Here's an example from our workshop showing how to adjust content and language for an efficient, high reader impact email.

1. Page 1 of 5
FROM IMPERFECT
TO PERFECT PITCH:
how to capture time-poor
customers.
✐ Firstly, prioritise your content for a high reader impact, then
adjust the language for maximum efficiency. ✐
Your business writing adviser: info@arosact.biz

2. Page 2 of 5
Dear Valued Customer,
If I haven’t already had to opportunity to meet and speak with I would like to introduce myself - My
name is Mandy, my family and me proudly operate a number of Farmgate Direct franchises in
your/our local area.
The reason for the message is to further introduce ourselves, in the short term via this brief message
and short to long term visiting you personally (if you would be open to it) - It is highly important to us
to provide our customers – you, with what could be considered ‘old fashioned customer service’. We
have recently embarked on a programme that allows us to go door to door and further understand
our customer’s needs which in turn will increase customer satisfaction. We are passionate and
believe in our product and what opportunities it presents to Australian residents nationally – we may
only be a small player in this space yet we are doing what we can to make a difference and to earn
an honourable living in the process.
If you were not already aware, as the name suggests, Farmgate Direct franchises are Australian
owned and all products are Australian made – supporting Aussie owned farmers – 100%.
With that being said, we would like to offer you a $20 gift card as a good will gesture for you to
spend on any Farmgate Direct item. This can be redeemed by jumping on the internet @ www.
farmgatedirect.com , if you don’t have internet access please feel free contacting us on ■■■■ ■■■■
24 hours a day 7 days a week.
The process is simple;
1. Place your regular 3 items or more for a weekly or fortnightly free home delivery.
2. Under the Account Details Bar, select promotions and in the drop down section enter
your Gift Card Code : FD15236 and instantly your account will be credited the $20.00
3. Call me and I can do it for you
Yes, we have noticed it has been 3 months or so since we have delivered to you and we would like to
have you back on board, if there is any reason you were not happy with our service and therefore
choose not to use us we would like to hear from you in an effort to keep us on our toes so to speak.
Did you know that if every Australian redirects $10 per week from foreign owned companies and
foreign made products to Australian, Australia would save $4 billion per year and create 100,000
jobs? (Source : Ausbuy)
We look forward to hearing from you either way.
Thank you and regards,
Low Reader ImpactRating

3. Page 3 of 5
Dear Valued Customer,
If I haven’t already had to opportunity to meet and speak with I would like to introduce myself - My
name is Mandy, my family and me proudly operate a number of Farmgate Direct franchises in
your/our local area. If you were not already aware, as the name suggests, Farmgate Direct franchises
are Australian owned and all products are Australian made – supporting Aussie owned farmers –
100%.
The reason for the message is to further introduce ourselves, in the short term via this brief message
and short to long term visiting you personally (if you would be open to it) - It is highly important to us
to provide our customers – you, with what could be considered ‘old fashioned customer service’. We
have recently embarked on a programme that allows us to go door to door and further understand
our customer’s needs which in turn will increase customer satisfaction. We are passionate and
believe in our product and what opportunities it presents to Australian residents nationally – we may
only be a small player in this space yet we are doing what we can to make a difference and to earn
an honourable living in the process.
Yes, we have noticed it has been 3 months or so since we have delivered to you and we would like to
have you back on board, if there is any reason you were not happy with our service and therefore
choose not to use us we would like to hear from you in an effort to keep us on our toes so to speak.
With that being said, we would like to offer you a $20 gift card as a good will gesture for you to
spend on any Farmgate Direct item. This can be redeemed by jumping on the internet @ www.
farmgatedirect.com , if you don’t have internet access please feel free contacting us on ■■■■ ■■■■
24 hours a day 7 days a week.
The process is simple;
1. Place your regular 3 items or more for a weekly or fortnightly free home delivery.
2. Under the Account Details Bar, select promotions and in the drop down section enter
your Gift Card Code : FD15236 and instantly your account will be credited the $20.00
3. Call me and I can do it for you
If you don’t have internet access please feel free contacting us on ■■■■ ■■■■ 24 hours a day 7
days a week.
Did you know that if every Australian redirects $10 per week from foreign owned companies and
foreign made products to Australian, Australia would save $4 billion per year and create 100,000 jobs
? (Source : Ausbuy)
We look forward to hearing from you either way.
Thank you and regards,
High Reader ImpactRating

4. Page 4 of 5
Dear Valued Customer,
If I haven’t already had to opportunity to meet and speak with I would like to introduce myself - My
name is Mandy, my family and me proudly operate a number of Farmgate Direct franchises in
your/our local area. If you were not already aware, as the name suggests, Farmgate Direct franchises
are Australian owned and all products are Australian made – supporting Aussie owned farmers –
100%.
The reason for the message is to further introduce ourselves, in the short term via this brief message
and short to long term visiting you personally (if you would be open to it) - It is highly important to us
to provide our customers – you, with what could be considered ‘old fashioned customer service’. We
have recently embarked on a programme that allows us to go door to door and further understand
our customer’s needs which in turn will increase customer satisfaction. We are passionate and
believe in our product and what opportunities it presents to Australian residents nationally – we may
only be a small player in this space yet we are doing what we can to make a difference and to earn
an honourable living in the process.
Yes, we have noticed it has been 3 months or so since we have delivered to you and we would like to
have you back on board, if there is any reason you were not happy with our service and therefore
choose not to use us we would like to hear from you in an effort to keep us on our toes so to speak.
With that being said, we would like to offer you a $20 gift card as a good will gesture for you to
spend on any Farmgate Direct item. This can be redeemed by jumping onto www.
farmgatedirect.com, if you don’t have internet access please feel free contacting us on ■■■■ ■■■■
24 hours a day 7 days a week. The process is simple;
1. Place your regular 3 items or more for a weekly or fortnightly free home delivery.
2. Under the Account Details Bar, select promotions and in the drop down section enter
your Gift Card Code : FD15236 and instantly your account will be credited the $20.00
3. Call me and I can do it for you
, if you don’t have internet access please feel free contacting us on ■■■■ ■■■■ 24 hours a day 7
days a week.
Did you know that if every Australian redirects $10 per week from foreign owned companies and
foreign made products to Australian, Australia would save $4 billion per year and create 100,000 jobs
? (Source : Ausbuy)
We look forward to hearing from you either way.
Thank you and regards,
CHOP CHANGE

5. Page 5 of 5
Dear Valued Customer,
I’m Mandy Gibble from Farmgate Direct. My family proudly delivers 100% Aussie
owned products in your area.
It is really important to us to give personal service and we’d love to get to know you
again and have a chat. We are passionate about supporting Aussie farmers and
Australian made products.
To welcome you back, we’d like to give you a $20 gift card to spend on any
Farmgate Direct item. You can use it by jumping onto www.farmgatedirect.com then:
1. placing your regular three items or more for a free home delivery
2. choosing ‘promotions’ under the Account Details Bar
3. entering your gift card code FD15236 in the drop down section.
If you don’t have internet access, or prefer me filling out the details for you, call me
anytime on ■■■■ ■■■■.
I really look forward to hearing from you.
Regards,
Now with a High
Reader Impact and
66% more efficient!