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The document outlines five steps to amplify competition for i-Mego headphones on social media: 1) Encourage likes on Facebook by offering DJ Hatcha fans exclusive content; 2) Stand out in news feeds by sharing engaging, regular content like a video diary from DJ Hatcha; 3) Encourage shares by creating a profile picture with the competition logo and a Twibbon image; 4) Create publicity by inviting bloggers to review the product and competition; 5) Increase entrants through cross-channel promotion on the website, print materials, offline PR, and by asking staff and suppliers to tweet and enter on Facebook.
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Entertainment Tonight is the longest-running entertainment news program that airs worldwide but faces stiff competition. To become the #1 viewed program, it needs an improved marketing plan focusing on social media, internet marketing including Google Adwords, and a mobile app. The $500,000 budget would fund these areas along with a marketing team and metrics tracking to measure success.
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Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
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Deck 2
- 1. i-Mego Headphones James Mortimer Wednesday 9th November 2011
- 2. The five steps of amplifying the competition • Encouraging likes • Standing out in news feeds • Encouraging sharing • Creating publicity • Increasing entrants through cross channel promotion
- 3. Encouraging likes: Offering exclusive content • DJ Hatcha has over 11,000 fans on Facebook • Big audience to tap into • Exclusive content will help bring fans from his page to ours • Offering incentives, like new music, if users like the page will encourage more of his fans to sign up
- 4. Standing out: Sharing regular engaging content • News feeds on Facebook are full of clutter • We need to stand out • Regularly sharing engaging and appealing content will help us get noticed • This will encourage ‘word of mouth’ sharing • A video diary or exclusive blog from DJ Hatcha on what he’s been up to will appeal to our audience • It will get them talking, commenting and liking
- 5. Encouraging shares: ‘Branded user content’ • To help more people find out about the competition we need our fans friends to notice • Facebook and Twitter profile pictures are seen by everyone • Getting our logo into our fans profile pictures could be very powerful • Creating a Twibon with a cool image that links to the competition will get us noticed
- 6. Creating publicity: Online PR • Blogs and music websites are clicks away from i-Mego’s Facebook page • Coverage online could be extremely effective for increasing entrants • Inviting bloggers to review the product and mention the competition will help raise awareness • Inviting bloggers (with Facebook pages) to enter the contest would also help raise awareness directly on Facebook • Using DJ Hatcha’s established relationships to get mentions from other pages would be very helpful
- 7. Increasing entrants: Cross channel promotion • To help increase the number of entrants we should use other marketing channels to support digital activity • Add links and information on the i-Mego website • Print materials • Offline PR • Ask staff at i-Mego, suppliers and stores to get involved by Tweeting and entering on Facebook
Editor's Notes
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