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DECISION MAKING
Decision Making
Perceptions
of the
decision
maker
Outcomes
Decision Making
 Decision making is the process of choosing a
course of action for dealing with a problem or
opportunity.
 Steps in systematic decision making.
Recognize and define the problem or opportunity.
Identify and analyze alternative courses of action,
and estimate their effects on the problem or
opportunity.
Choose a preferred course of action.
Implement the preferred course of action.
Evaluate the results and follow up as necessary.
Phases of Decision making
Process
Intelligence activity
Design activity
Choice activity
Stages of decision making
Process
The identification phase
The development phase
The selection phase
Decision making Process
 Certain decision environments.
Exist when information is sufficient to predict the
results of each alternative in advance of
implementation.
 Risk decision environments.
Exist when decision makers lack complete
certainty regarding the outcomes of various
courses of action, but they are aware of the
probabilities associated with their occurrence.
Decision making Process
 Uncertain decision environments.
Exist when managers have so little information on
hand that they cannot even assign probabilities to
various alternatives and their possible outcomes.
Described as a rapidly changing setting in terms
of:
External conditions.
The information technology requirements needed for
analyzing and making decisions.
The people who influence problem and choice
definitions.
Types of decisions.
Programmed decisions.
Involve routine problems that arise regularly
and can be addressed through standard
responses.
Nonprogrammed decisions.
Involve nonroutine problems that require
solutions specifically tailored to the situation at
hand.
Decision-making model
Classical decision theory
Classical decision theory assumes the
manager faces a clearly defined
problem, knows all possible action
alternatives and their consequences,
and then chooses the optimum solution.
Behavioral decision theory
Behavioral decision theory accepts the
notion of bounded rationality. It
assumes the manager acts only in
terms of what is perceived about a
given situation, and then chooses a
satisficing solution.
Assumptions of the Rational
Decision-Making Model
1. Problem clarity
2. Known options
3. Clear preferences
4. Constant
preferences
5. No time or cost
constraints
6. Maximum payoff
Steps in the Rational
Decision-Making Model
E X H I B I T 5-3
Social Model
Social model is drawn from psychology,
which explain as human behavior being
guided largely by their unconscious
desires. Social pressures and influence
may cause the manager to make
irrational decision.
Making Choices
Four reason for escalation of
commitment
Project characteristics
Psychological determinants
Social forces
Organizational determinants
Intuition.
The ability to know or recognize quickly
and readily the possibilities of a given
situation.
A key element of decision making under
risk and uncertainty.
Escalation of Commitment
11-9
Figure 11-4
Psychological and Social
Determinants
* Ego defense
* Individual motivators
* Peer pressure
* Saving face
Organizational Determinants
* Breakdown in communication
* Politics
* Organizational inertia
Project Characteristics
* A delayed return on the investment
* Setbacks attributed to temporary
causes
Contextual Determinants
* External political pressure
Escalation
of
commitment
Poor results
or
outcomes
Simon’s Normative Model of Decision
Making
Based on premise that decision making is
not rational
Decision making is characterized by
* limited information processing
* use of judgmental heuristics
* sacrificing
Making Choices
Judgmental Heuristics
Availability Heuristic: A decision maker’s tendency
to base decisions on information that is readily
available in memory.
Representativeness Heuristic: The tendency to assess
the likelihood of an event occurring based on one’s
impressions about similar occurrences.
The Adjustment Heuristic: In this heuristic, the
decision maker makes a judgment by starting from an
initial value and the adjust to make the final decision.
Decision-Style Model
E X H I B I T 5-5
Participative Decision Making
Techniques
The Three Components of
Creativity
E X H I B I T 5-4
A Model of Organizational
Creativity and Innovation
11-15
Figure 11-7
Individual Characteristics
Intellectual abilities
Tacit (implied) and explicit knowledge
Styles of thinking
Personality traits
Intrinsic task motivation
Group Characteristics
- Norms - Diversity
- Cohesiveness - Roles
- Size - Problem-solving approaches
Organizational Characteristics
- Culture - Strategy
- Resources - Structure
- Rewards - Technology
Individual creative
behavior/performance
Group creative
behavior/performance
Organizational
creativity and
innovation
A Model of Participative Management
11-11
Participation in
Goal Setting
Participation in
Decision Making
Participation in
Problem Solving
Participation in
Change
Contingency
Factors
* Design of work
* Trust
* Readiness to Participate
Autonomy
Increased
control over work
behavior
Completion of
Meaningful
Tasks
Acceptance
and Commitment
Security
Challenge
Satisfaction
Performance
and Innovation
Management Decision Styles
 You solve the problem or make the decision yourself, using
information available to you at that time.
 You obtain the necessary information from your subordinate(s),
then decide on the solution to the problem yourself.
 You share the problem with relevant subordinates individually,
getting their ideas and suggestions without bringing them together
as a group. Then you make the decision that may or may not reflect
your subordinates’ influence.
 You share the problem with your subordinates as a group,
collectively obtaining their ideas and suggestions. Then you make
the decision that may or may not reflect your subordinates’ influence.
 You share a problem with your subordinates as a group. Together you
generate and evaluate alternatives and attempt to reach agreement
(consensus) on a solution.
11-12
Advantages and Disadvantages of
Group-Aided Decision Making
Advantages Disadvantages
1. Greater pool of knowledge
1. Social pressure
2. Different perspectives 2. Minority domination
3. Greater comprehension 3. Logrolling
4. Increased acceptance 4. Goal displacement
5. Training ground 5. “Groupthink”
11-10a
Table 11-3a
Group Problem-Solving
Techniques (continued)
Nominal Group Technique: Process to
generate ideas and evaluate solutions
This technique reduces roadblocks to
group decision making by
* separating brainstorming from
evaluation
* promoting balanced participation
* incorporating mathematical voting
techniques
11-14b
Group Problem-Solving
Techniques (continued)
The Delphi Technique: Process to
generate ideas from physically
dispersed experts
Computer-Aided Decision Making:
Computers are used to reduce
consensus roadblocks while collecting
more information faster
11-14c
Organizational Constraints on
Decision Makers
Performance Evaluation
Evaluation criteria influence the choice of actions.
Reward Systems
Decision makers make action choices that are
favored by the organization.
Formal Regulations
Organizational rules and policies limit the
alternative choices of decision makers.
System-imposed Time Constraints
Organizations require decisions by specific
deadlines.
Historical Precedents
Past decisions influence current decisions.
Choosing problems
 In choosing problems to address, ask and
answer the following questions:
Is the problem easy to deal with?
Might the problem resolve itself?
Is this my decision to make?
Is this a solvable problem within the context of
the organization?
Reasons for decision making
failure.
Managers too often copy others’ choices and try to
sell them to subordinates.
Subordinates may believe the manager is
imposing his or her will rather than working for
everyone’s interests.
Managers may focus on the problems they see
rather than the outcomes they want.
Managers use participation too infrequently.
Decision making framework
Manager or team leader uses information that he
or she possesses and decides what to do without
involving others.
Variant 1  manager solves the problem or
makes the decision alone.
Variant 2  manager obtains the necessary
information from others and then decides
Manager or team leader consults with others and
allows them to help make the final choice
Ethics into decision making
 Ways to infuse ethics into decision making.
Develop a code of ethics and follow it.
Establish procedures for reporting violations.
Involve employees in identifying ethical issues.
Monitor ethical performance.
Reward ethical behavior.
Publicize ethical efforts.
Ethics into decision making
 Morality is involved in:
Choosing problems.
Deciding who should be involved in making
decisions.
Estimating the impacts of decision alternatives.
Selecting an alternative for implementation.
 An effective decision needs to solve a problem as
well as match moral values and help others

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decision making

  • 3. Decision Making  Decision making is the process of choosing a course of action for dealing with a problem or opportunity.  Steps in systematic decision making. Recognize and define the problem or opportunity. Identify and analyze alternative courses of action, and estimate their effects on the problem or opportunity. Choose a preferred course of action. Implement the preferred course of action. Evaluate the results and follow up as necessary.
  • 4. Phases of Decision making Process Intelligence activity Design activity Choice activity
  • 5. Stages of decision making Process The identification phase The development phase The selection phase
  • 6. Decision making Process  Certain decision environments. Exist when information is sufficient to predict the results of each alternative in advance of implementation.  Risk decision environments. Exist when decision makers lack complete certainty regarding the outcomes of various courses of action, but they are aware of the probabilities associated with their occurrence.
  • 7. Decision making Process  Uncertain decision environments. Exist when managers have so little information on hand that they cannot even assign probabilities to various alternatives and their possible outcomes. Described as a rapidly changing setting in terms of: External conditions. The information technology requirements needed for analyzing and making decisions. The people who influence problem and choice definitions.
  • 8. Types of decisions. Programmed decisions. Involve routine problems that arise regularly and can be addressed through standard responses. Nonprogrammed decisions. Involve nonroutine problems that require solutions specifically tailored to the situation at hand.
  • 10. Classical decision theory Classical decision theory assumes the manager faces a clearly defined problem, knows all possible action alternatives and their consequences, and then chooses the optimum solution.
  • 11. Behavioral decision theory Behavioral decision theory accepts the notion of bounded rationality. It assumes the manager acts only in terms of what is perceived about a given situation, and then chooses a satisficing solution.
  • 12. Assumptions of the Rational Decision-Making Model 1. Problem clarity 2. Known options 3. Clear preferences 4. Constant preferences 5. No time or cost constraints 6. Maximum payoff
  • 13. Steps in the Rational Decision-Making Model E X H I B I T 5-3
  • 14. Social Model Social model is drawn from psychology, which explain as human behavior being guided largely by their unconscious desires. Social pressures and influence may cause the manager to make irrational decision.
  • 16. Four reason for escalation of commitment Project characteristics Psychological determinants Social forces Organizational determinants
  • 17. Intuition. The ability to know or recognize quickly and readily the possibilities of a given situation. A key element of decision making under risk and uncertainty.
  • 18. Escalation of Commitment 11-9 Figure 11-4 Psychological and Social Determinants * Ego defense * Individual motivators * Peer pressure * Saving face Organizational Determinants * Breakdown in communication * Politics * Organizational inertia Project Characteristics * A delayed return on the investment * Setbacks attributed to temporary causes Contextual Determinants * External political pressure Escalation of commitment Poor results or outcomes
  • 19. Simon’s Normative Model of Decision Making Based on premise that decision making is not rational Decision making is characterized by * limited information processing * use of judgmental heuristics * sacrificing
  • 21. Judgmental Heuristics Availability Heuristic: A decision maker’s tendency to base decisions on information that is readily available in memory. Representativeness Heuristic: The tendency to assess the likelihood of an event occurring based on one’s impressions about similar occurrences. The Adjustment Heuristic: In this heuristic, the decision maker makes a judgment by starting from an initial value and the adjust to make the final decision.
  • 22. Decision-Style Model E X H I B I T 5-5
  • 24. The Three Components of Creativity E X H I B I T 5-4
  • 25. A Model of Organizational Creativity and Innovation 11-15 Figure 11-7 Individual Characteristics Intellectual abilities Tacit (implied) and explicit knowledge Styles of thinking Personality traits Intrinsic task motivation Group Characteristics - Norms - Diversity - Cohesiveness - Roles - Size - Problem-solving approaches Organizational Characteristics - Culture - Strategy - Resources - Structure - Rewards - Technology Individual creative behavior/performance Group creative behavior/performance Organizational creativity and innovation
  • 26. A Model of Participative Management 11-11 Participation in Goal Setting Participation in Decision Making Participation in Problem Solving Participation in Change Contingency Factors * Design of work * Trust * Readiness to Participate Autonomy Increased control over work behavior Completion of Meaningful Tasks Acceptance and Commitment Security Challenge Satisfaction Performance and Innovation
  • 27. Management Decision Styles  You solve the problem or make the decision yourself, using information available to you at that time.  You obtain the necessary information from your subordinate(s), then decide on the solution to the problem yourself.  You share the problem with relevant subordinates individually, getting their ideas and suggestions without bringing them together as a group. Then you make the decision that may or may not reflect your subordinates’ influence.  You share the problem with your subordinates as a group, collectively obtaining their ideas and suggestions. Then you make the decision that may or may not reflect your subordinates’ influence.  You share a problem with your subordinates as a group. Together you generate and evaluate alternatives and attempt to reach agreement (consensus) on a solution. 11-12
  • 28. Advantages and Disadvantages of Group-Aided Decision Making Advantages Disadvantages 1. Greater pool of knowledge 1. Social pressure 2. Different perspectives 2. Minority domination 3. Greater comprehension 3. Logrolling 4. Increased acceptance 4. Goal displacement 5. Training ground 5. “Groupthink” 11-10a Table 11-3a
  • 29. Group Problem-Solving Techniques (continued) Nominal Group Technique: Process to generate ideas and evaluate solutions This technique reduces roadblocks to group decision making by * separating brainstorming from evaluation * promoting balanced participation * incorporating mathematical voting techniques 11-14b
  • 30. Group Problem-Solving Techniques (continued) The Delphi Technique: Process to generate ideas from physically dispersed experts Computer-Aided Decision Making: Computers are used to reduce consensus roadblocks while collecting more information faster 11-14c
  • 31. Organizational Constraints on Decision Makers Performance Evaluation Evaluation criteria influence the choice of actions. Reward Systems Decision makers make action choices that are favored by the organization. Formal Regulations Organizational rules and policies limit the alternative choices of decision makers. System-imposed Time Constraints Organizations require decisions by specific deadlines. Historical Precedents Past decisions influence current decisions.
  • 32. Choosing problems  In choosing problems to address, ask and answer the following questions: Is the problem easy to deal with? Might the problem resolve itself? Is this my decision to make? Is this a solvable problem within the context of the organization?
  • 33. Reasons for decision making failure. Managers too often copy others’ choices and try to sell them to subordinates. Subordinates may believe the manager is imposing his or her will rather than working for everyone’s interests. Managers may focus on the problems they see rather than the outcomes they want. Managers use participation too infrequently.
  • 34. Decision making framework Manager or team leader uses information that he or she possesses and decides what to do without involving others. Variant 1  manager solves the problem or makes the decision alone. Variant 2  manager obtains the necessary information from others and then decides Manager or team leader consults with others and allows them to help make the final choice
  • 35. Ethics into decision making  Ways to infuse ethics into decision making. Develop a code of ethics and follow it. Establish procedures for reporting violations. Involve employees in identifying ethical issues. Monitor ethical performance. Reward ethical behavior. Publicize ethical efforts.
  • 36. Ethics into decision making  Morality is involved in: Choosing problems. Deciding who should be involved in making decisions. Estimating the impacts of decision alternatives. Selecting an alternative for implementation.  An effective decision needs to solve a problem as well as match moral values and help others