How can companies evaluate and select specific foreign markets to enter

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This document discusses factors companies should consider when evaluating and selecting foreign markets to enter. Key factors include psychic proximity with markets that are culturally and linguistically similar which can help control entry costs. Other important factors include the product being sold, geography, income and population of the target market, and political climate. Once markets are chosen, companies must determine their entry strategy, whether entering many countries simultaneously or in sequence.

Marketing

How can companies evaluate
and select specific foreign
markets to enter?

Factors that influence
selection of foreign markets

Selling to Neighbours
Already know
them
Can control Entry
costs

Psychic proximity
Familiar laws
Language
Culture

Entry strategies
Entering many countries
simultaneously
Enter countries in sequence

Disclaimer
Created by Tanushree Shukla
,MNNIT-Allahabad during an
internship by Prof. Sameer
Mathur, IIM Lucknow.
www.IIMInternship.com

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