'Discriminated Users: Engaging the Elderly with Online Audio-visual Heritage' by Daniela Treveri Gennari (Oxford Brookes University), Silvia Dibeltulo (Oxford Brookes University), Sarah Culhane (University of Bristol) - apresentation held at EUscreenXL Rome Conference 'From Audience to User: Engaging with Audiovisual Heritage Online' (http://blog.euscreen.eu/conference-programme).

1. DISCRIMINATED USERS:
ENGAGING THE ELDERLY
WITH ONLINE AUDIO-VISUAL
HERITAGE
Daniela Treveri Gennari
Oxford Brookes University
Silvia Dibeltulo
Oxford Brookes University
Sarah Culhane
University of Bristol

4. FACEBOOK GROUPS
Spettatori cinematografici romani degli
anni ‘50 – created in April 2012
Italian Cinema Audiences –
created in March 2014

5. PERCENTAGE OF PEOPLE WHO
HAVE NEVER USED THE
INTERNET*
*These figures reflect data from
2011

6. INTERNET USAGE
AMONG THE OVER-65S

7. BARRIERS TO GOING ONLINE
•Physical and mental
limitations
•Mistrust
•Lack of access to
technology

8. SPECIFIC CHALLENGES

9. ISOLATED
VOICES
ITALIAN CINEMA
AUDIENCES:
ELENA

10. ISOLATED
VOICES
SPETTATORI
CINEMATOGRAFICI
ITALIANI: CARMELO

11. Elena: ‘As always I’m sorry for the odd misspelling (it’s the fault of the small smart
phone and my eyesight, I know how to punctuate (for example I need to teach myself
the accents) but I still need to learn’ [sic]
Elena, June 16th 2014

12. POSSIBLE
SOLUTIONS?

13. I VECCHI E I NUOVI
CINEMA DI ROMA
‘Hello everyone, I am a student from Sapienza too
and I am seeking information on the former Cinema
Preneste, could you please help me?’
Alessandro, May 2nd
2014

14. “FACEBOOK IS A
WINDOW ON THE
WORLD…IN THE
SILENCE OF THE
EVENING, WHEN I
GO TO BED…I
START TALKING TO
PEOPLE ON
FACEBOOK…” Elena

15. DE-LURKING = ACTIVE
ENGAGEMENT

16. CONCLUSIONS
•Collaboration between old and young
generations
•Create an online space
•Engage older users by:
- Providing an online context for both digital
natives and immigrants
- Seeking feedback
- Rewarding active participation

17. THANK YOU!
Website: http://italiancinemaaudiences.org/
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