The document discusses different strategies a company can use to manage its international activities based on its level of involvement in foreign markets. As a company's exports initially increase, it may use an export division strategy where it simply ships goods out of the country. As it engages in multiple international markets, it can use an international division strategy. For a company that treats the world as a single market, a global organization strategy is appropriate. When choosing between global integration or national responsiveness, companies should evaluate which strategy best fits their needs and use a "glocal" approach if there is a tie.

1. How should the company
manage and organize its
International activities ?

2. Depending on their level
of International
Involvement ........

3. Export divisionInitial stage when firm just ships out the goods

4. International Division
Companies engage in several international markets

5. Global OrganizationTreats World as a Single Market

6. Global Integration National Responsiveness
Choose accordingly .....
And if there is a tie.......

7. “Glocal” strategy

8. Thank you

9. Disclaimer
Created by Tanushree
Shukla ,MNNIT-Allahabad
during an internship by
Prof. Sameer Mathur, IIM
Lucknow.
www.IIMInternship.com