video. A mock-up of the CD cover is presented featuring a black and white balloon image inspired by The Weeknd's album artwork. Advertisements are also proposed that connect to the case studies and music video.
Music Video Pioneers
Jonas Akerlund is a Swedish music video director known for stylish videos that imitate movies. His video for Madonna's "Ray of Light" won a Grammy, and he directed Lady Gaga's challenging video for "Telephone." David Fincher is an American director known for dark, stylish work, directing iconic videos for Madonna's "Vogue" and Michael Jackson's "Who Is It." The Malloys are brothers who direct under that name, creating videos across genres, including for Vampire Weekend and Avril Lavigne, and are signed to HSI productions.
Heaven lesson 1
The document provides background information on Emeli Sande's song "Heaven" and its music video. It discusses the themes of guilt and regret in the lyrics and Sande's intention to portray trying to be good. The music video was filmed in London and features scenes of Sande singing as well as shots of a cathedral and the Virgin Mary to represent religious themes prominent in the song.
Evaluation emily smith
1. The document describes a music video created for the song "Our Life" that was inspired by Ed Sheeran's music video for "A Team" and the film "Fishtank".
2. Equipment like cameras, computers, and phones were used to film different angles and settings, and edit effects, brightness, and pictures for the cd cover and magazine poster.
3. Black and white was used throughout to represent the dull and hopeless feelings of the characters, and pictures were taken in town to depict social realism for the cd cover and magazine poster featuring the artist.
1) In What Ways Does Your Media
This document summarizes how the media product uses, develops, and challenges conventions of real media. It uses conventions like montages and narratives seen in other music videos. It develops a narrative timeline of Edie Sedgwick's life. It challenges conventions by using a grittier, realistic style with few settings and no special effects to depict the everyday effects of drug use, which could be controversial.
Digipak analysis – disclosure settle
The document discusses the debut studio album "Settle" by the English electronic music duo Disclosure. Released in 2013 by Island Records, "Settle" features hit singles like "Latch" and "White Noise." The album cover features simple monochrome colors and font that echoes Disclosure's music videos. This distinctive style has helped create the band's identity.
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Presentation2
Adele promoted her album and herself by creating the soundtrack for the James Bond film Skyfall, using clips and imagery from the film in her music video and album packaging. This cross-promotion between the film and Adele's music helped gain Adele new fans and exposure. Artists like Lana Del Rey also keep their style consistent across music videos, album covers, and posters to consistently promote their music and brand.
Heaven background info
Emeli Sandé wrote "Heaven" with producer Naughty Boy after discussing how it is harder now to be good with so many influences. She wanted the song to be about trying to be good and keeping one's heart clean. The song is Sandé's debut single and was released in August 2011 to positive reviews from critics. The music video was filmed in London and directed by Jake Nava, showing Sandé singing with scenes of a cathedral and a statue of Mary.
Media pitch
The document discusses ideas for a CD cover design inspired by other artists. It analyzes album artwork by Tinashe, A$AP Rocky, and The Weeknd that incorporate smoke, a "bad TV" effect, and simplicity with a black and white theme. The proposed design will reference the themes of balloons, shadows and a "bad TV" effect from the group's music video. A mock-up of the CD cover is presented featuring a black and white balloon image inspired by The Weeknd's album artwork. Advertisements are also proposed that connect to the case studies and music video.
Music Video Pioneers
Jonas Akerlund is a Swedish music video director known for stylish videos that imitate movies. His video for Madonna's "Ray of Light" won a Grammy, and he directed Lady Gaga's challenging video for "Telephone." David Fincher is an American director known for dark, stylish work, directing iconic videos for Madonna's "Vogue" and Michael Jackson's "Who Is It." The Malloys are brothers who direct under that name, creating videos across genres, including for Vampire Weekend and Avril Lavigne, and are signed to HSI productions.
Heaven lesson 1
The document provides background information on Emeli Sande's song "Heaven" and its music video. It discusses the themes of guilt and regret in the lyrics and Sande's intention to portray trying to be good. The music video was filmed in London and features scenes of Sande singing as well as shots of a cathedral and the Virgin Mary to represent religious themes prominent in the song.
Evaluation emily smith
1. The document describes a music video created for the song "Our Life" that was inspired by Ed Sheeran's music video for "A Team" and the film "Fishtank".
2. Equipment like cameras, computers, and phones were used to film different angles and settings, and edit effects, brightness, and pictures for the cd cover and magazine poster.
3. Black and white was used throughout to represent the dull and hopeless feelings of the characters, and pictures were taken in town to depict social realism for the cd cover and magazine poster featuring the artist.
1) In What Ways Does Your Media
This document summarizes how the media product uses, develops, and challenges conventions of real media. It uses conventions like montages and narratives seen in other music videos. It develops a narrative timeline of Edie Sedgwick's life. It challenges conventions by using a grittier, realistic style with few settings and no special effects to depict the everyday effects of drug use, which could be controversial.
Digipak analysis – disclosure settle
The document discusses the debut studio album "Settle" by the English electronic music duo Disclosure. Released in 2013 by Island Records, "Settle" features hit singles like "Latch" and "White Noise." The album cover features simple monochrome colors and font that echoes Disclosure's music videos. This distinctive style has helped create the band's identity.
Q2 evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Music for our production.
The document discusses researching music used in documentaries and films. It looked at several iconic documentaries like Panorama and Crime Watch to get initial ideas. It also looked at short films by Newman Films, which focuses on how to create songs for clips and has online tutorials. This gave some initial ideas on how to musically connote certain things for their own documentary. The document mentions liking Hans Zimmer's compositional style and wanting to create original music instead of using royalty-free music found online. It details asking a student to help with composing music but she may only have time to do the opening titles, so they plan to ask the Head of Music for additional help.
Cds
Kodaline uses simplistic landscape photography on their album covers that creates a natural feel relating to their Irish identity. Their light color palettes produce a fresh, raw atmosphere. The document discusses how albums by London Grammar and Mumford & Sons also feature natural landscapes. It then analyzes the debut album "My Head Is an Animal" by the Icelandic band Of Monsters and Men. The album uses a simple but effective two-panel cardboard digipak design with a natural photo that relates to the album's theme of wilderness. It inspires the document's author for their own digipak design through its vintage photo treatment and interaction through being made of cardboard.
Evaluation 1
The document discusses how the music video for The Killers' "For Reason Unknown" uses and challenges conventions of real music videos. It includes two main parts - band performance and narrative - following conventions. However, the narrative is unconventional by using non-chronological editing. Camerawork in the band performance uses close-ups and angles to introduce the band members, while the narrative focuses on storytelling over close-ups. Overall, the video draws on conventions but aims to be unique through its ambiguous narrative structure and interpretation of lyrics.
Top music videos and album covers
This document discusses notable music video directors and their works, as well as analyzing some iconic music videos and album covers. It highlights Spike Jonze as a pioneering director, known for innovative videos for artists like Bjork and Daft Punk. Jake Nava is also recognized for Beyonce's groundbreaking "Single Ladies" video. Individual videos like Bjork's "Its Oh So Quiet" and Daft Punk's "Da Funk" are examined for their unique visual styles. Michael Jackson's "Dangerous" album cover design is analyzed for its strategic use of size and placement of elements.
Analysis
The video features the band Earth and Fire performing their song "Memories" for the camera. They are dressed in classic 1970s attire, like brightly colored clothing and long hair, showing the styles popular during that era. The video supports the theory that the music industry creates idols based on appealing to target audiences, and then changes styles to match popular music groups. The setting appears to be a dark hall with key orange lighting focused on the band to highlight warmth and love, complementing the nostalgic lyrics about happy memories. The minimal editing was likely due to technological limitations of the time period.
Evaluation task 1 pp
The document discusses conventions and forms in media products. It provides examples of conventions used in music videos, including cinematic locations, close-ups, lighting, sets, pacing of cuts, dance, and album covers. It then analyzes several music videos and album covers, noting how they use certain conventions and how the document writer drew inspiration from them for their own media product. The document aims to identify conventions, understand how other artists have used them, and apply that knowledge to their own work.
Evaluation task 1 pp
The document discusses conventions and forms used in various media products. It provides examples of conventions from music videos, such as close-ups in Adele's "Hello" video and dark lighting in Daughter's "Youth" video. It also discusses conventions for album covers, such as the relaxed field image on The Head and the Heart album and the color scheme and rural environment on the Autumn Glow album cover. The document aims to analyze how media products use, develop, or challenge conventions and relate conventions to conveying meaning and genre.
Jake nava
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2) He is best known for his iconic collaborations with Beyoncé, directing videos for "Crazy in Love" and "Single Ladies," the latter of which was listed as one of the most influential music videos ever.
3) Nava creates visually exciting and dynamic music videos through his use of colors, lighting, and styles to convey moods and emphasize an artist's branding across their work.
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The document discusses keeping a black and white theme throughout ancillary texts about the rock band Nickelback. The theme was chosen to associate the texts with Nickelback's dark, dramatic rock style. Examples show how the black and white theme was used consistently on album covers and website pages to look professional and match the band's image. Maintaining this theme across ancillary texts allows the audience to associate all of the materials and recognize they come from the same source.
How effective is the combination of your
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How Effective Is The Combination Of Your Main
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Declan whitebloom
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Music video introduction
This document defines and discusses the history and evolution of music videos. It begins with examples of modern music videos and defines music videos as short promotional videos used to market artists and songs. It then outlines the purposes of music videos, including selling songs, entertaining audiences, and promoting artists. The document proceeds to trace the history of music videos from early musical films to the rise of MTV in the 1980s. It concludes with a discussion of common elements in modern music videos like performance, narrative, themes, symbols, and cameos.
Music video introduction
A music video is a short film used to promote an artist's song. The origins of music videos date back to the 1930s with musical films, though they became more widely popular starting in the 1980s with the rise of MTV. Modern music videos are used primarily as marketing tools to sell songs and albums, increase exposure for artists, and create memorable visuals associated with their music. Common elements of music videos include performances, narratives, themes, symbols, and cameos.
Music video introduction
A music video is a short film used to promote an artist's song. The origins of music videos date back to the 1930s with musical films, though they became more widely popular starting in the 1980s with the rise of MTV. Modern music videos are used primarily as marketing tools to sell songs and artists' brands through a variety of visual elements like performance, narrative, themes, symbols, and cameo appearances.
History of the Pop Video
The history of the pop music video began in 1921 with the short film "St Louis Blues" directed by Dudley Murphy, which featured Bing Crosby lip syncing. In the 1940s, stars like Bing Crosby, Frank Sinatra, and Elvis Presley appeared in early music videos. The Beatles revolutionized the music video in the 1960s with color videos like "Paperback Writer" that featured varied shots and fast editing. Their 1967 video "Strawberry Fields Forever" was notable for including special effects like reverse footage. MTV was launched in 1981 as a channel dedicated to music videos and helped popularize the format. Modern videos now use computers and special effects to produce genres like rap and R&B
Films Influencing Planning
The document discusses how different horror films have influenced the planning of a narrative. Silent Hill is praised for its realistic narrative and strange characters that could be included. Taken is described as an action/thriller film with mystery and conflict that could inspire a similar point of view. Saw uses dark settings, costumes soaked in blood, and surreal techniques that could be replicated in an opening scene. The Conjuring convinces audiences with its portrayal of true events, an approach worth using to hook viewers.
Evaluation Question 6 pp
The document discusses a questionnaire conducted to get audience feedback on an opening sequence. The majority of respondents categorized the genre as thriller/horror. Most felt the level of explicit scenes was suitable and that the target 15+ audience was appropriate. The majority also felt the storyline was presented well in the opening. Creating and analyzing the questionnaire helped the student learn technologies like using the internet, Word, and Excel to conduct research and view feedback.
Horse Mats
Our Horse matting includes materials for Stables, horse boxes, barns, paddocks. Standard stable mats are used in other applications.
Storyboard Final
Scene 1 will include overlapping timelapses of a dying rose, the sun rising and setting, and a forming storm between 0-29 seconds to represent the toxic and negative elements of the song.
Scenes 2-3 will feature Lewis lip syncing the lyrics in various locations like Crowland and walking in slow motion.
Scene 4, during the chorus, will show Lewis lip syncing with different camera angles and walking through a small village where people stare at him. It will include repeating timelapses of a forming storm.
Scenes 5-6 will show Lewis walking and lip syncing as the song's narrative mentions breaking into an abandoned house, where zombies will spot Lewis in the garden.
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Q2 evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Music for our production.
The document discusses researching music used in documentaries and films. It looked at several iconic documentaries like Panorama and Crime Watch to get initial ideas. It also looked at short films by Newman Films, which focuses on how to create songs for clips and has online tutorials. This gave some initial ideas on how to musically connote certain things for their own documentary. The document mentions liking Hans Zimmer's compositional style and wanting to create original music instead of using royalty-free music found online. It details asking a student to help with composing music but she may only have time to do the opening titles, so they plan to ask the Head of Music for additional help.
Cds
Kodaline uses simplistic landscape photography on their album covers that creates a natural feel relating to their Irish identity. Their light color palettes produce a fresh, raw atmosphere. The document discusses how albums by London Grammar and Mumford & Sons also feature natural landscapes. It then analyzes the debut album "My Head Is an Animal" by the Icelandic band Of Monsters and Men. The album uses a simple but effective two-panel cardboard digipak design with a natural photo that relates to the album's theme of wilderness. It inspires the document's author for their own digipak design through its vintage photo treatment and interaction through being made of cardboard.
Evaluation 1
The document discusses how the music video for The Killers' "For Reason Unknown" uses and challenges conventions of real music videos. It includes two main parts - band performance and narrative - following conventions. However, the narrative is unconventional by using non-chronological editing. Camerawork in the band performance uses close-ups and angles to introduce the band members, while the narrative focuses on storytelling over close-ups. Overall, the video draws on conventions but aims to be unique through its ambiguous narrative structure and interpretation of lyrics.
Top music videos and album covers
This document discusses notable music video directors and their works, as well as analyzing some iconic music videos and album covers. It highlights Spike Jonze as a pioneering director, known for innovative videos for artists like Bjork and Daft Punk. Jake Nava is also recognized for Beyonce's groundbreaking "Single Ladies" video. Individual videos like Bjork's "Its Oh So Quiet" and Daft Punk's "Da Funk" are examined for their unique visual styles. Michael Jackson's "Dangerous" album cover design is analyzed for its strategic use of size and placement of elements.
Analysis
The video features the band Earth and Fire performing their song "Memories" for the camera. They are dressed in classic 1970s attire, like brightly colored clothing and long hair, showing the styles popular during that era. The video supports the theory that the music industry creates idols based on appealing to target audiences, and then changes styles to match popular music groups. The setting appears to be a dark hall with key orange lighting focused on the band to highlight warmth and love, complementing the nostalgic lyrics about happy memories. The minimal editing was likely due to technological limitations of the time period.
Evaluation task 1 pp
The document discusses conventions and forms in media products. It provides examples of conventions used in music videos, including cinematic locations, close-ups, lighting, sets, pacing of cuts, dance, and album covers. It then analyzes several music videos and album covers, noting how they use certain conventions and how the document writer drew inspiration from them for their own media product. The document aims to identify conventions, understand how other artists have used them, and apply that knowledge to their own work.
Evaluation task 1 pp
The document discusses conventions and forms used in various media products. It provides examples of conventions from music videos, such as close-ups in Adele's "Hello" video and dark lighting in Daughter's "Youth" video. It also discusses conventions for album covers, such as the relaxed field image on The Head and the Heart album and the color scheme and rural environment on the Autumn Glow album cover. The document aims to analyze how media products use, develop, or challenge conventions and relate conventions to conveying meaning and genre.
Jake nava
1) Jake Nava is an accomplished British music video and commercial director who has worked with major artists like Beyoncé, Lana Del Rey, and Adele.
2) He is best known for his iconic collaborations with Beyoncé, directing videos for "Crazy in Love" and "Single Ladies," the latter of which was listed as one of the most influential music videos ever.
3) Nava creates visually exciting and dynamic music videos through his use of colors, lighting, and styles to convey moods and emphasize an artist's branding across their work.
Ancillary texts for job
The document discusses keeping a black and white theme throughout ancillary texts about the rock band Nickelback. The theme was chosen to associate the texts with Nickelback's dark, dramatic rock style. Examples show how the black and white theme was used consistently on album covers and website pages to look professional and match the band's image. Maintaining this theme across ancillary texts allows the audience to associate all of the materials and recognize they come from the same source.
How effective is the combination of your
The document discusses a music video project for an A2 media studies course. It describes the development of a CD cover to accompany the music video. The CD cover was designed in the style of artist Charli XCX, using bright colors and images that connect to the video and catch the audience's eye. Elements like the artist name, background, and effects were chosen to convey the feel of pop/rock music and suit the theme. While simple, the cover is effective at attracting attention and providing synergy with the other products through its identifiable images.
How Effective Is The Combination Of Your Main
The document discusses how the music video and CD cover for the band DVNO were designed to create an effective star image based on Richard Dyer's theory of stardom. Key aspects emphasized include youthfulness, sexuality, creativity/originality through distinctive makeup, clothing, and visuals. The target audience of 15-25 year olds is attracted to these common values of music stardom. The record label Lunisolar Records provides institutional support to help market the band through established artists on their roster.
David guetta
(1) This document provides biographical information about French DJ Pierre David Guetta, known for his work in French house music. (2) It lists some of his most popular songs from between 2005 and 2014, including collaborations with artists like Ne-Yo, Akon, Nicki Minaj, and Emeli Sandé. (3) The document also discusses the type of people who enjoy Guetta's music and how his songs make listeners feel happy and want to dance.
Declan whitebloom
Declan Whitebloom is a successful music video and commercial director from London. He started his career working in various film production roles before finding his calling in editing. After editing hundreds of music videos, he was offered his first opportunity to direct. He realized he belonged behind the camera. Now three years later, he has directed videos for artists like Taylor Swift, One Direction, and Sugarland. His videos with Taylor Swift show a collaborative style featuring quirky, storybook themes appealing to teenage girls. Their video for "We Are Never Getting Back Together" portrays the feelings of a teenage girl's relationship ending through fantasy and reality elements, enhancing the song's lyrics.
Music video introduction
This document defines and discusses the history and evolution of music videos. It begins with examples of modern music videos and defines music videos as short promotional videos used to market artists and songs. It then outlines the purposes of music videos, including selling songs, entertaining audiences, and promoting artists. The document proceeds to trace the history of music videos from early musical films to the rise of MTV in the 1980s. It concludes with a discussion of common elements in modern music videos like performance, narrative, themes, symbols, and cameos.
Music video introduction
A music video is a short film used to promote an artist's song. The origins of music videos date back to the 1930s with musical films, though they became more widely popular starting in the 1980s with the rise of MTV. Modern music videos are used primarily as marketing tools to sell songs and albums, increase exposure for artists, and create memorable visuals associated with their music. Common elements of music videos include performances, narratives, themes, symbols, and cameos.
Music video introduction
A music video is a short film used to promote an artist's song. The origins of music videos date back to the 1930s with musical films, though they became more widely popular starting in the 1980s with the rise of MTV. Modern music videos are used primarily as marketing tools to sell songs and artists' brands through a variety of visual elements like performance, narrative, themes, symbols, and cameo appearances.
History of the Pop Video
The history of the pop music video began in 1921 with the short film "St Louis Blues" directed by Dudley Murphy, which featured Bing Crosby lip syncing. In the 1940s, stars like Bing Crosby, Frank Sinatra, and Elvis Presley appeared in early music videos. The Beatles revolutionized the music video in the 1960s with color videos like "Paperback Writer" that featured varied shots and fast editing. Their 1967 video "Strawberry Fields Forever" was notable for including special effects like reverse footage. MTV was launched in 1981 as a channel dedicated to music videos and helped popularize the format. Modern videos now use computers and special effects to produce genres like rap and R&B
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The document discusses how different horror films have influenced the planning of a narrative. Silent Hill is praised for its realistic narrative and strange characters that could be included. Taken is described as an action/thriller film with mystery and conflict that could inspire a similar point of view. Saw uses dark settings, costumes soaked in blood, and surreal techniques that could be replicated in an opening scene. The Conjuring convinces audiences with its portrayal of true events, an approach worth using to hook viewers.
Evaluation Question 6 pp
The document discusses a questionnaire conducted to get audience feedback on an opening sequence. The majority of respondents categorized the genre as thriller/horror. Most felt the level of explicit scenes was suitable and that the target 15+ audience was appropriate. The majority also felt the storyline was presented well in the opening. Creating and analyzing the questionnaire helped the student learn technologies like using the internet, Word, and Excel to conduct research and view feedback.
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Our Horse matting includes materials for Stables, horse boxes, barns, paddocks. Standard stable mats are used in other applications.
Storyboard Final
Scene 1 will include overlapping timelapses of a dying rose, the sun rising and setting, and a forming storm between 0-29 seconds to represent the toxic and negative elements of the song.
Scenes 2-3 will feature Lewis lip syncing the lyrics in various locations like Crowland and walking in slow motion.
Scene 4, during the chorus, will show Lewis lip syncing with different camera angles and walking through a small village where people stare at him. It will include repeating timelapses of a forming storm.
Scenes 5-6 will show Lewis walking and lip syncing as the song's narrative mentions breaking into an abandoned house, where zombies will spot Lewis in the garden.
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A2 research powerpoint
The document is a timeline created by Chloe Yearsley that outlines the musical influences she experienced from 1997 to 2014, starting with bands like the Beatles and Queen that her parents listened to. As she grew older in the late 90s/early 2000s, she was drawn to popular bands like Busted and McFly. Through her friends' recommendations, she was then exposed to artists like Black Eyed Peas and Lady Gaga. Currently, her favorite bands are Imagine Dragons and Fall Out Boy, which she started enjoying independently rather than through outside influences.
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The document discusses the shots used and not used in an opening sequence. It used mid-shots including scenery, long shots for scenery and context, and close-ups to convey details to the target audience. Shots were not used if they did not fit well during editing due to being too similar to others or not conveying the right message to the intended viewers.
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Music video director research - Jonas Akerlund
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Andrew Goodwin identified 5 key aspects of music videos: thought beats, narrative and performance, star images, technical aspects, and the relation of visuals to the song. He believed music videos should show the sound visually, involve the artist's performance, promote the star's unique image, utilize lighting, editing and other technical elements, and relate the visuals to illustrate, amplify, or create disjuncture from the song's lyrics. Sven E. Carlsson analyzed music videos by categorizing them as either performance videos that feature the artist singing/dancing or conceptual videos that show something other than the artist. Vladimir Propp proposed 8 character types commonly found in narratives, including villains, dispatchers, magical helpers,
Evaluation 1 - FIANAL
The document discusses a music video, Digipak, and magazine advertisement created by the author to promote Kelly Clarkson's cover of "Respect." The music video tells a story of female empowerment showing a woman gaining control after being ignored by her husband. Both the Digipak and magazine ad feature the same woman from the video in colorful, fashionable clothing to appeal to their target audience of females aged 16-25. The author analyzes their works using various music video theories and conventions such as narrative vs performance, editing techniques, mise-en-scene elements, and how their works compare to other pop music videos.
Analysing my 3 Favourite Music Videos
This document summarizes and discusses three music videos:
1) Kodaline's "One Day" video uses cinematic filming and a new song mix to depict the singer alone on a messy stage, representing feelings of loneliness after failure.
2) Mick Jagger and David Bowie's "Dancing in the Street" video is described as hilarious due to its 1980s style and the artists' ridiculous dancing, despite dull cinematography.
3) U2's "With or Without You" video keeps a raw, minimal narrative as Bono sings to the camera, using color for performances and black-and-white for reflective lyrics about the song's subject. Flashbacks and bursts of emotion enhance the
Evaluation Question One.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation Task 1
This document discusses conventions in the bass house music genre. It analyzes conventions used in music videos, album artwork, and websites for bass house artists. Key conventions discussed include abstract, jungle-themed visuals with dark lighting and colors; a lack of clear narrative or identified main artist in music videos; and a focus on promoting new music releases over the artist's image. Examples are given of how the student's own music video, album artwork, and website design incorporated these bass house conventions based on an analysis of artists like Bonobo.
Styles of Music Videos
This document discusses different genres and styles of music videos. It provides examples of genres like pop, rock, and hip hop. It also outlines various styles used in music videos such as narrative, interpretive, impressionist, and parody. Specific techniques are mentioned like animation, stop motion, camera angles, editing, and mise-en-scene. Examples are given of popular music videos that exemplify each style and genre, including Daft Punk's "One More Time" and Bruno Mars' "Grenade". The document also includes analyses of Plan B and Professor Green music videos that describe the visual elements, camerawork, and editing in more detail.
Genre study
The document discusses the genre of indie pop music and common characteristics of indie pop music videos. It states that indie pop originated in the UK in the 1980s from post-punk Scottish bands, and is characterized as being more melodic and less abrasive than indie rock. It outlines several typical elements of indie pop music videos, such as low-budget settings, live performances, narratives, simplicity in props/costumes, and cinematography techniques like close-ups, tilts/pans, and filters.
Evaluation 1 - In what ways does your Music Video/Digiak/Magazine Advert use...
1. In what ways does your Music Video/Digiak/Magazine Advert use, develop or challenge forms & conventions of real media products?
Charlotte Boosey Evaluation Question 1
1) The music video uses various visual techniques like shots of phones and phone calls to match the lyrics mentioning phones and match the narrative genre conventions.
2) The editing cuts the footage to the beat of the music, like shots of the main character moving closer to the camera.
3) The band is represented through performance shots of them playing music individually and together, fitting indie music video conventions.
Research On Music Video Directors
This document provides information about three music video directors: Spike Jonze, Michel Gondry, and Chris Cunningham. It discusses some of their notable music videos and directorial styles. Spike Jonze is known for unconventional visual storytelling and mixing animation with live action. Michel Gondry is inspired by film and known for his imaginative manipulation of scenes. Chris Cunningham's videos are often dark and distorted, collaborating frequently with Aphex Twin. Videos by all three directors push creative boundaries in their visuals and storytelling.
Music video pitch presentation
The document outlines a music video pitch for the song "Midnight Moon" by Oh Wonder. It discusses why this song was chosen over others considered for its indie genre and duo artists, allowing for more shot variation. Locations like a drama hall, park, and beach are proposed to represent the artists' freedom and eco-friendliness. Potential issues like weather, timing delays, and camera problems are also addressed. The pitch envisions combining performance, concept, and narrative elements in the final video.
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
I did not find any explicit intertextual references to other films, TV programs or music videos in the "We Are Young" music video by Fun. The video focuses on depicting the song's lyrics through a narrative of a chaotic party scene. While it utilizes some common music video techniques like close-ups, slow motion and performance shots, it does not directly reference or allude to any other existing media texts.
Textual Analysis- Nina Nesbitt- Stay Out (Acoustic)
Nina Nesbitt's music video for "Stay Out" follows conventions of the acoustic genre. It begins with her name in opening titles to establish her importance. Throughout the video, she is seen playing her guitar to indicate the acoustic genre. Elements like her pet tortoise and style of makeup are codes only fans would understand, making the video personal. The narrative shows Nina and friends going out at night, but also includes performance shots of her playing, reflecting that acoustic videos amplify the song's meaning. Nina's vintage style is a unique selling point that could attract fans interested in her aesthetic. Overall, the video personalizes the artist through location, codes, and style while keeping the narrative clear through fast-paced
Research5.5
The document provides guidance for stage 2 of a research and experimentation process, instructing the reader to research at least 3 production techniques for their project, collect relevant samples, and assess whether each technique could be used or modified for their intentions and production. It also includes examples of 3 music videos that were analyzed in terms of their story, structure, camerawork, editing, and conventions to inform the reader's own music video production.
Textual analysis of Black Or White by Michael Jackson
1) The document provides an analysis of Michael Jackson's music video for "Black or White" based on Andrew Goodwin's 6 features of music videos.
2) The video uses a variety of settings, costumes, and characters of different races/nationalities to represent the song's message of equality.
3) Camera techniques like close-ups, tracking shots, and edits keep the video fast-paced and interesting while reinforcing the relationship between the music and visuals.
Media evaulation
This document discusses how a music video project uses and develops conventions of real music videos. It adheres to typical structures by combining live performance, narrative elements, and visuals over 3-4 minutes. This format is used to promote the artist and song. Specifically, the project includes a narrative scene depicting friends on an outing, shot with a retro, homemade aesthetic to help audiences relate to the artist. It also uses diegetic sounds and draws from conventions of other music video genres, album packaging, and magazine covers.
Similar to Jonas akerlund (20)
Evaluation 1 - In what ways does your Music Video/Digiak/Magazine Advert use...
Evaluation 1 - In what ways does your Music Video/Digiak/Magazine Advert use...
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
Textual Analysis- Nina Nesbitt- Stay Out (Acoustic)
Textual Analysis- Nina Nesbitt- Stay Out (Acoustic)
Textual analysis of Black Or White by Michael Jackson
Textual analysis of Black Or White by Michael Jackson
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3 Music videos
The document discusses and analyzes 3 music videos: Fall Out Boy's "The Mighty Fall", Ed Sheeran's "A Team", and Rihanna's "We Found Love". For Fall Out Boy, the author likes that the video does not directly relate to the lyrics and allows experimentation. They discuss how Ed Sheeran's "A Team" uses black and white imagery as a metaphor for the love story in the lyrics. Finally, they note Rihanna's "We Found Love" uses effects like jump cuts and montages to abstractly capture the positive and negative aspects of relationships mentioned in the song.
Evaluation Question 3
1) The document discusses what the author has learned from conducting a questionnaire about their music video among their target audience of teenagers aged 13+.
2) The feedback indicated that the audience liked the makeup used to make the zombies look realistic but did not mention the camera angles, suggesting the audience did not think there were enough.
3) This feedback has helped the author realize aspects of the music video that could be improved, such as incorporating more camera angles, and the importance of meeting the criteria for their target age group.
Digipakss
This document discusses the design elements of a digipak created by Chloe Yearsley for her music. It includes summaries of the front cover, back cover, interior, CD design, and spine. The front and back covers feature a dark cloudy background and lightning bolts to represent fear and mystery. The interior design includes rain to relate to the cloud theme. The CD design stands out with writing on it instead of the artist's name. The spine is mainly white to stand out from the digipak and features the radioactive symbol and writing going down. Overall, the designs link the elements to represent themes from Chloe's music video and song about radioactivity.
Film Genres
The document defines and provides examples of several major film genres:
- Action films feature conflicts and stunts like fights and explosions. Popular examples include the James Bond films.
- Adventure films involve missions and searches, like The Hobbit and Harry Potter. They may combine action elements.
- Comedies aim to make audiences laugh through exaggerated situations and surreal storylines, like in The 40-Year-Old Virgin.
- Dramas portray serious, realistic stories and characters without special effects, like The Godfather and 12 Years a Slave.
- Horrors try to frighten viewers with monsters, zombies, and gore, exemplified by The Exorcist and Paranormal Activity.
Music genre
The document discusses different music genres including blues, classical, country, electronic, holiday, jazz, Latin, pop/rock, R&B, rap, and reggae. For each genre, it provides a brief description of the origins and style of music, and lists some popular artists associated with that genre such as Bessie Smith, David Garrett, Taylor Swift, Daft Punk, Mariah Carey, Louis Armstrong, Shakira, The Beatles, Stevie Wonder, Kanye West, and Bob Marley.
Storm Thorgerson
Storm Thorgerson was a renowned graphic designer, best known for designing album covers for Pink Floyd and other rock bands. He studied English and Philosophy in university and later studied Film and Television. In 1968, he co-founded the graphic design company Hipgnosis and designed Pink Floyd's iconic album cover for "The Dark Side of the Moon". Hipgnosis gained fame for their innovative album cover designs. Thorgerson had a unique creative process involving research, prototypes, photography, and editing to conceptualize and produce his striking cover designs.
08yearsleyc 3 music videos
The document discusses 3 music videos that the author likes and provides reasons for each. For Fall Out Boy, the videos are interesting because they are random and abstract, using effects like fire. For Ed Sheeran's "A Team", the black and white video tells the story from the lyrics about a homeless person. For Rihanna's "We Found Love", the video has effects that make you want to rewatch as it shows a couple having fun then troubles through different effects, making it abstract.
08yearsleyc evaluation question 3
DNA Films would be a suitable distributor for the filmmakers' low-budget action/thriller project. As an independent studio that distributes similar low-budget and genre films, DNA Films could reach the target audience for a reasonable cost. Their process would involve licensing the film, determining print quantities, screening it for theater buyers, distributing prints to theaters, and arranging payment after the film's engagement. Choosing this established indie distributor could help the low-budget film find success by capitalizing on DNA Film's reputation and access to action/thriller fans.
Evaluation question 6
This document discusses what was learned about technologies from constructing a product. A film opening sequence was created and audience feedback was collected through an online questionnaire to evaluate it. Various computer software like Microsoft Word and Excel were used to design the questionnaire and analyze the feedback. More questions could have been included and additional technology skills developed to improve the opening sequence and gather a wider range of responses from the target audience.
Evaluation 5
The document discusses how the filmmakers attracted and addressed their target audience for an opening film sequence. They used YouTube and Facebook to get audience feedback, making changes like altering the music based on majority votes. They also did surveys to determine what costumes the characters should wear to intrigue and persuade the target audience to watch based on genre conventions.
Evaluation question 2
The document discusses how a media product represents social groups. It focuses on a gangster-themed opening sequence. To represent the characters as stereotypical gangsters, costumes and props were used that included black trousers, hoodies in different colors to show different personalities, graffiti, and alleyways. The hoodie colors were meant to portray one member as innocent (blue) and another as fiery (dark red). Hairstyle and casual jeans were used to show an undercover cop trying to fit in. Various colors of hoodies for the gang members were meant to depict traits like violence, innocence, and jealousy.
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Jonas akerlund
- 2. About… • Jonas Akerlund was born 10th November 1965. He is a Swedish film and music director and also drummer. He first began his fame as a main music video director for the Swedish pop ace Roxette. • He has done many music videos with famous artists such as Madonna’s song ‘Ray of Light’. Ever since that music video got released he has been well known for his music videos of directing them. • Ever since he first directed music videos in 1997, he has won 16 awards up till 2014. He has directed a lot of well know artists music videos such as Rihanna, Britney Spears, Christina Aquilera, Blondie etc.
- 3. Madonna – Ray Of Light • In this music video, we see that at the start its slow and calm with landscape shots. As the music changes, we see that Jonas has edited the shots where everything is being rushed. This is mostly in public places where its busy. • Throughout the music video we notice that everything is rushed and fast forward throughout but we saw a faded shot of Madonna. These were also sharp shots as we only got a glimpse of everything in the music video. • Jonas Akerlund has used a variety of different effects such as green screen behind Madonna making it look like an authentic media piece. The editing of this video is unique as Jonas includes sharp shots, fading and making everything rushed.
- 4. • Overall, in this music video, Jonas Akerlund makes it a unique piece of media as he has used a variety of media techniques to make it an authentic music video. This makes him a unique music video director as the audience of this video might want to watch it again as so much happens (repeatability). http://www.youtube.com/watch?v=a4tD8dy9Reg&safe=active
- 5. Christina Aguilera - Beautiful • This music video has a very deep meaning. This is explained in the music video as Jonas Akerlund expresses different situations about body images, sexuality and bullying. • In this music video, he expresses this by having different stories. Once a shot of the different story appears we then have a glimpse at Christina lip syncing to the music. This involves many close-ups showing emotion. Jonas Akerlund is using metanarrative to engage the experience towards the audience whilst also inspiring to the audience about different situations similar. • The effects that Jonas has used are dark, dim and dark colours to make the music video more effective and engaging towards the audience.
- 6. • Overall, Jonas Akerlund has created a deep music video telling a story about life problems and situations. He has used many of the important concepts to make this an unique media piece. http://www.youtube.com/watch?v=eAfyFTzZDMM&index=15&list=PLeDYmmGYCB8PDCQsoayDl9Uh6oH7waNFC&safe=active
- 7. Lady Gaga – Paparazzi • In this music video we see that Jonas Akerlund has produced an authentic piece of media as he includes sharp shots in this music video of Lady Gaga. At rhe start he has used metanarrative concept as he is partly telling a story at the start of the music video. • Jonas Akurland has also included different random scene to make the music video interesting towards the audience. The more weird the music video to the audience, the more they would want to watch it again. • The effects that Jonas used vary, as for some of his effects included dim lighting but he also included bright and vibrant colour. The music video did contain sexual references.
- 8. • Overall, in this video Jonas Akurland included many features as the video contained fake bodies as sharp shots so the audience only got a glimpse of the scene. http://www.youtube.com/watch?v=QgKrzdaDQMw&list=RDQgKrzdaDQMw&safe=active
- 9. Coldplay - Magic • In this music video, Jonas Akerlund makes a unique piece by making the video black and white throughout. This relates to the setting of the music video as this is set back in the old ages. • Jonas Akerlund has made a story out of this music video. Also, as the song title is called magic, Jonas did the music video about magicians set back in time. Jonas has made this into a type of silent film where there isn’t any speaking but quotes of what the actors as saying. • This music video that Jonas directed has a unique style compared to his other videos that he has produced in the past.
- 10. • Overall, in this video, we see a unique setting that Jonas Akerlund has produced. This stands out compared to his music videos as this is in black and white and the setting is set back to old times. Also he has used a silent film to produce the music video making it an authentic media piece. http://www.youtube.com/watch?v=Qtb11P1FWnc&safe=active