1) The document discusses challenges with static web application defenses and proposes combining web deception and moving target defense (MTD) techniques.
2) It outlines known web application risks and defense strategies like vulnerability scanning, secure development, and runtime protections. However, these are reactionary and do not provide long-term protection against adaptive attackers.
3) The proposal is to create a deception environment with fake implementations, along with implementing MTD at multiple layers (e.g. logical, storage, presentation) of the web application to increase complexity for attackers over time.