Jim was able to hold a staff meeting in January to share data on earnings, as he backs up his words with actions. The company used to be known for fabrication and gambling, but Jim was hired to identify and remove that culture. A new business leader created a name for himself and aims to raise salaries with a tactical vision through a pact with employees, while any vacancy will only occur if mediocre performance is addressed.

1. Jim’s ability to backup his words and not cancel the landmark January staff
meeting means we can all share the valuable data on earnings. To fabricate and
gamble used to be the company hallmark, but Jim was hired to identify and
jettison that culture.
Keen to label our brand with a new identity, business world’s new magnate
created a name for himself. His oath to employees is a pact of allegiance
qualified by action to raise salary levels with tactical vision. It’s also an
ultimatum to workers that a vacancy will only occur after we have waged war
on mediocre performance. X-rated objections to the new order will be no
yardstick to marginalise our zeal.
The best A–Z thesaurus for business writers

2. The best A–Z thesaurus for business writers
Ability gv
Backup v
Cancel v
Data n
Earnings n
Fabricate v
Gamble v
Hallmark n
Identify v
Jettison v
Keen adj
Label v
Magnate n
Name n
Oath n
Pact n
Qualified v
Raise v
Salary n
Tactical adj
Ultimatum n
Vacancy n
Waged v
X-rated adj
Yardstick n
Zeal n
Ghost Verb 1
Verb 10
Noun 12
Adjective 3
Strong business writing has a
definite grammatical hierarchy:
1. an obvious noun/verb balance
2. some well placed ghost verbs,
adjectives and sometimes adverbs.

3. Jim’s clear ability to consistently backup his words and not cancel the landmark
January staff meeting means we can all share the valuable data on earnings. To
fabricate and gamble used to be the company hallmark, but Jim was hired to
quickly identify and jettison that culture.
Very keen to label our brand with a new identity, business world’s new magnate
soon created a name for himself. His firm oath to employees is a pact of
allegiance qualified by action to raise salary levels with tactical vision. It’s also a
landmark ultimatum to workers that a vacancy will only occur after we have
waged war on mediocre performance. X-rated objections to the new order will
be no yardstick to marginalise our new zeal.
Well placed adjectives and adverbs make business writing more
credible if there is evidence that they are meaningful. For example,
clear and consistently imply Jim has a history of this behaviour.